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As a woman-owned business, Buchanan Public Relations is proud to recognize and honor the trailblazing women who have paved the way for the next generation of industry leaders. From storytelling and media strategy to reputation management, women have long been at the forefront of the communications field.
Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.
I worked for my school newspaper, and when I joined the Marines I was a publicaffairs officer. As a publicaffairs officer, you’re working to make sure that people understand the implications of the decisions that they’re making. I did think about whether I would be a journalist or an editor. We ran a base newspaper.
This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with modern tech. Understanding local sentiments and being responsive to public concerns are key to effective crisis communication.
You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. No matter whether parts of the four-minute Hyundai spot might have been staged, it’s a stone cold masterpiece of video storytelling – the crisp editing and use of Johann Strauss’ “Voices of Spring” waltz, in particular, is exquisite.
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