Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Some of the exercises I wrote about for Hootsuite can also be applied and adapted today with some of the changes we have seen with some of the platforms.

Social Media 69

Social Media Media Resources Education 69

Beyond PR

MAY 3, 2017

That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world. Capitalism fettered by democracy demands that truths be told, even if they make us uncomfortable. This is good for business and good for our country.

Branding 55

Branding Brand Government Ethics 55

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. Ethical challenges arise as Saunders et al (2015) contend, from accessibility online of private as well as public information.

Interviews 51

Interviews Ethics Education LinkedIn 51

Doctor Spin

MAY 30, 2023

This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Today’s leaders can draw from Barnum’s playbook, albeit ethically, by using powerful narratives and effective public relations strategies to garner attention and influence their stakeholders. Tormala, Z. Tormala, Z.

Publicity 52

Publicity eBook Ethics Resources 52

Doctor Spin

DECEMBER 4, 2022

Journal of Personality and Social Psychology, … Continue reading How does the amplification hypothesis work? Even people who exercise abstract thinking, logic, reason, and the ability to recognize complex issues can resort to this thinking style when threatened. Journal of Personality and Social Psychology, 95 (4), 810–825.

How To 52

How To Handbook Resources Groups 52

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. Ethical challenges arise, as Saunders et al (2015) contend, from accessibility online of private as well as public information.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. Ethical challenges arise, as Saunders et al (2015) contend, from accessibility online of private as well as public information.

Interviews 40

Interviews Ethics Education LinkedIn 40

Waxing UnLyrical

MARCH 25, 2015

So as I sit here at my desk, day after day, journalizing content for brands to use across their digital storytelling channels, I can’t help but wonder about the legions of women in PR who came before me. Besides my own professional drive, desires and initiative, how did I “get here,” so to speak? ” she said, carefully.

Meeting 40

Meeting Publicity Trends Exercises 40

Deirdre Breakenridge

APRIL 29, 2019

The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. The Intersection of Bias, Ethics and PR Stunts in Media Relations. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate. Say whatever you want?

Survey 377

Survey Media Relations Media Ethics 377

Ethical Voices

JUNE 27, 2023

He discusses a number of important ethics issues including: How to deal with an ethical quandary: Career advancement or decency? What is the most difficult ethical challenge you ever confronted at work? I’ve done more than 150 ethics interviews, and this is the first time this example came up, and I love it.

Ethics 80

Ethics Corporate Leadership Groups 80

Beyond PR

MAY 3, 2018

Scott Simon of NPR reports, “Journalism is a dangerous trade in Russia. The truth is that journalism is a dangerous job, and reporters sometimes risk it all to bring the public stories that need to be told. The recent news segment “ Why Do Journalists Keep Falling? The actual figure is likely higher. ” He is right.

Branding 57

Branding Brand Government Ethics 57