ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft.

Interviews 296

Interviews How To Reddit Journalism 296

Ishmael's Corner

AUGUST 24, 2014

When it comes to organic search , Google and other search engines place a premium on backlinks. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. Bring meaning to the concept of storytelling in business communications, offering pragmatic advice/insights.

Leadership 164

Leadership Blogging Storytelling SEO 164

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. Each requires different writing styles, though all feature the elements of persuasion.

Writing 147

Writing Storytelling Pitching Creativity 147

Prowly

FEBRUARY 26, 2025

From press releases, to earned, organic attention Yes, press releases serve a purpose like no other, but they do little in terms of creating the type of storytelling, collaborations, and initiatives that digital public relations can create. While AI helps automate tasks and speed up workflows, it can't replace the human touch.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Further, George Lucas seemingly draws on real historical events in his storytelling. Weekly writing If you are reading this you know I produce a weekly blog post.

Google 157

Google Course Survey YouTube 157

Ishmael's Corner

OCTOBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Techniques For Effective Business Communications.

Storytelling 73

Storytelling Interviews Writing Communications 73

Prowly

DECEMBER 11, 2024

The engine scans articles, tweets, posts, and more and automatically suggests keywords that are similar or connected to the topic in any way to make the search more thorough. Heres the recipe: Pay close attention to storytelling patterns. The teams research flow got even more in-depth with AI keyword suggestions. Editorials?

Pitching 104

Pitching How To Media Tools 104

Flack's Revenge

APRIL 27, 2021

” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. Yet too many PR people don’t do this well.

Storytelling 177

Storytelling Pitching Interviews Agency 177

David PR Group

OCTOBER 9, 2014

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor. ” Gag me!

SEO 94

SEO Google Storytelling Writing 94

PRSay

FEBRUARY 21, 2023

The school imparted “a breadth of knowledge — how to write, how to ask questions, how to speak.” and Baltimore aims to “solve complex research, engineering and analytical problems that present critical challenges to our nation,” according to its website. Later, he was embedded with an infantry unit in Iraq. “If

Storytelling 68

Storytelling Writing Journalism LinkedIn 68

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” In the past we’ve seen technology advancements take hold — from the steam engine to social media — but not until after it is broadly adopted, and issues arise, did people advocate for safety and regulation. 21 at 1 p.m.

Enterprise 187

Enterprise Technology Tools Privacy 187

PRSay

MAY 8, 2024

We can reverse-engineer that and conclude that they’re reading the whole thing. “It Researchers at The Poynter Institute have learned that: 95% of page visitors look at the deck. That’s enormous in online viewing! They spend 5 to 10 seconds looking at it. It may be the only thing” they read on the page, researchers said.

Engineering 190

Engineering Web Groups Communications 190

Marketwired

FEBRUARY 23, 2016

Exceptional writing skills are a fundamental PR must — but let’s face it, it’s easy to get a little long-winded and heavy-handed at the keyboard. Enter Hemingway App: a simple way to ensure your writing is always crisp, clear and compelling. Hemingway App. Try it out. I promise you’ll be glad you did.

Tools 125

Tools Analytics Software B2C 125

Critical Mention

FEBRUARY 10, 2018

I don’t know of any other role where you get to interact with so many other departments, ranging from sales to engineering to the executive team. Storytelling is our game . Today, storytelling is a buzzword. If you enjoy collaborating with others, PR is a great field to get into. via GIPHY. via GIPHY. But, guess what?

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Prowly

FEBRUARY 13, 2025

This online reputation management tool may be particularly beneficial for companies that aim to enhance their media relations and boost their storytelling capabilities. MONITOR YOUR BRAND'S REPUTATION 24/7 To sum up Reputation isnt just managedits engineered. Your brand's reputation is based on understanding customer perceptions.

Software 104

Software Reputation Examples How To 104

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. In our industry, writing is one of those skills that can make or break career advancement. Attaching this multitasking mentality to improving your writing is important.

LinkedIn 100

LinkedIn Brand Branding SEO 100

ReimaginePR

SEPTEMBER 26, 2016

While content marketing often works independently of search engines and social media, that’s not to say their paths never cross. In fact, content marketing relies heavily on both search engines and social media for content promotion and exposure to new leads. So, what does this have to do with you? Have a Social Media Strategy.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Deirdre Breakenridge

NOVEMBER 16, 2016

The PRTech ecosystem only included a small swarm of companies when we first started AirPR, and now it spans more than 80 , including things like corporate newsroom publishing platforms (Pressvine), visual storytelling tools (Canva), and measurement and analytics tools (what we do). What is it?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Ishmael's Corner

MAY 19, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling. Mark LaPedus (executive editor at Semiconductor Engineering ).

