Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

Media Relations 117

Media Relations Report Industry SEO 117

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The post 6 Things Your PR Agency Can Do Beyond Media Relations appeared first on Crenshaw Communications. The audit isn’t new, of course, but it’s newly important.

Media Relations 120

Media Relations Agency Media Training Media 120

Bianchi Biz Blog

MAY 20, 2024

For over a decade, I was the editor-in-chief of AutoblogGreen and as of fall 2023, I became the editor-in-chief of the Automotive Engineering magazine published by SAE Media. I’m now most interested in stories that reveal a little something about how engineers attack problems.

Automotive 91

Automotive Engineering Meeting Media 91

Cision

JULY 25, 2017

Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Targeting the Right Media Earns Quality Backlinks. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority.

Strategy 257

Strategy How To SEO Engineering 257

Wadds Inc.

SEPTEMBER 14, 2024

Insights for organisations and media relations practitioners from the Ofcom News consumption in the UK: 2024 report. The changing nature of news consumption has been evident over the past 20 years, but that does not make the Ofcom News consumption in the UK: 2024 report any less challenging for media relations practitioners.

Media Relations 84

Media Relations Television Mobile Media 84

Agility PR Solutions

MARCH 2, 2025

From its iconic driving dynamics to its high-end, meticulously engineered cars, BMW has consistently positioned itself as a leader in the automotive industry. BMW has long been a brand associated with luxury, performance, and innovation.

Mobile 105

Mobile Automotive Strategy Marketing 105

Stern + Associates

SEPTEMBER 26, 2017

When I started working in public relations more than 20 years ago, my media relations strategy was pretty simplistic and straightforward – and effective. The post Media Relations Strategy: Why You Need to Chase the Beat in 2018 appeared first on Stern Strategy Group. Finding the right journalist to pitch.

Media Relations 94

Media Relations Strategy Media Pitching 94

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

Engineering 77

Engineering Automotive Agriculture Media 77

5W PR

JANUARY 14, 2025

However, navigating the media landscape in niche tech requires a strategic and nuanced approach. Deeply Understand the Niche and Target Audience The foundation of any successful media relations campaign lies in a profound understanding of the company’s niche and target audience.

How To 78

How To Media Case Study Technology 78

Bianchi Biz Blog

OCTOBER 21, 2024

One of the world’s largest battery technology trade shows, the event brings together engineers, business leaders, top-industry companies, and innovative thinkers with more than 1,150 exhibitors to discover ground-breaking products and create powerful solutions for the future.

Automotive 92

Automotive Trade Shows Mobile System 92

5W PR

MARCH 10, 2025

These programs might include: Classroom activity guides Professional development resources Student workshops Competition events For example, K’NEX Education partners with schools to provide hands-on engineering challenges that integrate their building sets into STEM curricula.

Strategy 78

Strategy Education Video Storytelling 78

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

For example, we occasionally bring in technical writers to interview engineers or other staff at client companies to create background material for long-form content. In some cases when we seek to bring on PR freelancers, we’re looking for additional arms and legs for a special project.

How To 315

How To Employee Training Interviews 315

Prowly

FEBRUARY 20, 2025

Prowly Starting price: $258 per month (billed annually) Prowly is a complete public relations software solution that makes it easy to create, manage, and send out press releases. They also provide features such as detailed distribution reports, an AI-powered press release generator, and search engine optimization enhancements.

Analytics 104

Analytics SEO Engineering Financial 104

Prowly

FEBRUARY 26, 2025

They've leaned into playful, meme-driven storytelling, and in turn the brand generated a massive increase in brand awareness, increased domain authority and a getting boost in search engines. Public relations is still fundamentally about media relations and building connections. Wondering how it works in practice?

Digital PR 104

Digital PR Case Study SEO Measurement 104

ImPRessions - Crenshaw Communications

MAY 8, 2017

Many of today’s PR agencies are staffed with digital experts and data engineers as well as ex-journalists and publicists. As social and digital channels have come to dominate our media landscape, budgets have shifted accordingly. And there are some compelling reasons for PR professionals to say so.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Deirdre Breakenridge

MAY 8, 2017

In the Agency Search Report, we argue the importance of PR reflects the continued evolution of what public relations means in the minds of clients. It’s seen as far more than media relations. Simon Erskine Locke is Founder & CEO of CommunicationsMatch TM a global communications-focused matching search engine.

Agency 223

Agency Survey Social Media SEO 223

ImPRessions - Crenshaw Communications

APRIL 5, 2018

And not all companies know how to work with a PR agency or invest in a media relations campaign to promote the brand or launch products. But the work of media relations remains highly personalized and relatively inefficient in technology terms. But many startups are at a unique and tricky stage.

Pitching 174

Pitching Enterprise Exercises Agency 174

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

A new product launch interview needs a senior product specialist, a change in strategic direction a C-level executive, a technology exploration a chief engineer, and so on. Media prep didn’t stick. Realistically, however, a spokesperson matrix may be needed.

Interviews 309

Interviews Product Launch Radio Media Training 309

Prowly

FEBRUARY 20, 2025

For PR professionals, online presence management includes building and establishing media relations, handling reputation management for clients, and client acquisition. Let's not even get started on Google's search engine algorithm. The second advantage is that you are the one controlling the brand narrative.

