Buzzstream

MARCH 26, 2020

Remember that you are spending time and energy to find and reach out to these influencers, and all efforts will be in vain if you don’t do it strategically. I want this influencer to bring the energy our product deserves so that sales can thrive and we can replicate this partnership deal again. Step 9: Negotiations.

YouTube 116

YouTube Brand Branding Video 116

Communications Conversations

APRIL 21, 2015

So, all those posts and media reports you’ve read the last couple days talking about the big “hit” Target’s taking for this supposedly failed product launch? They put a lot of time and effort into launching this line. Customers came back (if I remember, correctly). Yeah, I’m not buying in.

Social Media 60

Social Media Product Launch Instagram Media 60

PR in High Definition

JUNE 28, 2023

Online events have proven to be a powerful tool for product launches, training sessions, and establishing thought leadership. The energy and personal connections that can be made at physical gatherings remain invaluable, and ultimately the future lies in finding the perfect balance between virtual and in-person experiences.

Travel 62

Travel Product Launch Energy Meeting 62

Shift Communications

OCTOBER 16, 2017

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? On the other side of the idea, what can you describe about the structure of the idea without giving it away in the headline?

Creativity 76

Creativity Product Launch Examples Energy 76

PR in High Definition

JUNE 25, 2020

It’s a way for our brains to save a bit of energy and to work more efficiently. Use every opportunity you can to gain employee feedback – whether it’s a team-wide survey after a product launch, a monthly all-hands meeting or an impromptu Q&A session with the senior leadership team.

Reputation 75

Reputation Employee Leadership Product Launch 75

PR in High Definition

AUGUST 28, 2024

Now is a great time to capitalise on your team’s renewed energy to brainstorm and plan. Start off by plotting out key milestones or important moments in time – such as product launches, events, significant global awareness days and other key dates that align with your brand.

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

Communications Conversations

JULY 20, 2017

I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc. The role of content strategist is brand new for the company, which is both challenging and exciting. And it’s true!

Corporate 0

Corporate Agency System Meeting 0

5W PR

FEBRUARY 1, 2020

While it is certainly true that the importance of branding can be overstated – it is, after all, not the only important metric for success in branding – the plain fact is, too many marketers don’t put enough thought, energy, effort, or resources into their brand.

Brand 109

Brand Branding Publicity Consumer 109

PR Fuel

JULY 26, 2020

This may be a new line of clothing, an expanded list of services, or the release of a brand-new product that you’ve been working on for months. Your company spends a huge amount of time, money, and energy to get your new product ready.

SEO 52

SEO Writing Local Product Launch 52

PR in High Definition

JUNE 25, 2020

It’s a way for our brains to save a bit of energy and to work more efficiently. Use every opportunity you can to gain employee feedback – whether it’s a team-wide survey after a product launch, a monthly all-hands meeting or an impromptu Q&A session with the senior leadership team.

Reputation 48

Reputation Employee Leadership Product Launch 48

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. Earned media – or a mention of your brand by journalists, influencers and other third-party sources – has long been considered a goal for PR professionals only.

Content Marketing 40

Content Marketing Marketing Media Reputation 40