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How to write a press release: Layout, tips + free template

Presspage

Once a simple paper document, todays press releases are often multimedia-rich, socially shareable, and optimized for search engines. Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. The humble press release has come a long way.

Writing 78
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7 Common PR Mistakes Startups Make

ImPRessions - Crenshaw Communications

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. In some tech sectors there’s a pack mentality, with companies promoting their offering with similar phrases, or empty jargon that might impress engineers but is unlikely to sway journalists.

Pitching 205
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Integrating SEO and B2B Tech PR for Maximum Impact

5W PR

It is a blend of art and science, optimizing websites and content to achieve a prime position on search engine results pages (SERPs). On-Page optimization Fine-tuning website content, page titles, meta descriptions, and image alt tags with target keywords to enhance search engine comprehension and ranking.

SEO 78
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Positioning Your Company for Investors

5W PR

Sharing accomplishments, such as product launches and expansion into new markets. To do this, companies should be utilizing online marketing strategies such as search engine optimization (SEO) , content marketing, social media, and email campaigns.

Company 88
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Auto Suppliers to Shine in Seraph’s Operational Excellence Awards

Bianchi Biz Blog

About Seraph : A global enterprise consulting firm that partners with business leaders to handle their most complex problems in areas such as supply chain, operations, and manufacturing challenges while delivering long-term operational and leadership improvements. Offices in Troy, MI – Dublin, Ireland – Las Vegas, NV – La Jolla, CA.

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Is there still a place for PR wire services in the 2018 communicator?s toolbox?

Communications Conversations

Because search engines like Yahoo, Google, NY Times and many other will pick up the release on their services, news releases for specific companies and entities help increase search rankings, thus getting the eyeballs of more potential customers onto a new product or service.

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How PR Can Elevate Your Video Marketing Campaigns

Burrelles Fresh Ideas

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. For a video campaign, PR can build a brand’s credibility through thought leadership opportunities and endorsements from influencers or industry experts.

Video 110