Storytelling 60

Storytelling Interviews Software Industry 60

The Hoffman Agency

APRIL 8, 2025

He was a software engineer at Apple for over 40 years, and before security got stricter, I was lucky enough to spend lots of time on the Infinite Loop campus when it was Apples headquarters. I saw an uplifting, creative environment that blended writing with technology and strategy with storytelling.

Product Launch 36

Product Launch Software Technology Creativity 36

Bianchi Biz Blog

SEPTEMBER 11, 2023

I’m most proud of my writing that tells someone’s story or sheds light on an issue that isn’t commonly known. My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. What story or stories are you most proud of?

Meeting 105

Meeting Media Travel Journalism 105

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. These directly affect what search engines rank and show in results, so you need to know what you can control and influence. What : Writing formulaic content is a mundane pain. Who : Keith Moehring ( @keithmoehring ), VP of Strategic Growth, PR 20/20.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. From their Instagram contests, to their points program, to their beginnings promoting Birchbox from an email list , Birchbox is engineered to be buzzworthy. Something else was going on. Practical value.

Energy 120

Energy Viral Storytelling Community 120

Cision

APRIL 6, 2015

Search engines don’t listen to and deduce context from audio (at least not as of this writing). Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.” Ira Glass discusses preparation: 3.

Engineering 120

Engineering Tools Examples YouTube 120

PRSay

OCTOBER 31, 2019

Guess which ones journalists like to write? If you rep a company that sells engine oil, which is not all that exciting, instead of “5 reasons it’s important to change your oil,” think “Road trip disasters and how to avoid them.” Shareability: Some stories you read and think, “Hmm, that was interesting.” And that’s a big deal.

Pitching 140

Pitching Video Engineering Web 140

Presspage

MARCH 13, 2018

They're vital for search engine optimization, audience engagement and contributing owned content to social media. “Great content is still just as important as it was before, but good storytelling is paramount,” Friedman says. They also can provide additional reach when content managers see it slipping.

Facebook 113

Facebook Social Media Analytics Blogging 113

Stephen Waddington

DECEMBER 15, 2021

Search engines are the most trusted form of media (56%). It’s also an issue of writing style. In To Be Clear: A Style Guide for Business Writing author Philip Collins says business writing has become dreary, boring, and incomprehensible, with jargon, clichés, and nonsense. Facebook took down 1.3 Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

Critical Mention

OCTOBER 9, 2019

Not only will these steps support your social media branding efforts, but these inexpensive social strategies will help your organization rank higher on search engine results. Once you’ve established how to best communicate with each audience, start A/B testing different writing styles, images and video content in each post.

Social Media 75

Social Media Marketing Media Instagram 75

Rock the Status Quo

SEPTEMBER 23, 2015

MILLION TWITTER USERS and 23+ million timelines , largely thanks to the reach of my amazing guest, Danny Sullivan ( Search Engine Land ). This month, we hit our highest numbers ever, REACHING OVER 1.25 Source: Hashtracking. How insane is that!!!! It’s unbelievable. Flabbergasting. ( And clearly past time to find sponsors.

Twitter 100

Twitter Social Media Resources Google 100

Cision

JUNE 2, 2015

Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” Want more multimedia storytelling insights? Click here for our free “A Roadmap to Multimedia Storytelling” e-book now! “Everything a search engine does has a human role at its heart.

Content Marketing 120

Content Marketing Marketing SEO Education 120

Contently - Strategy

JULY 31, 2019

” To many, injecting a CTA into a piece of writing is to sully the art form. Most writers at media companies simply use the CMS as a place to paste in their writing. ” You technically interview people at your company and write Q&As. A CTA is what makes a piece into “sponcon,” or sponsored content.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Shift Communications

AUGUST 29, 2023

adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. By creating a corporate storytelling engine — fueled by a pipeline of momentum news, thought leadership, newsjacking and greater purpose stories — and validation tactics (i.e.,

Survey 60

Survey How To Storytelling Corporate 60

Buzzstream

MARCH 19, 2025

Keep your show engaging with storytelling, behind-the-scenes insights, and compelling narratives. It’s about search engine optimization and the role that that’s going to play in the future. And whether you should write more for the SEO. Could you write from this transcript?

Pitching 71

Pitching How To YouTube Tools 71

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence.

Blogging 52

Blogging Marketing Pinterest SEO 52

PR Conversations

APRIL 10, 2018

Recently, after a long hiatus during which my involvement with PR was largely on the evaluation and measurement side, I’ve come back to reading, thinking and writing about PR practice and theory. Her research, teaching and consultancy focus on issues related to CSR and PR, looking in particular at storytelling and measurement.

Training 80

Training Technology Measurement Engineering 80

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Ann Handley , author of Everybody Writes , heads up content at ‘Profs. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search?

Resources 53

Resources Marketing SEO Engineering 53

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. We worked with FEMA and the Army Corps of Engineers, as well as others. I’ve been writing it every workday, and I’m still doing it a year later.

Crisis 88

Crisis Employee Trade Shows Local 88