Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

Engineering 77

Engineering Automotive Agriculture Media 77

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. This adds up to coverage with greater relevance to the likeliest buyers.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

JULY 28, 2023

Here are three main barriers to consider: A limited media universe There is a glaringly obvious shortage of traditional “sales-focused” reporters and publications for earned media. There is a Search Engine Journal but no Sales Tech Journal. This is what we do at Crenshaw Communications.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Prowly

FEBRUARY 20, 2025

Prowly Starting price: $258 per month (billed annually) Prowly is a complete public relations software solution that makes it easy to create, manage, and send out press releases. They also provide features such as detailed distribution reports, an AI-powered press release generator, and search engine optimization enhancements.

Analytics 104

Analytics SEO Engineering Financial 104

Stern + Associates

SEPTEMBER 26, 2017

When I started working in public relations more than 20 years ago, my media relations strategy was pretty simplistic and straightforward – and effective. The post Media Relations Strategy: Why You Need to Chase the Beat in 2018 appeared first on Stern Strategy Group. Finding the right journalist to pitch.

Media Relations 94

Media Relations Strategy Media Pitching 94

Cision

MAY 24, 2016

On Wednesday, May 18, editors John Corrigan , Marc Bernardin , Sarah Rodman and Richard Nordwind gathered at the Times’ headquarters to give an in-depth look at the evolving entertainment journalism landscape. We’re all dreaming of the way to make something go viral, even though there is no actual way to engineer virility,” says Marc.

Film 211

Film Pitching Print Journalism 211

Sword and the Script

MAY 7, 2019

A long time ago, Google was the first search engine to truly recognize the value of links. Today, Google is the most dominant search engine. These are earned, much in the same way media relations outreach earns coverage. This falls into the classic purview of public relations. So how do you earn links?

Google 156

Google Banking Engineering Web 156

Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). I don’t want to under-emphasize what’s going on in the BEV space because that is significant and it’s important, but the internal combustion engine/diesel is going to be around for a very long time. How long have you been in journalism and how did you get started?

Journalism 78

Journalism Meeting Newspapers Media 78

Bianchi Biz Blog

MAY 30, 2024

But implementing the PESO model approach without a strong earned media relations component won’t generate much success. Media coverage carries the unmatched credibility and authority of an implied endorsement from an objective third party media outlet. You need all four components to succeed. dba Spin Sucks.

Automotive 91

Automotive Engineering Mobile SEO 91

ImPRessions - Crenshaw Communications

JULY 1, 2016

For many tech start-ups, investing in a strategic public relations plan is the first step in preparing a product or service for “prime time.” ” In our experience, timing is critical to getting the best press response, and the tendency to rush headlong into mass media relations can backfire.

Engineering 159

Engineering System Journalism Interviews 159

Doctor Spin

FEBRUARY 4, 2025

Reputation engineering. Managing perceptions is especially critical in public affairs , corporate communications, crisis communications , and media relations. When used manipulatively, it is also closely related to propaganda. Source: Organization Development Journal 3 Hargis, M. & Crisis communications.

Ethics 52

Ethics Journalism Crisis Communications Public Affairs 52

PRSay

SEPTEMBER 18, 2020

The following is adapted from Dick Martin’s book about Marilyn Laurie’s life in public relations, “ Marilyn: A Woman in Charge ” (PR Museum Press, 2020). All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations.

eBook 187

eBook Policies Government Engineering 187

Bianchi Biz Blog

DECEMBER 7, 2023

And if you have a suggestion for a future Meet the Media profile, let us know at bianchipr@bianchipr.com. And if you have a suggestion for a future Meet the Media profile, let us know at bianchipr@bianchipr.com. Feel free to peruse these profiles.

Meeting 89

Meeting Automotive Transportation Mobile 89

Bianchi Biz Blog

NOVEMBER 6, 2023

Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have written. Use people.

Meeting 93

Meeting Engineering Journalism Media 93

Cision

JULY 26, 2016

To be successful in PR now, you have to be an analytics professional, a social media guru, a content marketing creator, a media relations pitcher and a great writer – plus you have to know and understand search engine marketing and search engine optimization. Where do you think the PR industry is headed?

Writing 120

Writing Engineering Journalism Analytics 120

Doctor Spin

FEBRUARY 7, 2025

Source: M/C Journal 3 Marshall, P. M/C Journal, 17, 110. Media, search engines, and social media algorithms reinforce seriality. Social media platforms curate information flows, subtly creating group contexts. M/C Journal, 17, 110. Seriality and Persona. 2 Silfwer, J. 2023, October 9).

Groups 52

Groups Journalism Wikipedia Public Affairs 52

Ishmael's Corner

MAY 1, 2017

The post PR Insights from Reverse Engineering a New York Times Corporate Feature appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Unfortunately, the success rate for PR is more Duane Kuiper (below) than Babe Ruth.

Engineering 60

Engineering Corporate Storytelling Communications 60

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. What has been most helpful?

Television 120

Television Pitching Journalism Interviews 120

Bianchi Biz Blog

JUNE 3, 2024

How long have you been in journalism and how did you get started? I’ve been in journalism for almost two years. My original education was in English Literature, and my education in journalism has been purely on-the-job training from my present role. It’s been a very educational experience, to say the least!

