ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. ” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. And this is still true today.

Training 159

Training Writing Pitching Video 159

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. Editorial Guidelines: Establish writing standards to ensure consistency across content. Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc.

Corporate 270

Corporate Brand Branding Guidelines 270

Buzzstream

JANUARY 29, 2025

Quick Tips Here are some of the tips I pulled from our chat: Personalize Before You Pitch Connect with journalists on LinkedIn or Twitter/X before sending a pitch. Wait a couple of weeks before sending a pitch to avoid seeming transactional. Write the subject line as if it’s already a published headline.

Pitching 62

Pitching Energy Journalism Newspapers 62

Presspage

OCTOBER 14, 2024

How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digital PR is over $1,000.

How To 78

How To Media Crisis Pitching 78

ImPRessions - Crenshaw Communications

MARCH 21, 2019

If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products. When it comes to pitching executive bylines to the media, tech companies naturally tend to focus on topics related to its space and solutions.

Company 174

Company Conference Corporate Leadership 174

PRSay

APRIL 19, 2021

When you focus on one keyword at a time, it allows you to put all of your time and energy behind one topic for your owned media. You’ll see Spin Sucks is on the first page of results — and that we’ve encouraged others to write about it. This comes in handy as you start to integrate earned media.

Media 198

Media Newspapers Google Energy 198

Cision

AUGUST 4, 2016

But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What are some of the biggest pitching mistakes brands make? You need to talk to people.

Pitching 0

Pitching Energy Media Relations Social Media 0

PR for Anyone

MARCH 13, 2024

Her remarkable achievements include earning a Master’s Degree in Humanities, founding the Plant Your Energy organization dedicated to inspiring others in need, and authoring the empowering book, “Plant Your Energy: Face Your Demons and Transform Your Life.”

Energy 130

Energy Education System Exercises 130

PRSay

MAY 3, 2019

Power in the partnership between PR practitioners, those who craft stories and pitch ideas, and journalists, those who cover the world’s news through fair and truthful content, is the key to success and the only way to counteract inaccurate or misleading news. But this, at the end of the day, is just promotion and advertising.

Publicity 147

Publicity Newspapers Journalism Energy 147

Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity.

Meeting 97

Meeting Energy Local Media 97

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Make your space comfortable but productive – maybe feng shui to welcome in good energy for a great work day! It suggests for every 50 minutes of work, like meetings, pitching or writing, you should take a 10-minute break. Have you been addicted to HGTV during lockdown and want to make your space more visually appealing?

Wireless 207

Wireless Product Launch Energy Meeting 207

Cision

MARCH 16, 2016

You have to fight to get journalists and influencers to care about your story, and it takes energy and effort to nurture those media relationships. So where do you begin in engaging influencers who could write about your brand or quote you in an article? Journalists can smell a PR pitch, even if you’re not yet giving it.

How To 120

How To Energy Print Mobile 120

Buzzstream

JANUARY 15, 2025

Through a lot of hard work and strategic pitching, the post really took off. Adapt your pitch based on how the news is covering you Start with a strong hook but be ready to pivot. If they understand the campaign deeply, theyll pitch it more effectively (and tell you what to include to make it more effective.) ” 6.

Viral 62

Viral Digital PR Pitching Data 62

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars. There’s a difference.

Journalism 115

Journalism Automotive Interviews Writing 115

PR in High Definition

SEPTEMBER 22, 2020

This is because this automatic, ‘fast’ thinking is less energy-consuming than the alternative. Thinking ‘slowly’, deeply, or however you want to refer to it, is literally an energy drain. This will help to conserve that valuable mental energy! It’s tiring. And during the pandemic, we’ve all had to think more slowly.

Energy 118

Energy Guidelines Government Measurement 118

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Cision

MARCH 14, 2016

Which story sounds more interesting: one about the new Microsoft Kinect software or the energy levels in Microsoft’s corporate offices? But after spending an afternoon with the man who runs the Microsoft facilities department and learning about his unique, money-saving energy software, Clayton went with the energy story.

Storytelling 120

Storytelling Skype Energy Software 120

Cision

JULY 30, 2015

Instead, use any nervous energy as fuel to create a lightening-round version of your normal preparation protocol. Want pitching tips that will help you land an interview? Click here for 10 Media Pitching Do’s and Don’ts! Stop fretting. Arm Yourself with the Latest Information. Determine 2-3 Key Messages.

Interviews 120

Interviews How To Media Infographics 120

The Resolution Blog

OCTOBER 30, 2017

Speak their language It’s so tempting to start shouting about your good results, how many pieces of coverage you’ve secured, how much the Telegraph journalist loved your event and will definitely write soon. Tip: If it is an important meeting, manually write yourself a script, read it once and throw it away.

Meeting 120

Meeting How To Radio Energy 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. During the summer, I had the opportunity to work as a public relations intern in the clean energy space.

Agency 89

Agency Energy Crisis Management Industry 89

Stephen Waddington

AUGUST 12, 2020

It’s too early to understand the impact of the crisis but each entrepreneur tells a story of grit, energy, innovation and a distinctive proposition. We are working with eight different clients in a wide range of sectors including ecommerce, financial services, healthcare, technology and energy. Write a business plan and go for it.

