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On the Scene: The 2024 Battery Show

Bianchi Biz Blog

Now in its 14 th year – and retaining its status as North America’s largest advanced battery event – the show welcomed attendees for the first time at Huntington Place in downtown Detroit, having outgrown its previous location at the Novi Suburban Showplace.

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7 Reasons Why Automotive Suppliers Don’t Need a PR Firm

Bianchi Biz Blog

Traditional and digital media relations environments are seeing it, too. Online success starts with SEO (search engine optimization). A story in a trusted media outlet may get you on page 1 of the results, while your website maybe come pages later, if at all, in a search. It costs too much money.

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The Unwritten Rules Of Technology Public Relations: A Beginner’s Guide?

Remote PR Jobs

However, like every industry, the public relations side of marketing can be tricky territory for newcomers or marketing professionals who lack media relations experience. Clients often come and go, but your relationship with the media is what keeps the engine running. Trust is hard to gain but easy to lose.

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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

In recent years, I have spent a great deal of time covering the emergence of new commercial vehicle powertrain technologies such as battery-electric and hydrogen fuel cell trucks, as well as internal combustion engines that run on cleaner and renewable fuels. Describe the craziest or most fun story you have worked on. Know your audience.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

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Meet the Media: Tim Culverhouse, Editorial Director of Robotics 24/7

Bianchi Biz Blog

My main responsibilities are crafting compelling, search engine optimized content for our website and reporting on topics across the robotics industry. We do our best to get your content up in a timely fashion, but other stories that are breaking news or revolve around a trade show will take priority.

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Pitch about Nothing – Good PR or Con Job?

Flack's Revenge

I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. One time I was at a dinner with the client team following a day a trade show. When I finally landed in PR ( at the agency where I still work today), I learned I was good at this. Does getting results from what some might call B.S.

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