Ronn Torossian

SEPTEMBER 24, 2018

Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal.

Publicity 309

Publicity Engineering Education Pitching 309

Buzzstream

JANUARY 22, 2025

Jasper is the Director of UK-based link building agency Profit Engine, which focuses on guest posting and niche edits. Develop an Evaluation Scoring Method Jasper talks about how Profit Engine employs a 16-point checklist to evaluate sites for factors like: Traffic trends (consistent or growing traffic is a good sign). Absolutely.

Engineering 62

Engineering SEO How To Google 62

Flack's Revenge

FEBRUARY 20, 2018

I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. More recently, I worked on a pitch for a client. The pitch had remarkably little substance; some might say it was about nothing. And that pitch about nothing? The post Pitch about Nothing – Good PR or Con Job?

Pitching 149

Pitching Trade Shows Software Agency 149

Cision

MAY 2, 2017

Remember that Google is a question search engine. By pitching the media in this way, you will be light-years ahead of your competition and journalists will be thrilled to work with you because you’ve just made their job that much easier. The media is pitched all the time but very few people take the time to get to know the journalist.

Social Media 167

Social Media Media Local Pitching 167

PR for Anyone

MARCH 24, 2020

She pitched it to her editor who loved it too and they wrote an article about me. Remember that Google is a question search engine. Many are overwhelmed with emails and often forget your pitch came in, even if they loved it. Additionally, you never know where they might end up. One of my first interviews was in Examiner.com.

Publicity 331

Publicity Television Local Pitching 331

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

Pitching 71

Pitching How To YouTube Tools 71

Bianchi Biz Blog

MAY 20, 2024

For over a decade, I was the editor-in-chief of AutoblogGreen and as of fall 2023, I became the editor-in-chief of the Automotive Engineering magazine published by SAE Media. I’m now most interested in stories that reveal a little something about how engineers attack problems. Make sure that you double-check the name on your pitch.

Automotive 91

Automotive Engineering Meeting Media 91

OnePitch

AUGUST 24, 2022

On this week’s Pitches That Placed, we are highlighting a pitch incorporating strong data findings around pay cuts that landed a placement in Bloomberg Law. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . with your pitch and 3-5 reasons why you believe it worked.

Pitching 98

Pitching How To Employee Engineering 98

Deirdre Breakenridge

NOVEMBER 9, 2018

Vocal fry is the name for the type of phonation (vocal sound) that you’ll hear often at the end of a sentence as the voice drops lower in pitch – it sounds a bit like a creaky door – listen here. The hotel ballroom or convention center might have a house system, but if they don’t have a house engineer it’s not worth the risk.

Engineering 383

Engineering Hotels System Television 383

OnePitch

SEPTEMBER 28, 2022

On this week’s Pitches That Placed, we are highlighting a pitch that placed in Insider due to their intro to a CEO as a future resource for stories. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . The pitch body was well-crafted. Timing was perfect. Email us at info@onepitch.co

Pitching 98

Pitching How To Resources Engineering 98

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. We’re not mechanical engineers or software engineers, and we don’t need to be,” she said. Watch the Facebook Live event or scan the session’s top takeaways below. PR is no longer a linear process. That’s all.

Storytelling 329

Storytelling SEO Community Insurance 329

Bianchi Biz Blog

OCTOBER 21, 2024

One of the world’s largest battery technology trade shows, the event brings together engineers, business leaders, top-industry companies, and innovative thinkers with more than 1,150 exhibitors to discover ground-breaking products and create powerful solutions for the future.

Automotive 92

Automotive Trade Shows Mobile System 92

Buzzstream

DECEMBER 6, 2024

When it comes to pitching, founderPeter has this advice for pitching: The people who do the following when using SOS almost always have successful pitches. Having a pitch written for the perfect match is definitely better than writing on the fly. When you find a relevant opportunity, pitch quickly. Be ready to go.

Case Study 116

Case Study Pitching B2B Tools 116

5W PR

OCTOBER 18, 2024

Optimize content for search engines (SEO) to improve visibility. Next, it’s important to pitch to journalists. Tailor pitches to the specific interests and needs of each journalist. That means creating high-quality content that is informative, engaging, and relevant to the target audience.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

For example, we occasionally bring in technical writers to interview engineers or other staff at client companies to create background material for long-form content. In some cases when we seek to bring on PR freelancers, we’re looking for additional arms and legs for a special project.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Without it, there’s nothing to track or pitch. You don’t need to be a programmer or a data engineer in this business, but it pays to be fluent in tech and to understand the rapidly accelerating cycles that drive the business economy. . Here’s our nominations for desirable traits of a PR person who is focused in the B2B sector.

B2B 278

B2B Leadership Survey Data 278

Cision

OCTOBER 6, 2016

When you create valuable content resources your customers find to be interesting and informational, you will be able to build the relationships—and search engine results—that can drive revenue for your organization. With traditional media relations efforts, you’re lucky to get a link back to your company website’s home page.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2018

Pitch your story to grandpa. A classic codicil of media relations is to carefully research your media targets instead of firing out a wide, spray and pray pitch. Certainly tell your gullible uncle and your unconditionally accepting grandpa; but refrain from pitching your cynical aunt or your big brother, who doesn’t cover your beat.

