PRSay

NOVEMBER 11, 2024

Instead of: National Semiconductor’s Workbench Sensor Designer tool enables engineers to quickly move from concept to simulation to prototype in a few keystrokes. Write: Engineers who typically take weeks to design sensor systems can now complete their designs in minutes, thanks to a new, online design tool.

Report 152

Report Writing Engineering Study 152

Ishmael's Corner

JANUARY 25, 2020

The Art Of Storytelling In Business Communications And Public Relations. By Mark Pinsent, Managing Director, Hoffman Europe Public Relations and Search Engine Optimisation (SEO) haven’t always been the happiest of bedfellows let alone entertained thoughts about a long-term commitment. Techniques For Effective Business Communications.

SEO 176

SEO Engineering Storytelling Communications 176

5W PR

JANUARY 17, 2025

Prioritize Authentic Storytelling and Human Connection Travelers are increasingly seeking authentic experiences that connect them with the local culture and people. Instead, destinations must prioritize storytelling that evokes emotion and creates a sense of place. Generic brochures and stock photos are no longer enough.

Tourism 78

Tourism Travel Marketing Local 78

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

This is actually an opportunity to shift PR/editorial interactions to a platform engineered to facilitate those interactions. Tracking trends in media consumption means we’ll recognize where messages can contribute to the conversation organically and intuitively.

Trends 320

Trends Mobile Twitter Consumer 320

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. The Media Relies on Visual Storytelling. It’s quite surprising to see that PR professionals have not fully embraced visual storytelling.

How To 282

How To Storytelling B2C Measurement 282

5W PR

MARCH 10, 2025

Public relations plays a vital role in promoting STEM toys by connecting educational value with engaging storytelling. Parents and educators actively seek toys that combine learning with play, making STEM toys a growing segment of the toy market. According to the Toy Association, STEM/STEAM toy sales reached $2.1

Strategy 78

Strategy Education Video Storytelling 78

The Hoyt Organization

MARCH 8, 2024

The answer lies in the power of storytelling. Effective storytelling is about creating a compelling narrative that connects your brand with its audience on an emotional level. Create content that is optimized for search engines and shareable to expand your reach and increase engagement with your brand story.

Storytelling 91

Storytelling Branding Brand Consumer 91

PRSay

MAY 10, 2022

DON’T lead with the features: Doodley Doo is an innovative and fun way for your employees to upskill in data visualization and data storytelling. DO lead with the benefits: Help your employees boost their data visualization and storytelling skills with Doodley Doo. Here’s how it works in a Silver Anvil Award-winning campaign.

Case Study 193

Case Study Writing Training Engineering 193

5W PR

OCTOBER 18, 2024

Use storytelling techniques to make content more memorable. Optimize content for search engines (SEO) to improve visibility. Key Strategies for Integrating PR and Digital Marketing  One key strategy is content creation and distribution. Consider different formats, such as blog posts, articles, infographics, videos, and podcasts.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Ishmael's Corner

AUGUST 24, 2014

When it comes to organic search , Google and other search engines place a premium on backlinks. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. Bring meaning to the concept of storytelling in business communications, offering pragmatic advice/insights.

Leadership 164

Leadership Blogging Storytelling SEO 164

Prowly

FEBRUARY 26, 2025

From press releases, to earned, organic attention Yes, press releases serve a purpose like no other, but they do little in terms of creating the type of storytelling, collaborations, and initiatives that digital public relations can create. While AI helps automate tasks and speed up workflows, it can't replace the human touch.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Ishmael's Corner

APRIL 26, 2015

What storytelling techniques carry the narrative? Either that or Zhang Lei’s storytelling acuity scores in the Ira Glass quadrant. In breaking down the article, four storytelling techniques carry the narrative. The third storytelling technique, what I term the unexpected or weird twist, is woven throughout the narrative.

Storytelling 60

Storytelling Engineering Hotels Training 60

Onclusive

NOVEMBER 16, 2017

PR is responsible for digital storytelling, Earned Media and, increasingly, Owned Media. NEO (News Engine Optimization). Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. Calls-to-action attributed to Earned and Owned Media. Social Amplification of Earned and Owned Media. Power of Voice.

Media 186

Media Measurement Software Engineering 186

Ishmael's Corner

MARCH 24, 2015

Visual Storytelling from VentureBeat. I’ve had a good bit of success working him into our storytelling workshops. (h/t SEO and Storytelling — a Dynamic Duo. With Google squeezing the technical gamesmanship out of earned search, it’s all about the content in determining what shows up on the SERP (search engine results page).

Radio 60

Radio Storytelling SEO Media 60

Contently - Strategy

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. It’s also key for search engine optimization (SEO). Search engines favor authoritative content in finance-related queries.

Case Study 52

Case Study Study Storytelling Infographics 52

Ishmael's Corner

MAY 1, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post PR Insights from Reverse Engineering a New York Times Corporate Feature appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Engineering 60

Engineering Corporate Storytelling Communications 60

Ishmael's Corner

APRIL 10, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post Reverse-engineering the Crisis Communications During the San Jose Flood appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. I didn’t understand.

Crisis Communications 60

Crisis Communications Engineering Crisis Communications 60

Onclusive

MARCH 8, 2018

She quoted Columbia University’s Professor of Mechanical Engineering Hod Lipson: “Data is the fuel and the algorithm is the engine.” AI helps PR pros make sense of these massive quantities of data and surface the insights that matter. AI can help power our productivity in these more creative capacities.

