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PR and social media set for continued growth

Stuart Bruce

For example, last autumn, an initiative by British Gas, which is owned by FTSE 100 group Centrica, to use its Twitter account to promote customer service was greeted by hundreds of tweets pouring scorn on the company’s decision to raise energy prices ahead of winter.”.

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5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

But as VP of public affairs, he fashioned a unique response to mounting criticism of Mobil during the energy crisis. Mobil took out full-page advocacy op-eds in the New York Times to share the company’s viewpoint on public issues like technology, mass transit, and energy independence.

Corporate 178
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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

A division president working for an energy company once told me about how his company requires public affairs staff to actually spend time with their front-line employees. He said, “If you come to work with us in public affairs, we take the first year with you and we just put you through the ringer.

Ethics 146
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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

And, can they accomplish their many tasks in real time or rapidly enough to protect the public from harm? Are we wasting energy discussing what to call our work, rather than devoting more time to learning how to do it better? I was thinking about maybe volunteering for an organization where I could supervise individuals.

Education 270
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The ESG opportunity for public relations 

Stephen Waddington

We argue that issues related to ESG have been the domain of public relations and public affairs practitioners for at least 50 years. This includes energy, materials and waste management and addressing governance and transparency.

Publicity 197
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Behind the Headlines With Ashley Simmons

Cision

It made sense that I should be in the nation’s capital to study public affairs and obtain more real-world experience, so I moved to D.C. I think what’s truly transformational is realizing the full potential and possibilities that our communications networks have on connected devices or the Internet of Things (IoT).

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13 Truths About PR ? How Many Do You Believe In?

PR Matters

This cannot be said of any other single comms discipline, be it investor relations, lobbying, social media management, internal communications, marketing, media relations, public affairs, or advertising. To do it right, you must expect to commit and invest serious time, energy and resources into it for the long-term.