Remove Engineering Remove Pitching Remove Trade Shows
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Content Marketing is the New Conference and Trade Show During Quarantine [UML]

Sword and the Script

1) Fatigue over Coronavirus news For the last several weeks, PR and marketing professionals wondered if pitches and content about topics other than the pandemic would come off as tone-deaf. . >>> Looking for a B2B tech PR with expertise and execution? Give our services a try.

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Pitch about Nothing – Good PR or Con Job?

Flack's Revenge

I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. One time I was at a dinner with the client team following a day a trade show. This was the dotcom era, also around the end of Seinfeld; a TV show that was famously about nothing. More recently, I worked on a pitch for a client.

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5 Ways PR Beats Paid Advertising

ImPRessions - Crenshaw Communications

Business buyers prefer hard, unbiased data over sales pitches and marketing collateral. In many ways B2B PR is a more efficient engine of promotion. An executive’s participation in a trade show panel can yield video, media coverage, blog posts, and social media engagement. PR offers more bang for the content buck.

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On the Scene: The 2024 Battery Show

Bianchi Biz Blog

Now in its 14 th year – and retaining its status as North America’s largest advanced battery event – the show welcomed attendees for the first time at Huntington Place in downtown Detroit, having outgrown its previous location at the Novi Suburban Showplace.

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The Unwritten Rules Of Technology Public Relations: A Beginner’s Guide?

Remote PR Jobs

To help clear the air, here are 11 unwritten rules for beginner tech PR professionals, salespeople switching professions or inexperienced marketers: Research The Journalists You Want To Approach One of the most common mistakes made by entry-level PR professionals is their results-driven eagerness to pitch to everything and everyone that moves.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

However, media pitching and media relations to secure earned media still dominate the industry. Unpaid search engine traffic. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. This has made it more challenging to pitch stories successfully.

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The Often-Overlooked PR Gold Mine: Online Public Speaking

Rock the Status Quo

If you put a search engine to work with keywords that narrow the field, such as “find a speaker” or “be a speaker” plus your city, state and/or industry – an assortment of readily available speaker directories should pop up for you to sort through. Look for industry conferences, trade shows and associations.

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