Case Study 170

Case Study Engineering Measurement Big Data 170

Remote PR Jobs

MAY 30, 2024

Creative Skills Creativity is a key component to successful PR and Communications efforts, as you need to come up with original, innovative ideas for product launches, storytelling campaigns, and digital content. While nerves might sometimes get in the way, social skills are one of the easiest to improve upon!

Communications 214

Communications Creativity Writing Product Launch 214

Ishmael's Corner

NOVEMBER 25, 2014

What’s key is they emphasize the words with the design element taking a subservient role in the visual storytelling. In reverse-engineering the timeline, a few points rise to the surface that can be applied to business communications: Design : This is what I mean by requiring zero design expertise.

Storytelling 113

Storytelling Mobile Engineering Communications 113

PR Job Coach

NOVEMBER 3, 2010

Companies and recruiters are heading straight to Google, Bing, Blekko and other search engines to see what you are truly up to and how large is your web footprint. So employ the art of storytelling in your blog as a way to make it interesting and compelling. Is the resume a relic of the past. People love stories.

Engineering 178

Engineering LinkedIn Google Insurance 178

Ishmael's Corner

OCTOBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Techniques For Effective Business Communications. Instead, the root cause can lie in the interviewing process for sourcing the content.

Storytelling 73

Storytelling Interviews Writing Communications 73

Ishmael's Corner

JANUARY 13, 2016

The Art Of Storytelling In Business Communications And Public Relations. Journalists, particularly journalists at business and mainstream publications, show the way when it comes to applying storytelling techniques to business communications. The post Do the Best Business Storytellers on the Planet Have Shoes?

Storytelling 60

Storytelling Construction Engineering Study 60

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

Let’s face it – most of us in comms don’t also have, say, engineering or operations experience. In a way, this idea ties back to the old “Show, don’t tell” principle in storytelling. In our position, you don’t always know what you don’t know. And you want to be respectful of any expert’s time, so you need to come in prepared.

Interviews 296

Interviews How To Reddit Journalism 296

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. One of the most effective engines of executive visibility is the bylined article, which B2B PR experts routinely help craft. Bylined articles.

Case Study 231

Case Study Writing Pitching SEO 231

Ishmael's Corner

JUNE 30, 2015

The Art Of Storytelling In Business Communications And Public Relations. 6 Reverse Engineering the Storytelling in a New York Times Feature In short, PR […]. 6 Reverse Engineering the Storytelling in a New York Times Feature In short, PR […]. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Engineering Communications Publicity 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. The rise of data-driven marketing has been a difficult transition for some PRs because few of us are data engineers and the old guard is unlikely to be trained in analytics.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Storytelling is the engine of PR. A grasp of universal storytelling principles is at the core of most successful PR writing. The research supports and drives campaigns, but it doesn’t necessarily populate them.

Writing 147

Writing Storytelling Pitching Creativity 147

Flack's Revenge

DECEMBER 7, 2020

” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? If “communications” or “PR” are in your job description, you may wonder what to do with “secret sauce.” Secret Sauce Origin Story.

How To 194

How To Wikipedia Engineering Web 194

The Stalwart Blog

DECEMBER 5, 2016

The idea is beautiful digital advertising with an art director's eye, not an engineers. What digital storytellers do you think will crush it in 2017? Its custom ads are designed to be full-screen too, similar to a classic magazine ad only on a phone. Joshua, I am rooting for you! .

Storytelling 60

Storytelling Journalism Print Mobile 60

MaccaPR

JANUARY 13, 2025

visited a search engine because users are finding products and researching brands through social media sites rather than through Googles search bar. Authentic, human-focused storytelling is gaining ground as consumers tune out AI-generated messages that are generic or promotional. One survey suggested 94.6% In that same month, just 81.8%

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62

Cision

OCTOBER 8, 2015

Storytelling. When you employ thousands of people, the potential for storytelling that celebrates employee and customer success is huge. When you employ more than two million people around the world, the storytelling potential is like no other brand. Niche Content. How many social media accounts does your brand manage?

Social Media 120

Social Media Branding Brand Airlines 120

Flack's Revenge

APRIL 27, 2021

” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. Yet too many PR people don’t do this well.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Remote PR Jobs

MARCH 27, 2024

Seamless transitions between sections ensure a compelling storytelling experience. Optimize your content for search engines by incorporating relevant keywords and shareable elements. Provide a brief overview of the client and their market context before delving into the specifics of the project. Still Seeking Inspiration? Here's why.

Case Study 130

Case Study Study Writing How To 130

PR Job Coach

NOVEMBER 26, 2020

Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. with a major in electronics engineering from the Community College of Philadelphia. Everyone brings value to the table in different ways. Identify what makes you stand out and craft your resume appropriately.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

JANUARY 21, 2025

Further, George Lucas seemingly draws on real historical events in his storytelling. Its worth noting, that this is my second podcast as during the pandemic I produced a 30-episode series , with the help of a professional sound engineer, about transitioning from the military to business careers. of revenue @chrismoorman 2.

Google 156

Google Course Survey YouTube 156

PRSay

FEBRUARY 21, 2023

and Baltimore aims to “solve complex research, engineering and analytical problems that present critical challenges to our nation,” according to its website. Sponsored by the U.S. Navy and Department of Defense, the university-affiliated research center located between Washington, D.C. Writers need ‘a healthy dose of doubt.’

Storytelling 68

Storytelling Writing Journalism LinkedIn 68