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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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Wyoming State Bar: Reputation & Legal Risks. The Marriage of the Court of Law and Court of Public Opinion

Reputation Us

Proper public perception before, during and after a lawsuit can directly impact the enterprise value of the client. After nearly two decades as a reporter, Eileen Korey, anchor and producer in print, radio and television journalism, Eileen spent two decades leading organizational communications in health care and academia.

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Wyoming State Bar: Reputation & Legal Risks. The Marriage of the Court of Law and Court of Public Opinion

Reputation Us

Proper public perception before, during and after a lawsuit can directly impact the enterprise value of the client. After nearly two decades as a reporter, Eileen Korey, anchor and producer in print, radio and television journalism, Eileen spent two decades leading organizational communications in health care and academia.

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Zignal Labs Integrates Critical Mention For Expanded Broadcast Media Coverage

Critical Mention

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. About Zignal Labs.

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#InnovateNow With RaeAnn Pickett: Dive Into Data

Cision

One of the most innovative clients I work with is Dog Tag Bakery, a social enterprise that consists of a holistic education program embedded in a fully functioning bakery operation for military veterans and their caregivers. The data from the ads help you decide exactly what your message should be and exactly how to get it across.

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Faces & Markets of PRGN: Hong Kong – Asia’s World City

Bianchi Biz Blog

As one of the world’s leading international financial centers, it boasts a prime geographical location, a gateway to Mainland China, and acts as a conduit for global enterprises looking to tap into the vast Asian markets. This includes print newspapers, digital news sites, television, and radio stations.

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The Earned Media Metrics That Really Matter

Beyond PR

These are questions that enterprise marketers and their communications agencies have been asking for generations. There are 500+ scripted television programs, millions of potential “news” sources and almost every song ever written can be conjured by asking a speaker/jukebox to play it. How many people saw our news?”

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