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How the PESO Model Changes PR’s Conversation

Cision

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. Shared Media. Shared media is also known as social media.

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How Social Media Is Paving a New Path for Journalism

Cision

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. recently announced that Facebook accounts for 43 percent of traffic to media sites, beating out search engine giant Google.

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Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

Cision

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Social media and search engines are riddled with conspiracy theories and misinformation presented as news. Why Fake News Exists.

Google 225
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PRSA Expert Express Talk : PR Expanded ( Global, Disruptive Tech, Big Data )

Deirdre Breakenridge

You’d have to go all the way back to the days of my early career when I was behind a typewriter and faxing news releases to newspaper editorial departments. If journalists are learning about data journalism, then shouldn’t PR people be educated as well? I can’t remember the last time I felt comfortable or complacent about technology.

Big Data 250
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Meet the Media: Sebastian Blanco, Editor-in-Chief of Automotive Engineering

Bianchi Biz Blog

For over a decade, I was the editor-in-chief of AutoblogGreen and as of fall 2023, I became the editor-in-chief of the Automotive Engineering magazine published by SAE Media. I’m now most interested in stories that reveal a little something about how engineers attack problems. I wrote my first story when I was 16.

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Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Bianchi Biz Blog

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

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Meet the Media: Jason Cannon, Chief Editor of Commercial Carrier Journal

Bianchi Biz Blog

I’m the Chief Editor of Commercial Carrier Journal (CCJ). I don’t want to under-emphasize what’s going on in the BEV space because that is significant and it’s important, but the internal combustion engine/diesel is going to be around for a very long time. I was the news editor of a small daily newspaper in Alabama.