Pitching 199

Pitching Travel Engineering Examples 199

5W PR

JANUARY 14, 2025

Optimize the website and blog for search engines (SEO) to improve organic visibility and attract a wider audience. Craft personalized pitches that demonstrate a genuine understanding of the journalist’s work and their audience. Analyze their recent coverage, areas of interest, and preferred interview formats.

How To 78

How To Media Case Study Technology 78

Cision

JULY 25, 2017

Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority. Targeting the Right Media Earns Quality Backlinks.

Strategy 257

Strategy How To SEO Engineering 257

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. Less is more.

Case Study 231

Case Study Writing Pitching SEO 231

Cision

NOVEMBER 6, 2017

Social media and search engines are riddled with conspiracy theories and misinformation presented as news. And that brings up an excellent point — do search engine and social media companies have a moral responsibility to protect the public from fake news? And the worst part? Where does that obligation begin and end?

Google 225

Google Facebook Wikipedia Engineering 225

Cision

MAY 24, 2016

Media professionals cannot sit around waiting for pitches if they expect to have an impact on their audiences. We’re all dreaming of the way to make something go viral, even though there is no actual way to engineer virility,” says Marc. Q: What makes a good pitch? “What makes a good pitch? Is it interesting?”

Film 211

Film Pitching Print Journalism 211

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Services include distribution to major search engines, news sites, a network of journalists and bloggers, multimedia support, and analytics.

Analytics 104

Analytics SEO Engineering Financial 104

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

Engineering 77

Engineering Automotive Agriculture Media 77

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Sometimes it can be difficult to land pitches, but with ProfNet, the media opportunities present themselves. Along with helping monitor coverage, news and social media, Muck Rack helps provide and share media lists that are always contemporary resulting in stronger pitching success and more media opportunities. . Google Trends.

Tools 232

Tools Radio Trends Pitching 232

Flack's Revenge

JULY 11, 2018

The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics.

Insurance 204

Insurance Insurance Advertising Advertising 204

Deirdre Breakenridge

OCTOBER 16, 2014

There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories. We have now moved to PR Analytics Engineers , a new innovative practice that has morphed out of our use of data.

Big Data 250

Big Data Data Education International 250

Onclusive

FEBRUARY 12, 2018

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. K: Full plate! How does the Overstock PR team fit into the organization?

Interviews 223

Interviews Retail Data Insurance 223

Prowly

FEBRUARY 26, 2025

They've leaned into playful, meme-driven storytelling, and in turn the brand generated a massive increase in brand awareness, increased domain authority and a getting boost in search engines. For example, AI can help you organize notes, draft a pitch, and even generate responses that mirror a personal conversation with a journalist.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Onclusive

DECEMBER 7, 2016

Between drafting emails, fine-tuning pitches, and editing content, I’m sure that writing is a huge part of your day. While the PR Engineering team at AirPR focuses on explaining the value of PR measurement, today we’re focusing on improving your PR writing — […]. In a typical work day, how much time do you spend writing?

Engineering 150

Engineering Writing Pitching Measurement 150

Cision

NOVEMBER 28, 2017

Influencers are essential to any PR, comms or marketing campaign, as they are the engine that drives audiences to act, and they disseminate messages either directly (think sponsored posts) or filtered through their viewpoint (think traditional newspaper features). — can be daunting to research for just one contact.

Small Business 245

Small Business Media SMB Pitching 245

PR Job Coach

OCTOBER 31, 2013

This assures consistency, repeatability and better search engine optimization by focusing on your essential and core competencies. Even if your contribution is a successful pitch to a journalist, provide the link to the actual story. I have also advised employing your resume as the basis for your LinkedIn and Facebook profiles.

How To 249

How To Skype YouTube Construction 249

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

“Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography. Positioning a new business within its category, as part of an industry’s growth or change, is a far stronger pitch. They don’t respond to me-too pitches. And don’t pretend you don’t have competitors.

Pitching 205

Pitching Agency International Internal 205

Sword and the Script

MARCH 4, 2025

Because we want people (or search engines) to think the content is fresh even when its not. The Marketing Geeks conclude the report, in part, by noting: Marketers must establish relationships built on trust by consistently delivering valuable insights, educational content, and meaningful interactions that go beyond the sales pitch.

Marketing 117

Marketing Fashion Survey Education 117

OnePitch

SEPTEMBER 8, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? I think our obsession with brevity in a pitch often translates to that same obsession with brevity in a response, but those two are very different things. What information do you always make sure to include in a pitch?

Pitching 98

Pitching Consumer How To Media Relations 98

ImPRessions - Crenshaw Communications

APRIL 5, 2018

Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. In some tech sectors there’s a pack mentality, with many companies promoting their offering with similar phrases, or empty jargon that might impress engineers, but is unlikely to sway journalists.

Pitching 174

Pitching Enterprise Exercises Agency 174