Meeting 97

Meeting Media Training Automotive 97

David PR Group

SEPTEMBER 3, 2014

Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. Popular thinking was that search engines drove the most traffic to news sites, but a shift is on.

Newspapers 74

Newspapers Print Radio Local 74

Bianchi Biz Blog

OCTOBER 4, 2021

A mechanical engineering graduate of Duke University, he is a former U.S. Navy officer, auto engineer, race driver and advanced technology vehicle development manager who has authored eight automotive books. We won our class in that race, and that story won a 2021 first-place Automotive Heritage Journalism award.

Automotive 75

Automotive Meeting Engineering Media 75

Bianchi Biz Blog

NOVEMBER 19, 2020

Or this comment from Nora Naughton , formerly of The Detroit News and now with the Wall Street Journal : “… I also think that every aspect of the American automotive industry touches so many lives, especially in the Detroit area, so I’m always looking for that intersection between business and real people.”. What is the takeaway?”

Automotive 86

Automotive Journalism Interviews Engineering 86

Bianchi Biz Blog

SEPTEMBER 11, 2023

How long have you been in journalism and how did you get started? My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. Aman, a design engineer, is a proud Indian immigrant who fills my life with masala (spice) and fun.

Meeting 105

Meeting Media Travel Journalism 105

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Instead, take a little slice of the giant display ad budget and consider investing in these areas: 1) Media relations.

B2B 91

B2B Marketing LinkedIn Content Marketing 91

Bianchi Biz Blog

AUGUST 21, 2023

I would say the hottest topic in fluid power and engineering in general is electrification — electricifying mobile machinery, industrial machinery and everything in between. This one , about two sisters who both became engineers, came to be because their brother, also an engineer, introduced me to them.

Meeting 72

Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

DECEMBER 16, 2020

Earlier profiles that are still posted on the blog include those of reporters from key media outlets such as: Wall Street Journal, Forbes, New York Times, Bloomberg, Axios, just-auto.com, Green Car Congress, WWJ-AM, KGO-TV, Automotive Engineering, Fleet Owner, Heavy Duty Trucking, Aftermarket News, KABC-TV, Detroit Free Press, MiBiz, Corp!

Meeting 98

Meeting Automotive Mobile Media 98

Bianchi Biz Blog

OCTOBER 9, 2023

In recent years, I have spent a great deal of time covering the emergence of new commercial vehicle powertrain technologies such as battery-electric and hydrogen fuel cell trucks, as well as internal combustion engines that run on cleaner and renewable fuels. How long have you been in journalism and how did you get started?

Transportation 100

Transportation Meeting Newspapers Media 100

Bianchi Biz Blog

NOVEMBER 14, 2022

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. How long have you been in journalism and how did you get started? What story or stories are you most proud of?

Automotive 81

Automotive Engineering System Media 81

Bianchi Biz Blog

MAY 16, 2022

This program is fascinating to me because it provides an opportunity for companies’ engineering teams to come together to research and develop technologies which will help reduce emissions and improve fuel efficiency of heavy-duty trucks. How long have you been in journalism and how did you get started?

Meeting 74

Meeting Media Engineering Journalism 74

Bianchi Biz Blog

JUNE 21, 2022

My specialty is coverage of equipment issues, from engines to brakes and everything in between. Wilson award for business journalism. How long have you been in journalism and how did you get started? My foray into journalism began by writing “letters to the editor” to several trucking trade pubs.

Meeting 86

Meeting Media Chemicals Radio 86

Bad Pitch Blog

APRIL 19, 2012

News Industry: All of the above has come to pass as good people are being put out on the street as journalism''s business model was never truly adapted for online consumption. It requires more than hiring an ex-journalist, a search engine expert or a "digital native" to help you write stories, mix up Google juice or do Facebook, respectively.

Content Marketing 66

Content Marketing Marketing Journalism Consumer 66

Sword and the Script

DECEMBER 26, 2023

Harnessing AI as a tool has become indispensable in the domains of life sciences, health care, engineering, manufacturing, business, finance, cyber security, education and entertainment, so much so that human skills seem redundant in the face of AI control. We will see more of Snapchats, ChatGPT, et al. You have to give up Word, or Docs.

Writing 211

Writing Communications Marketing B2B 211

Bianchi Biz Blog

DECEMBER 6, 2021

Below are the 10 most-viewed Meet the Media profiles of 2021: 1. Meet the Media: Philip Nussel, Web Editor at Automotive News. John, Transportation Reporter at Business Insider.

Meeting 82

Meeting Automotive Media Transportation 82

Beyond PR

JULY 25, 2017

Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Targeting the Right Media Earns Quality Backlinks. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority.

Strategy 64

Strategy How To SEO Engineering 64

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Bianchi Biz Blog

OCTOBER 5, 2020

Perhaps one example is a story about Anthony Lewandowski, the controversial star engineer at Google who founded a self-driving trucks startup that was later acquired by Uber. How long have you been in journalism and how did you get started? Instead, it means I’ve spent time connecting the dots that had yet to be connected.

Transportation 91

Transportation Meeting Report Media 91

Bianchi Biz Blog

APRIL 19, 2021

How long have you been in journalism and how did you get started? My journalism career actually started in high school in Saline, Michigan, when I joined the school paper and concurrently began working for the community weekly. So I guess that means I’ve been in journalism for about 20 years now! Computer chip shortages.

Report 83

Report Meeting Automotive Media 83