SEO 104

SEO Analytics Tools Google 104

Ishmael's Corner

MAY 1, 2017

The post PR Insights from Reverse Engineering a New York Times Corporate Feature appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Unfortunately, the success rate for PR is more Duane Kuiper (below) than Babe Ruth.

Engineering 60

Engineering Corporate Storytelling Communications 60

Sword and the Script

MAY 7, 2019

A long time ago, Google was the first search engine to truly recognize the value of links. Today, Google is the most dominant search engine. These are earned, much in the same way media relations outreach earns coverage. This falls into the classic purview of public relations. So how do you earn links?

Google 156

Google Banking Engineering Web 156

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

B2Bs and media outlets rely heavily on their own events and industry conferences as full-funnel engines of customer engagement, conversion, and retention. Some like Social Media Week did so with astonishing speed, revamping its model in 3-4 weeks. Virtual is more “real” than ever.

Conference 299

Conference B2B Meeting Fashion 299

ImPRessions - Crenshaw Communications

MAY 17, 2016

The results of earned media coverage in top-tier media may lack the scale or reach of paid advertising, but they’re like fuel for the marketing engine. Paid media and direct marketing are powerful ways of communicating brand benefits. Reputation. We offer quality over quantity.

Brand 195

Brand Branding Marketing Advertising 195

ImPRessions - Crenshaw Communications

JUNE 24, 2021

You don’t need to be a programmer or a data engineer in this business, but it pays to be fluent in tech and to understand the rapidly accelerating cycles that drive the business economy. . Since many B2B agencies work in the tech space, they’re also fans of clients’ technology, and sometimes their best critics.

B2B 278

B2B Leadership Survey Data 278

Axia PR

SEPTEMBER 8, 2021

Your company's marketing strategy includes many stages—advertising, social media, search engine optimization, email marketing, media relations, etc.—to Getting visitors to your company’s site is your ultimate marketing goal, and attracting users who will be interested in your products and services is even better.

Company 108

Company Engineering Advertising Advertising 108

ImPRessions - Crenshaw Communications

JUNE 15, 2023

But most PR programs comprise a whole lot more than earned media, also known as publicity. Elements like category research, business and marketing strategy analysis, messaging, and planning will precede and inform media relations. Media relationships, too, become more valuable in times of crisis or reputational risk.

Reputation 156

Reputation Brand Branding Media 156

Business Wire

APRIL 3, 2017

It’s the media that delivers your communication to their audiences, audiences that tune in expecting trustworthy content. Media relations is as vital as the news being issued in the first place and for this reason, understanding the habits of journalists and reporters goes a long way in getting your news to its intended target audience.

Survey 151

Survey Engineering Report Google 151

Bianchi Biz Blog

MAY 30, 2024

But implementing the PESO model approach without a strong earned media relations component won’t generate much success. Media coverage carries the unmatched credibility and authority of an implied endorsement from an objective third party media outlet. You need all four components to succeed. dba Spin Sucks.

Automotive 91

Automotive Engineering Mobile SEO 91

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2018

A classic codicil of media relations is to carefully research your media targets instead of firing out a wide, spray and pray pitch. Public relations is the engine and gatekeeper of reputation management. To further show contrition, offer her the last piece of pecan pie. Pitch your story to grandpa.

Pitching 199

Pitching Travel Engineering Examples 199

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Onclusive

JUNE 23, 2015

But there is much to be learned from these intricately designed feats of art and engineering. Can you name the last time you stopped to look at a spider’s web? Chances are, if you hate spiders, it was not recently. Every part of the web is connected, making it both complex and powerful. If any […].

Web 150

Web Content Marketing Engineering Marketing 150

Sword and the Script

FEBRUARY 23, 2021

In the past, the thought process has been straightforward: Links are important signal search engines consider in ranking results in search. For brand builders, PR is an engine for both awareness and search engine traffic. Probably most of what you believe is “true” about search engine optimization stems from such studies.

SEO 139

SEO Engineering Google Study 139

Business Wire

FEBRUARY 21, 2017

By Raschanda Hall, Director of Global Media Relations, and Serena Ehrlich, Director of Social and Evolving Media, Business Wire Every year, the teams at Business Wire look at changes in the industry that impact news release distribution and usage. Search engines showcase the first 70 characters of your headline.

Writing 220

Writing Report How To Google 220

ImPRessions - Crenshaw Communications

JULY 28, 2023

Here are three main barriers to consider: A limited media universe There is a glaringly obvious shortage of traditional “sales-focused” reporters and publications for earned media. There is a Search Engine Journal but no Sales Tech Journal. This is what we do at Crenshaw Communications.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Cision

JULY 1, 2016

You could have a really effective content marketing program that you combine with email marketing and media relations and be very successful without ever touching a social network. That said, there are three very distinct reasons you’d want to use shared media: 1.

Social Media 174

Social Media Engineering Brand Branding 174

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. He then switched to doing PR for an engineering company and eventually started an agency with his ex-employer as his first client.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Prowly

FEBRUARY 28, 2025

PR and media relations are now aligned with marketing and sales. Businesses prioritize metrics such as lead generation, referral traffic, brand sentiment, and share of voice over traditional media placement counts. Shift towards measurable business goals.

Analytics 104

Analytics Measurement Tools Social Media 104