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Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company website to being a part of a group like the Forbes Business Council. But one of the best ways to drive influence and visibility for business leaders is to secure earned speaking engagements for them.
People sometimes wonder how I started out in engineering and wound up in PR. I was walking the NAB show aisles at the Javits Center in NYC a few weeks ago, taking in the exhibits and scouting new business when I decided to check out the neighboring AES (audio engineering society) show. Geeking out with Audio.
People sometimes wonder how I started out in engineering and wound up in PR. I was walking the NAB show aisles at the Javits Center in NYC a few weeks ago, taking in the exhibits and scouting new business when I decided to check out the neighboring AES (audio engineering society) show. Geeking out with Audio.
Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company website to being a part of a group like the Forbes Business Council. But one of the best ways to drive influence and visibility for business leaders is to secure earned speaking engagements for them.
Colleagues and coworkers compared notes and shared info – my good friend Judy Gombita sent this exit interview of Matthew Ingram, from Columbia Journalism Review. Search engine guru Danny Sullivan wrote a great piece on Medium about the benefits of bootstrapping a tech media operation. Financial services firms worship them.
In recent years, I have spent a great deal of time covering the emergence of new commercial vehicle powertrain technologies such as battery-electric and hydrogen fuel cell trucks, as well as internal combustion engines that run on cleaner and renewable fuels. Describe the craziest or most fun story you have worked on. Know your audience.
If you’ve arranged an interview or provided a sample, it’s OK to offer your help, but asking for coverage could backfire. The fact that a journalist has agreed to check out a product you have, visit your booth at a tradeshow, or conduct an interview, means they already have you in mind.
My main responsibilities are crafting compelling, search engine optimized content for our website and reporting on topics across the robotics industry. I’ve only been involved with the site since mid December 2023, but the most fun story I’ve taken part in is a video interview on the show floor of Automate in Chicago.
Currently with the excitement surrounding electric vehicles, we feel it’s an ideal time to see what is on the horizon for the internal combustion engine. I’m proud of the work our team at Transport Topics has done in tradeshow coverage. Can you tell us what types of stories, trends or issues are on your radar now?
For example, you might want to announce an upcoming tradeshow or conference. For example, you might want to interview a CEO, stakeholder, or project leader. Then, you can attract more traffic, boost your search engine ranking, and start reaching more customers. Consider the next six months, too.
Online success starts with SEO (search engine optimization). Earning media coverage in credible media outlets can be a powerful way to receive objective, third-party endorsement of your company, while also increasing your company’s rankings in search engines. Will your company appear at the top of these search results?
Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Event marketing , at gatherings like annual customer meetings and tradeshows, was huge in the 90s. We are always looking for good people to interview about.
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