Engineering Product Launch Technology 
5W PR
JANUARY 30, 2025
This evolution reflects broader shifts in how people consume information and how search engines index content. Their product launch press releases typically feature embedded product videos, 360-degree product views, and downloadable image galleries – giving journalists and consumers multiple ways to engage with the announcement.
ImPRessions - Crenshaw Communications
OCTOBER 12, 2021
Often a CEO or founder will be in demand as a media spokesperson, especially at high-growth technology companies. A new product launch interview needs a senior product specialist, a change in strategic direction a C-level executive, a technology exploration a chief engineer, and so on.
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Shift Communications
NOVEMBER 10, 2015
For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. But does it work? Understand it?
Shift Communications
NOVEMBER 10, 2015
For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. But does it work? Understand it?
Shift Communications
NOVEMBER 10, 2015
For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. But does it work? Understand it?
ImPRessions - Crenshaw Communications
NOVEMBER 6, 2019
Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. In some tech sectors there’s a pack mentality, with companies promoting their offering with similar phrases, or empty jargon that might impress engineers but is unlikely to sway journalists.
Critical Mention
JULY 15, 2020
The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. “The
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