Flack's Revenge
MARCH 12, 2019
I am often asked by clients how to build trade show buzz and booth traffic. The difficulties of rising above show noise were never more apparent than at MWC, the annual mobile industry confab, which I attended last month in Barcelona. The post How to Stand out at a Noisy Trade Show (MWC Field Guide) appeared first on.
Sword and the Script
APRIL 18, 2020
Further, it was a touchpoint in the sales cycle for roughly one-third of enterprise deals with an average selling price for a SaaS product with an ASP of $1.3 In its third year, a business blog I championed was responsible for 50% of the third-party coverage (itself a 26% y/y increase – not to mention backlinks) the organization received.
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ImPRessions - Crenshaw Communications
MAY 3, 2018
Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide.
Flack's Revenge
JUNE 2, 2015
It was great info, and relevant for companies seeking to improve their standing and results with analysts and enterprise IT decision-makers. Interestingly, Gartner also holds sway over SMBs – even though the firm chiefly covers tech used by large enterprises. Forrester is a distant second.
Sword and the Script
JANUARY 20, 2018
As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.
Flack's Revenge
MARCH 12, 2015
They had a unique talent for covering enterprise tech. ” I pressed him further, and he responded with the trade shows and industry associations. In essence, there are many other tech blogs where GigaOm came from, and many other places to get your tech news covered. I disagree. Financial services firms worship them.
Sword and the Script
NOVEMBER 30, 2021
The report is based on a poll of 261 participates who work working for medium-to-large enterprises around the globe. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. 28% “peers/colleagues,”.
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