Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Tableau – Tableau probably would warrant consideration in the list (it is an enterprise data visualization tool), but it is probably cost prohibitive to use for basic data visualization purposes. Want to be even more data-savvy? Datawrapper.

Data 120

Data Tools Google Examples 120

ISEBOX

MARCH 18, 2016

Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. An Enterprise version is slated for release in early 2016. Cost: Basic version varies by enterprise size, with Standard ($179) and Advanced ($269) versions available on a per month, per user basis.

Publicity 70

Publicity Enterprise Analytics Tools 70

PR 20/20

FEBRUARY 7, 2023

For example, if a user’s pain points were understanding Google Analytics 4 and how to use it to measure website performance for their job, we’d recommend the following blog posts: What is Google Analytics 4 and How Does it Work? Infographics are also easy to save and share, making them more accessible for buyers to reference again and again.

Examples 52

Examples eBook Infographics Analytics 52

PRSay

NOVEMBER 18, 2016

Your mission from there will be to wow them with compelling messages, often enhanced by multimedia elements such as images, videos, infographics, etc. With advancements in technology, we are now able to more accurately measure the ROI of earned media. Identifying targets, and the right type of content, is only part of the battle.

Media 60

Media Leadership Enterprise Data 60

Sword and the Script

NOVEMBER 9, 2021

Agility is having an impact across the business: “Our Agility SaaS platform has allowed us to build a core capability in SaaS sales and marketing as well as SaaS enterprise software development and product management. These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”.

Software 95

Software Banking Technology Corporate 95

Contently - Strategy

JULY 31, 2019

To use a hub and spoke model in content marketing is to center all pieces of content around a single enterprise project. Your key performance indicators (KPIs) are a group of measurable values that demonstrate how swiftly a marketing department is working toward its business objectives. Hub and spoke. Thought leader.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100