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6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Does it excel in enterprise data security for the private sector or are government contracts the goal? Diversify vertically.

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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. We’ve found success in mini-conferences we call thought leadership panels. Aspirational or emotional? Convey a point of view. SaaS company Box Inc.’s

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Microsoft’s Bonnie McCracken on Navigating the AI Landscape

PRSay

Many AI-related headlines in the news have taken a more negative slant (inaccuracies, privacy concerns, etc.). The key is trusting the source and making sure you use enterprise grade solutions to protect your company’s IP. What are a few of the more positive aspects of AI for communicators to know?

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Rise in Ransomware Attacks Demands Extra Crisis Vigilance

PRSay

Payments to the organized criminal enterprises in Eastern Europe and elsewhere that claim responsibility for the lion’s share of incidents rose 300 percent last year, despite mounting pressure on companies from law enforcement and national security authorities not to meet the extortionists’ demands.

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New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector 

The Hoffman Agency

New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming. It will be a collaborative effort incorporating everyone from micro-, small and medium-sized enterprises (MSMEs) to upper-middle-class entrepreneurs.

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Sizeable challenges: ensuring your communications work at scale

Presspage

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

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Sizeable challenges: ensuring your communications work at scale

Presspage

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.