Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Services include distribution to major search engines, news sites, a network of journalists and bloggers, multimedia support, and analytics.

Analytics 104

Analytics SEO Engineering Financial 104

PR for Anyone

NOVEMBER 3, 2021

This is what you use to attract and pitch the media. 2) Niche what you do and pitch around that. This is a free media query service where media outlets are looking for sources and quotes for national magazine articles, television shows, newspapers, and blogs. It’s how you get the journalist to read your email pitch.

Real Estate 130

Real Estate Publicity Television Newspapers 130

Cision

MAY 18, 2017

Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. As a social media influencer, it kills me when businesses reach out to me without any prior relationship and try to pitch me. Retweet a user.

How To 198

How To Instagram Social Media LinkedIn 198

Landis PR

MARCH 4, 2024

Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Having more search results increases your SEO (search engine optimization). Targeting those audiences that influence your target customer can cut through the digital clutter.

Media Relations 107

Media Relations Media SEO Newspapers 107

PR Fuel

NOVEMBER 4, 2020

You could pitch individual newspapers and magazines. But you’ll have to spend time writing individual pitches based on those publications. Search engine optimization (SEO) is essential for growing your business online. But publications like local or national newspapers have some authority. Easy to Start.

Media 105

Media SEO Newspapers Pitching 105

5W PR

APRIL 8, 2021

A press release can be used to announce a new product or a new service, as it’s easy to distribute it to all major search engines and social media platforms, as well as journalists and news outlets, as this way the company is able to reach a larger number of people. No Sales Pitch. A press release is not a competition in prose writing.

Engineering 128

Engineering Writing Social Media Report 128

Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. Currently with the excitement surrounding electric vehicles, we feel it’s an ideal time to see what is on the horizon for the internal combustion engine. What advice do you have for PR people that want to pitch you? Know your industry.

Transportation 93

Transportation Meeting Media Newspapers 93

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. Later that year I moved to Smyrna, Delaware, for my first full-time journalism job at a local newspaper that was part of a small family-owned chain at the time.

Transportation 100

Transportation Meeting Newspapers Media 100

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

Bianchi Biz Blog

NOVEMBER 14, 2022

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. What advice do you have for PR people that want to pitch you? What story or stories are you most proud of?

Automotive 81

Automotive Engineering System Media 81

Bianchi Biz Blog

AUGUST 21, 2023

I would say the hottest topic in fluid power and engineering in general is electrification — electricifying mobile machinery, industrial machinery and everything in between. This one , about two sisters who both became engineers, came to be because their brother, also an engineer, introduced me to them.

Meeting 72

Meeting Automotive Engineering Journalism 72

PR Fuel

MARCH 22, 2022

Explore media outlets outside of newspapers, too. Create the Pitch. Before you can distribute press release materials, you need to create a pitch email. Your pitch will encourage journalists to publish and distribute your release. Journalists receive hundreds of pitch emails daily.

How To 105

How To Guidelines Writing Pitching 105

Bianchi Biz Blog

OCTOBER 5, 2020

Perhaps one example is a story about Anthony Lewandowski, the controversial star engineer at Google who founded a self-driving trucks startup that was later acquired by Uber. Since then, I have worked in weekly and then daily newspapers, online media outlets and magazines. What advice do you have for PR people who want to pitch you?

Transportation 91

Transportation Meeting Report Media 91

The Resolution Blog

OCTOBER 7, 2015

Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers. To be fair, search engine optimisation in those days required a fair bit of technical skill and was a completely different discipline to public relations.

SEO 120

SEO Engineering Content Marketing Google 120

Bianchi Biz Blog

NOVEMBER 19, 2020

Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. If it’s a new product or technology, is there an engineer that can speak about some of the challenges or successes in bringing this product to market? Timeliness. I also look for innovation, a strong character and impact.”.

Automotive 86

Automotive Journalism Interviews Engineering 86

Bianchi Biz Blog

MARCH 7, 2022

Pictured with the Cummins QSK95 diesel engine). By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. Once I graduated, I had to make the choice: newspapers or trade pubs. What advice do you have for PR people that want to pitch you? I haven’t looked back since.

Meeting 81

Meeting Automotive Media Transportation 81

Bianchi Biz Blog

MAY 16, 2022

This program is fascinating to me because it provides an opportunity for companies’ engineering teams to come together to research and develop technologies which will help reduce emissions and improve fuel efficiency of heavy-duty trucks. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Meeting 74

Meeting Media Engineering Journalism 74

Bianchi Biz Blog

MAY 8, 2023

I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism. What advice do you have for PR people that want to pitch you? I respond well to pitches that have a “why.” I did some freelancing and eventually started at AN!

Automotive 84

Automotive Report Meeting Radio 84

The Resolution Blog

JULY 9, 2018

You’ve got a hit in an online newspaper?—?brilliant?—?that’s How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? brilliant?—?that’s that’s great. But what if you could double the amount of people that see the great review? These are the people who care the most.

Retail 168

Retail Internal International Twitter 168

Presspage

JULY 25, 2018

Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. How to stand out? Here are a few tips: 1.

