Ishmael's Corner

MARCH 24, 2015

Visual Storytelling from VentureBeat. I’ve had a good bit of success working him into our storytelling workshops. (h/t SEO and Storytelling — a Dynamic Duo. With Google squeezing the technical gamesmanship out of earned search, it’s all about the content in determining what shows up on the SERP (search engine results page).

Radio 60

Radio Storytelling SEO Media 60

ImPRessions - Crenshaw Communications

JULY 28, 2023

There is a Search Engine Journal but no Sales Tech Journal. The key lies in strategic storytelling that extends beyond the conventional sales narrative, reaching for broader, more engaging themes that resonate with a diverse audience. However, these barriers are surmountable.

B2B 156

B2B Journalism Enterprise LinkedIn 156

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Meanwhile, an executive byline for a thought leader must not only be a solid piece of journalism, but it should reflect the voice of the executive. Storytelling is the engine of PR. A grasp of universal storytelling principles is at the core of most successful PR writing.

Writing 147

Writing Storytelling Pitching Creativity 147

Doctor Spin

FEBRUARY 4, 2025

Storytelling. Reputation engineering. Source: Organization Development Journal 3 Hargis, M. & Organization Development Journal. Today, the pictures in our heads are influenced not only by traditional news media, but also by influencers , search engines, and social media algorithms. Doctor Spin | The PR Blog.

Ethics 52

Ethics Journalism Crisis Communications Public Affairs 52

Ishmael's Corner

MAY 1, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post PR Insights from Reverse Engineering a New York Times Corporate Feature appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Engineering 60

Engineering Corporate Storytelling Communications 60

The Stalwart Blog

DECEMBER 5, 2016

The Outline's content is a cross between longform journalism and "smart aggregation" according to Joshua's interview with The Wall Street Journal. The idea is beautiful digital advertising with an art director's eye, not an engineers. What digital storytellers do you think will crush it in 2017?

Storytelling 60

Storytelling Journalism Print Mobile 60

Cision

AUGUST 11, 2016

Search Engine Land. Search Engine Watch. Search Engine Journal. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Search Engine Roundtable. .” – Andrew Hutchinson, Content Manager, Social Media Today. DigitalMarketer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Ishmael's Corner

OCTOBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Techniques For Effective Business Communications. Instead, the root cause can lie in the interviewing process for sourcing the content.

Storytelling 73

Storytelling Interviews Writing Communications 73

Ishmael's Corner

JANUARY 13, 2016

The Art Of Storytelling In Business Communications And Public Relations. Journalists, particularly journalists at business and mainstream publications, show the way when it comes to applying storytelling techniques to business communications. The post Do the Best Business Storytellers on the Planet Have Shoes?

Storytelling 60

Storytelling Construction Engineering Study 60

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

Make your story relatable. “The Big Short” is long on jargon and the engineering of complicated financial instruments based on mortgage-backed securities, but director Adam McKay makes it all accessible. Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique.

Film 149

Film Real Estate Banking Financial 149

PRSay

FEBRUARY 21, 2023

After the Marines, Melton attended the Military Visual Journalism Program at Syracuse University, where he honed his photography skills. He later realized that he preferred public relations to journalism. He trusted me to tell his story. And now, that part of his story is gone.” I like telling a good story,” he said.

Storytelling 68

Storytelling Writing Journalism LinkedIn 68

David PR Group

OCTOBER 9, 2014

One of the first things I learned in journalism school, and later honed in my PR career, was the concept of knowing one’s audience. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor. Yet as communicators, in recent years, we have drifted.

SEO 94

SEO Google Storytelling Writing 94

Onclusive

MAY 10, 2017

So far, there are more than 85 B2B services and platforms that help PR professionals do their jobs better, ranging from visual storytelling apps to tools for trend tracking. To be a public relations specialist , a bachelor’s degree in public relations, journalism, communications, or business is typically required.

Trends 150

Trends Publicity Data-Driven PR Government 150

Bianchi Biz Blog

SEPTEMBER 11, 2023

How long have you been in journalism and how did you get started? My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. Aman, a design engineer, is a proud Indian immigrant who fills my life with masala (spice) and fun.

Meeting 105

Meeting Media Travel Journalism 105

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. We will see more of Snapchats, ChatGPT, et al.

Writing 211

Writing Communications Marketing B2B 211

Ishmael's Corner

MARCH 1, 2015

This is a case where the needs of journalism and PR converge as one. I continue to believe that PR underutilizes the anecdote as a storytelling technique , and this is why the Cross Pen example stood out. Reverse-engineering the story, all cues point to Cross pitching the anecdote as an exclusive. What’s going on here?

