PR Fuel

MARCH 14, 2021

Not only will you pique the interest of journalists who may want to write a story on your business, but you’ll also be able to attract the attention of qualified leads. However, this doesn’t mean that press releases can’t be good for search engine optimization! What is Search Engine Optimization?

SEO 52

SEO Engineering Web Trade Shows 52

Sword and the Script

DECEMBER 30, 2017

Not long after that I started this blog and began writing. 7) How B2B Marketing Can Get More out of Trade Shows. This makes it really important to get the most out of these events – and there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows.

Blogging 71

Blogging B2B Content Marketing Trade Shows 71

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. We worked with FEMA and the Army Corps of Engineers, as well as others. I’ve been writing it every workday, and I’m still doing it a year later. Today, it’s a vaccination site.

Crisis 88

Crisis Employee Trade Shows Local 88

Sword and the Script

MAY 14, 2016

People drop their phone and turn to the search engine to look for a repair shop. A cloud technology vendor told me that trade shows were the number one source of leads for his company. But that’s not how this local business gets most of its leads, according to the owner George Roberts. What does Google want in exchange?

Marketing 60

Marketing B2B Local Customer Service 60

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. And vice versa, trade shows were not part of our mix at HubSpot, but a huge part of our strategy at Toast.

Marketing 74

Marketing SEO Trade Shows Technology 74

Beyond PR

MARCH 28, 2016

Don’t fall victim to headlines with 200+ characters, blocks of text that are difficult to scan because they lack formatting and visuals, jargon-filled writing that causes confusion, or stale messaging that doesn’t deliver relevant meaning to your audience. An upcoming trade show you’re excited about participating in?

Engineering 40

Engineering Trade Shows Infographics Twitter 40

MaccaPR

OCTOBER 7, 2014

If your YouTube video features former executives who have since left the company – or "cutting edge" insights from 2008 trade shows – take them behind the barn and put them out of their misery. Condition: Your YouTube Icon Is Buried. Symptoms: It’s impossible to find a YouTube link on your company''s website.

YouTube 61

YouTube Video SEO Trade Shows 61

PR 20/20

OCTOBER 5, 2017

Chris from Pentair, for example, found inbound marketing success in an industry where the average decision maker (industrial engineers) is 57 years old. This branded blog focuses on industry trends and persona pain points, enabling it to become a trusted resource of industrial engineers and plant managers.

Marketing 45

Marketing Engineering Resources Corporate 45