Bianchi Biz Blog

JUNE 19, 2023

Currently with the excitement surrounding electric vehicles, we feel it’s an ideal time to see what is on the horizon for the internal combustion engine. I’m proud of the work our team at Transport Topics has done in trade show coverage. What advice do you have for PR people that want to pitch you? Know your industry.

Transportation 93

Transportation Meeting Media Newspapers 93

ImPRessions - Crenshaw Communications

MAY 3, 2018

Business buyers prefer hard, unbiased data over sales pitches and marketing collateral. In many ways B2B PR is a more efficient engine of promotion. An executive’s participation in a trade show panel can yield video, media coverage, blog posts, and social media engagement. PR offers more bang for the content buck.

Advertising 178

Advertising Advertising B2B Reputation 178

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. That average gets some help from the B2C side because specific numbers for B2B product come in at 10.3% and for B2B Services it was 11.0%.

Survey 95

Survey B2B Marketing Trade Shows 95

PR Fuel

JULY 14, 2021

For example, you might want to announce an upcoming trade show or conference. Develop Your Pitch. You’ll also need to learn how to write a strong, compelling pitch. Your pitch can encourage journalists to continue reading your press release. Keep your pitch email short and sweet.

Writing 96

Writing How To Media Guidelines 96

Bianchi Biz Blog

APRIL 24, 2023

This is especially true in today’s world where PR people outnumber journalists by 7 to 1, and journalists are flooded daily with 20 times more pitches than they could ever conceivably pursue. That means they can dedicate more time to generating more results for you.

Automotive 78

Automotive Agency Mobile Trade Shows 78

Bianchi Biz Blog

SEPTEMBER 30, 2021

And this show – which contends as the largest business-to-business trade show on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel. Of course,CES is not just about media relations.

Automotive 78

Automotive Mobile Transportation Trade Shows 78

Rock the Status Quo

MAY 18, 2015

If you put a search engine to work with keywords that narrow the field, such as “find a speaker” or “be a speaker” plus your city, state and/or industry – an assortment of readily available speaker directories should pop up for you to sort through. Look for industry conferences, trade shows and associations.

Publicity 100

Publicity Trade Shows Google Twitter 100

Sword and the Script

MAY 22, 2018

In the early days of the Internet, the same sorts of shady characters who’d been advertising in the back of comic books and mailing out dodgy catalogs moved online and began emailing mass quantities of spam and manipulating search engine results with tactics like keyword stuffing, “white text,” and link farms.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

DECEMBER 15, 2020

Many platforms are already leveraging machine learning in a meaningful way, and our own work with hyper-personalization and advanced recommendation engines (think Amazon suggesting similar products when you shop) has exploded. “The robots aren’t coming… they’ve taken over. Justin Goldstein | Press Record Communications.

Marketing 167

Marketing Employee Content Marketing Media Training 167