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Shaping Media and Advertising in 2025: Key Shifts on the Horizon 

5W PR

The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust.

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6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential. For example, a company specializing in enterprise IT security probably has no place commenting on data privacy surrounding government contact tracing.

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Microsoft’s Bonnie McCracken on Navigating the AI Landscape

PRSay

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

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Why Millennials Won’t Unplug From Facebook

PRSay

Going forward, the ability to “sign up with Facebook” every time I downloaded a new app or digital service meant more than saving time and energy. Millennials are apathetic about digital privacy. Recent studies show a paradox in the millennial perspective on digital privacy. It was a cool moment.

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The Importance of PR in Shaping Media and AI Perceptions

5W PR

Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. At this crucial moment in time, public relations plays a key role in shaping how the public and media view this technology. Discriminatory algorithms can further social inequalities and privacy breaches are a growing concern.

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Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

While maintaining patient-doctor privacy boundaries and following regulations is important, avoiding social media isn’t the solution. New technology is changing how we communicate with each other, just as the telephone and email did, but faster. It’s the evolution of how we communicate with each other.

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Sizeable challenges: ensuring your communications work at scale

Presspage

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Making the most of your effort and energy. Presspage makes security core – and not just in the technological sense. We empathize.