Wikipedia 103

Wikipedia Writing Video Report 103

Bianchi Biz Blog

FEBRUARY 20, 2023

I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. What advice do you have for PR people that want to pitch you? Blind pitches on a subject I don’t cover. I also work with clients on conference programming and event strategy.

Automotive 84

Automotive Meeting Media Mobile 84

Engage PR

OCTOBER 3, 2018

In addition, we communicated the views of one of Scotland’s leading insolvency experts through newspaper and magazine articles, including the prestigious CA magazine. Our project management and content support offering also helped companies to communicate though media coverage, social media and marketing collateral.

Newspapers 60

Newspapers Engineering Energy Software 60

Doctor Spin

OCTOBER 16, 2023

Drowning the Business: The Link-Building Cesspool The rise of search engines and their ever-changing algorithms have made search engine optimization (SEO) a top priority for businesses and PR professionals. But as the digital landscape evolved, so did PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

PR Fuel

JULY 14, 2021

Consider: Newspapers. Develop Your Pitch. You’ll also need to learn how to write a strong, compelling pitch. Your pitch can encourage journalists to continue reading your press release. If you don’t create a strong pitch email, journalists might toss your press release out without a glance. Radio shows.

Writing 96

Writing How To Media Guidelines 96

PR Fuel

JULY 1, 2021

Newspapers. Create Your Pitch. When developing your press release submission, a killer pitch is essential. You can use email to send your pitch to the journalists on your list. Instead, add the press release into the email’s body, below the pitch. Above all else, keep your pitch email short and sweet.

Guidelines 85

Guidelines Pitching Analytics Social Media 85

PR Fuel

MARCH 17, 2020

Third, content marketing plays well with Google and other search engines, no matter how many times they change their algorithms. Search engines today are very efficient at finding content people want to read or watch. Good content marketing uses strategies to optimize content for search engines. Sounds great, doesn’t it?

Publicity 82

Publicity Small Business Advertising Advertising 82

Sword and the Script

JANUARY 17, 2023

I have an affinity because I recall being a young account executive getting envelopes of newspaper clippings in the snail mail from their team in Maine. Products: media database, media monitoring & reporting, email plugins for Gmail and Outlook, pitch analytics. Products: contact management, email distribution, pitch analytics.

Technology 95

Technology Software Resources Pitching 95

Bianchi Biz Blog

OCTOBER 18, 2021

I’ve been told more than once that I think like an engineer but don’t communicate like one, so they tend to be stories that put that talent to good use. I hadn’t been part of the high-school newspaper, and I thought that good writing was just something you needed to have in whatever field you chose. I’ve noted each of these.

Meeting 74

Meeting Report Automotive Media 74

Sword and the Script

FEBRUARY 6, 2018

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. Search Engines, Social Media and Journalism. I saw this clearly in 2009 when a story I was pitching by email didn’t get traction until I turned it into a corporate blog post.

Content Marketing 80

Content Marketing Marketing Journalism Financial 80

Bianchi Biz Blog

JANUARY 11, 2021

For over a decade, I was the editor-in-chief of AutoblogGreen and today I freelance for a good roster of publications, including Car and Driver, Forbes, Automotive News, SAE Automotive Engineering and others. It was for the local newspaper (I miss those) and about a kid getting his Eagle Badge. Pay rate per word. :).

Automotive 55

Automotive Meeting Report Media 55

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. Ideation just means pitching or brainstorming. ” Ideation. Sometimes marketers use a ten dollar word when a ten cent word will do.

Content Marketing 102

Content Marketing Marketing Media SEO 102

Sword and the Script

MAY 23, 2017

c) search engines today better understand the context of the language used around backlinks – and consequently, there’s strong potential for impact in branded search or common industry phrases. In a nutshell, it’s Ahrefs estimate of how well a site will rank in search engines like Google. PRdaily.com: 18,134. It’s just not possible.

SEO 70

SEO Tools Engineering Web 70

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR Fuel

SEPTEMBER 21, 2020

Industry experts get involved with their industry, they write about it, they pitch ideas, and they get involved with the media. Optimized press releases also make your content more searchable on search engines. You can distribute your press releases across many different channels, such as social media, newspapers, magazines, etc.

Writing 66

Writing SEO Local Advertising 66

PR Fuel

JULY 5, 2020

Instead, they should read like an article you can read in the newspaper or magazine with timely, relevant information that would interest readers. Not only does this act as a timeline for all your achievements, events, and changes within the company, but it also helps boost your website’s search engine optimization (SEO).

Writing 52

Writing How To SEO Infographics 52

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? According to Search Engine Journal, SEO leads have a 14.6 100, 500, maybe 1,000? percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

Waxing UnLyrical

MARCH 4, 2015

Yes, effective content marketing will aid your company in search engine optimization, support inbound marketing, and generate more sales leads, but marketing support is just the tip of the iceberg. Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines. Image: Doug Hay via Flickr, CC 2.0.

Content Marketing 40

Content Marketing Marketing Engineering Advertising 40