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When it comes to content… Go local!

Presspage

In essence, a localized newsroom will allow you to gain more traction in a new market - and thus provide more exposure for your product and services. Here are 5 simple tips to keep in mind when going local: 1. In the past, localizing content would have been a major competitive business advantage. Serve them well.

Local 89
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3 Steps to Equip Your Company Blog for the Road Ahead

Cision

But without a distribution channel, your company blog is like a car without an engine. It can sit pretty in your driveway, for only your neighbors and friends to see — or you can equip it with a turbocharged engine that will get it on the road and in front of new viewers. Then, fulfill that promise in your content.

Blogging 215
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How to write a press release: Layout, tips + free template

Presspage

Once a simple paper document, todays press releases are often multimedia-rich, socially shareable, and optimized for search engines. By incorporating relevant keywords and linking to owned content, press releases can improve your search engine rankings while ensuring your news reaches the right audience through organic search.

Writing 78
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How to Grow Your Brand Authority and Reach With a News Release

PR Fuel

Personalize and Localize. Make sure it’s personalized and localized. Think about your local audience, too. Personalizing and localizing your content will help media outlets recognize the relevance of your release. Visuals like infographics, polls, or video content will help engage your audience.

Branding 110
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8 Tips on Creating an Online Press Release for Small Businesses

PR Fuel

Including the city and state helps localize for regional coverage. Search Engine Optimization. When you distribute press releases online, the published information can have a very positive effect on your website’s search engine ranking. For a blogger, you want them to share your story with their readers. Body of Answers.

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How to Send a Press Release and Why They Still Matter in 2020

PR Fuel

Do you want your business to gain more publicity in your local area or online? Consistently posting relevant, interesting, and educational content with your readers boosts the likelihood that your website will be shown on the first page of search engine results pages (SERPs). Then it may be time for you to write a press release.

How To 98
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3 Steps to Equip Your Company Blog for the Road Ahead

Beyond PR

But without a distribution channel, your company blog is like a car without an engine. It can sit pretty in your driveway, for only your neighbors and friends to see — or you can equip it with a turbocharged engine that will get it on the road and in front of new viewers. Then, fulfill that promise in your content.