Storytelling 60

Storytelling Transportation Journalism Exercises 60

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

PRSay

APRIL 22, 2016

We knew we wanted to use a storytelling framework to connect our employees to our customers and our new brand promise. Knowing Vermeer cares enough to send employees outside of engineering and sales to their jobsites was a huge hit. But, given our heavy manufacturing mindset, we were leery to call our efforts “branding.”.

Agriculture 90

Agriculture Employee Corporate Training 90

Ishmael's Corner

MAY 5, 2015

Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training.

Storytelling 60

Storytelling SEO Agency Leadership 60

Shift Communications

AUGUST 29, 2023

adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. By creating a corporate storytelling engine — fueled by a pipeline of momentum news, thought leadership, newsjacking and greater purpose stories — and validation tactics (i.e.,

Survey 60

Survey How To Storytelling Corporate 60

Contently - Strategy

JULY 31, 2019

This gamification of a company’s own website is also a hallmark in data visualization journalism like the stories on FiveThirtyEight. That kind of writing is closer to “making content” than it is to “doing good journalism.” Hub and spoke.

Content Marketing 100

Content Marketing Marketing Media SEO 100

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Search Engine Journal publishes articles for every level of search expert.

Resources 53

Resources Marketing SEO Engineering 53

PR Conversations

APRIL 10, 2018

One of the things that fascinates me about the developments of recent years (and I would go back to 2000 when I moved to London and was first introduced to that cool search engine with the whacky name “Google”) is the wide and widening gulf in progress between technology and humanity. It’s almost like Evolution 2.0.

Training 80

Training Technology Measurement Engineering 80

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Top 14 Benefits of Social Media for Your Business – Search Engine Journal. By Robin Carr, LCI. Social media users passed the 3.5

Social Media 52

Social Media Brand Branding Customer Service 52

Stephen Waddington

DECEMBER 15, 2021

Search engines are the most trusted form of media (56%). The Institute of Development Studies has published best practice guidelines for inclusive storytelling. Search engines are the most trusted form of media (56%). The Institute of Development Studies has published best practice guidelines for inclusive storytelling.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

MARCH 3, 2020

b) Getting on the same page about storytelling via MuckRack and Michelle Garrett. And what are we actually talking about when we use the word ‘storytelling?’”. c) Instagram Video Posts Receive Twice the Engagement of Other Post Types via Matt Southern , Search Engine Journal , HubSpot and Mention. “A

Pitching 78

Pitching Instagram Survey Data 78

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Beyond PR

MARCH 6, 2018

According to Search Engine Journal, SEO leads have a 14.6 Seth Gilpin is a Senior Product Marketing Specialist for Cision where he blends his passion for storytelling with the science of data. For good reasons, boosting organic search is the top priority for content marketers. percent close rate. About Seth Gilpin.

Strategy 67

Strategy How To B2C Content Marketing 67

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Media and journalism. The 2020 theme for the summit is “TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine.” The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Professional development. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. Leta Soza , our director of PR engineering and operations, wrote A Journey Into the PRTech Unknown.

Employee 40

Employee LinkedIn Engineering Leadership 40

Sword and the Script

MAY 22, 2018

In the early days of the Internet, the same sorts of shady characters who’d been advertising in the back of comic books and mailing out dodgy catalogs moved online and began emailing mass quantities of spam and manipulating search engine results with tactics like keyword stuffing, “white text,” and link farms.

Marketing 67

Marketing B2B Print Technology 67

Beyond PR

OCTOBER 12, 2016

What’s clear here is that GIFs make for great short-form storytelling — especially in an attention economy where audiences crave imagery and other snackable bites of information. GIPHY.com is essentially the godfather of GIF search engines. You can also catch her sharing the latest news in journalism and blogging on @BeyondBylines.

Tools 40

Tools Video Instagram Viral 40

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. ” What’s happening in public relations is happening right now in independent journalism. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. ” Jered Martin | OnePitch.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Everyone loves a good story, so don’t forget to inject a dose of storytelling into the process.

Pitching 40

Pitching Writing Engineering Wikipedia 40

NewsWhip

JUNE 10, 2021

And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story. Unfortunately for them, as they took off, a flock of Canadian geese came flying into their windshield and took out one of their engines. Engineers at some point had to build a bridge. They took off as planned.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Buzzstream

MARCH 19, 2025

Keep your show engaging with storytelling, behind-the-scenes insights, and compelling narratives. It’s about search engine optimization and the role that that’s going to play in the future. I mean, again, in the same way to make a connection to journalists and journalism relationships. Same thing.

Pitching 71

Pitching How To YouTube Tools 71

Buzzstream

DECEMBER 4, 2024

Focus on storytelling and consumer engagement over hard selling. I forgot to mention this, but I actually started out in broadcast journalism. Have you ever tried to go and reverse engineer a WalletHub campaign? Use feedback to refine strategies This applies to any kind of digital PR, not just in-house. 2 percent or a 7.5

Digital PR 71

Digital PR SEO Agency Pitching 71