Agency 161

Agency Meeting Retail Energy 161

ImPRessions - Crenshaw Communications

MAY 4, 2015

We place enormous energy into identifying, shaping, and pitching the story so that someone else will want to tell it – usually a journalist. Goliath story to the rags-to-riches myth and variations on my favorite — the archetypal Hero’s Journey.

Storytelling 120

Storytelling Insurance Insurance Film 120

Bad Pitch Blog

MARCH 22, 2010

Concise, substantive writing goes a long way in the attention-deficit-driven world of social (SQUIRREL!) 5) Haiku : Creative writing might work, but what if you''re announcing an acquisition? And surely there is some news that might be more effective pitched in video format. You should. Oh and personnel releases?

Infographics 98

Infographics Energy YouTube Mobile 98

Bianchi Biz Blog

SEPTEMBER 23, 2024

Admittedly, I’m not great at elevator pitches around my work, which is further complicated by the fact I still have no idea what I want to be when I grow up, but here is the official description: AutoVision News Radio centers on future vehicle technology, including next-generation ADAS innovations, electrification, and software-defined cars.

Radio 97

Radio Automotive Meeting Interviews 97

Contently - Strategy

JANUARY 9, 2019

When video producer Estelle Caswell pitched an explainer mini-doc on the prevalence of Grey Poupon references in hip-hop lyrics, Posner and Klein said her passion for the weird subject won them over. Complement your writing, but don’t copy it. She made the video, it laid somewhat dormant for months.

Video 101

Video Brand Branding YouTube 101

Bad Pitch Blog

JANUARY 30, 2006

The next pitch was sent in by Stephen Baker at BusinessWeek. This allows us to ignore the punctuation and writing atrocities committed here. Customizing a pitch is not like direct mail customization. And if you have to add an exclamation point, your writing is weak. We need to save up energy for our next post.

Pitching 40

Pitching Technology Enterprise Energy 40

Solo PR Pro

JANUARY 15, 2019

Set aside distinct times to create client social media content, set another time to draft blogs, to pitch media, etc. This is a time management system that could be helpful with grouping tasks or keeping you on point when writing or planning a strategy. This serves to maximize your time and, perhaps even more importantly, your energy.

Energy 69

Energy Groups Fashion Writing 69

PR Fuel

MAY 13, 2021

Before you start writing, it’s important to know how to submit a press release. Before you submit a press release to the wrong person, it helps to know where to focus your time and energy. That way, you can write the subject line with the reader in mind. Journalists receive hundreds of PR pitches every day.

How To 89

How To Pitching Writing Social Media 89

Bianchi Biz Blog

SEPTEMBER 20, 2021

Aside from evaluating new vehicles, I also script and host videos, write feature stories and help produce commerce-related posts. I primarily cover product, vehicle reveals and first drives, so that’s where most of my energy is spent. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Meeting 66

Meeting Automotive Media Airlines 66

PRSay

JUNE 5, 2018

But with my approach to my own work — be it stand-up comedy or solo shows or improv or writing — I try to get people laughing first. Nervous energy is good. For “Sunday Morning,” I’ve pitched story ideas or commentary ideas to them, which they either go for or they don’t. I think that’s an important thing. It opens doors.

Radio 90

Radio Writing Energy Journalism 90

Presspage

OCTOBER 14, 2024

How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digital PR is over $1,000.

How To 78

How To Media Crisis Pitching 78

Buzzstream

AUGUST 12, 2024

AI tools can save time and energy and, in many cases, improve our PR campaigns and workflows. Hypotenuse AI Press Release Writing Tool Hypotenuse AI’s press release generator is part of a suite of AI-powered text generation tools. Tip: No matter what, you’ll want to edit anything an AI tool writes for you. AI is here to stay.

Tools 62

Tools Pitching Google Digital PR 62

Solo PR Pro

MAY 10, 2022

As long as it's coming from a genuine place, you can land some solid pitches. With journalism resources stretching thinner and thinner, your pitches need to be laser-focused. Looking into the rest of 2022 and beyond, the focus is set on in-depth strategy, personalized pitches and airtight data. The state of journalism in 2022.

Pitching 58

Pitching Media Journalism Data 58

Bianchi Biz Blog

MAY 27, 2021

Moderating a panel in a virtual format does not allow you or the panel members to pick up on live audience cues or crowd energy during the event that can provide crucial feedback. Will they be able to ask questions directly via audio when prompted, or will they be asked to submit questions in writing before and/or during the event?

Meeting 97

Meeting Conference Video Pitching 97

PRSay

NOVEMBER 19, 2016

Working with the media, writing and pitching articles, promoting businesses, conducting research and planning — these were all things that I truly enjoyed. This one thing has propelled me to really go for it in other parts of my life as well — joining Toastmasters, snow skiing and kayaking — I have a renewed energy because of the APR.

Energy 60

Energy Employee Mobile Technology 60

PRSay

APRIL 25, 2024

Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. This is something that you must believe in your heart of hearts and practice every day, so think carefully about it, write it down and revisit it often. Project your brand.

Strategy 87

Strategy Brand Branding LinkedIn 87