Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. That average gets some help from the B2C side because specific numbers for B2B product come in at 10.3%

Survey 95

Survey B2B Marketing Trade Shows 95

Rock the Status Quo

MAY 18, 2015

If you put a search engine to work with keywords that narrow the field, such as “find a speaker” or “be a speaker” plus your city, state and/or industry – an assortment of readily available speaker directories should pop up for you to sort through. Look for industry conferences, trade shows and associations.

Publicity 100

Publicity Trade Shows Google Twitter 100

Flack's Revenge

MARCH 12, 2015

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. Search engine guru Danny Sullivan wrote a great piece on Medium about the benefits of bootstrapping a tech media operation. GigaOm’s crash and burn this week really hit a nerve.

B2B 120

B2B Trade Shows Enterprise Banking 120

Bianchi Biz Blog

SEPTEMBER 30, 2021

And this show – which contends as the largest business-to-business trade show on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel. 6,517 media members from 79 countries.

Automotive 78

Automotive Mobile Transportation Trade Shows 78

The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Social media – video is the content format of choice. Business is realizing just how powerful a tool video online can be. Why are videos more applicable to business? – Forbes.

Video 100

Video Mobile Trade Shows YouTube 100

PR Fuel

JULY 14, 2021

For example, you might want to announce an upcoming trade show or conference. Then, start developing a media list. Social media influencers. Radio shows. Share on Social. Use social media to expand your reach. billion people use social media around the world.

Writing 96

Writing How To Media Guidelines 96

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. 7) How B2B Marketing Can Get More out of Trade Shows. I wish I could say that was some masterful pre-planned editorial engineering…but it wasn’t. Social alerts. Open offices.

Blogging 71

Blogging B2B Content Marketing Trade Shows 71

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. We worked with FEMA and the Army Corps of Engineers, as well as others. I managed to get some content for social media and our reports. Today, it’s a vaccination site.

Crisis 86

Crisis Employee Trade Shows Local 86

Sword and the Script

MAY 14, 2016

People drop their phone and turn to the search engine to look for a repair shop. A cloud technology vendor told me that trade shows were the number one source of leads for his company. Report: Ignore Customers on Social at Your Own Peril. He gets most of his leads from one source: Google. Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

Communications Conversations

OCTOBER 27, 2016

Social media manager. Interactive media producer. Search engine marketer. Media research analyst. I mean, companies are barely using social media well at this point and we’re going on eight years in now. Multimedia designer. Graphic designer. Platforms manager. Bot developer.

Industry 60

Industry Marketing Web Trade Shows 60

MaccaPR

OCTOBER 7, 2014

If your YouTube video features former executives who have since left the company – or "cutting edge" insights from 2008 trade shows – take them behind the barn and put them out of their misery. Similarly, Dupont , DKNY and American Girl display robust social media icons. Condition: Your YouTube Icon Is Buried.

YouTube 61

YouTube Video SEO Trade Shows 61

PR 20/20

OCTOBER 5, 2017

Chris from Pentair, for example, found inbound marketing success in an industry where the average decision maker (industrial engineers) is 57 years old. This branded blog focuses on industry trends and persona pain points, enabling it to become a trusted resource of industrial engineers and plant managers.

Marketing 45

Marketing Engineering Resources Corporate 45

Sword and the Script

MAY 22, 2018

He’s one of those social media connections I’ve never met in person but have known for about a decade. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. If you’re into the technology marketing scene, chances are you do too – because he’s everywhere.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

FEBRUARY 14, 2017

Social media has tempered RSS but it is still an important way to make content available. However, search engines want to return the best results in response to search queries, which is why I find this a useful measure of quality. I prefer numerical measure for this metric rather than a percentage of overall visitors.

B2B 66

B2B Measurement Blogging Community 66

Sword and the Script

DECEMBER 15, 2020

Are you active on social media (at least the top one or two platforms where your audience spends time)? Many platforms are already leveraging machine learning in a meaningful way, and our own work with hyper-personalization and advanced recommendation engines (think Amazon suggesting similar products when you shop) has exploded.

Marketing 167

Marketing Employee Content Marketing Media Training 167