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Content Marketing is the New Conference and Trade Show During Quarantine [UML]

Sword and the Script

Not all marketers are reallocating budget the same way: “…tech marketers are more likely to invest in online events (both sponsored and hosted) and paid social media” while “non-tech marketers will spend more on content development and organic social media.

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5 Ways PR Beats Paid Advertising

ImPRessions - Crenshaw Communications

In many ways B2B PR is a more efficient engine of promotion. For example, a research study conducted by the PR team can be used and reused in many different formats, like white papers, blog posts, and earned media coverage. The life span and versatility of PR content allows it to do more work with less effort. PR offers credibility.

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GigaOm Crash? Houston, We Have a Bigger Problem

Flack's Revenge

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. Search engine guru Danny Sullivan wrote a great piece on Medium about the benefits of bootstrapping a tech media operation. GigaOm’s crash and burn this week really hit a nerve.

B2B 120
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The Often-Overlooked PR Gold Mine: Online Public Speaking

Rock the Status Quo

If you put a search engine to work with keywords that narrow the field, such as “find a speaker” or “be a speaker” plus your city, state and/or industry – an assortment of readily available speaker directories should pop up for you to sort through. Look for industry conferences, trade shows and associations.

Publicity 100
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The Rise and Rise of Online Video

The Proactive Report

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Social media – video is the content format of choice. Business is realizing just how powerful a tool video online can be. Why are videos more applicable to business? – Forbes.

Video 100
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6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. That average gets some help from the B2C side because specific numbers for B2B product come in at 10.3%

Survey 104
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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Wait, what is earned media? Unpaid search engine traffic.

Media 98