PRSay

SEPTEMBER 8, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 142

Ethics Retail Instagram Twitter 142

PRSay

SEPTEMBER 4, 2019

On any given day, PR professionals from entry-level associates to senior executives face ethical dilemmas. How can PR professionals ensure ethical decision-making on a daily basis? We asked BEPS members what ethics means to them personally. Taking time to reflect and analyze the issue can help lead to sound ethical decisions.

Ethics 129

Ethics Case Study Twitter Reputation 129

PRSay

FEBRUARY 27, 2018

Keeping a secret can be a form of silence that is highly ethical. Two of the fundamental values of the PRSA Code of Ethics are fairness and loyalty. Emmanuel Tchividjian is the principal and owner of The Markus Gabriel Group , an ethics and communication consulting practice. Silence in some cases is a legal right.

Ethics 145

Ethics Training Reputation Groups 145

5W PR

JANUARY 20, 2025

These tools analyze multiple data points to create detailed audience profiles, helping PR professionals understand the specific interests and communication preferences of different groups. Ethical Considerations and Best Practices The use of AI in PR raises important ethical considerations that professionals must address.

Analytics 146

Analytics Strategy System Ethics 146

Ethical Voices

AUGUST 29, 2022

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. What is the most difficult ethical challenge you ever confronted at work?

Ethics 93

Ethics Groups Handbook Education 93

Stern + Associates

OCTOBER 26, 2023

knows the landscape of ethical risk inherent in organizations, particularly in AI programs. An entrepreneur and former philosophy professor, Blackman is captivated by the ethics of emerging technologies. Reid Blackman , Ph.D.,

Ethics 133

Ethics Privacy Technology Government 133

PRSay

SEPTEMBER 18, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 126

Ethics Reputation Employee Small Business 126

PRSay

SEPTEMBER 4, 2018

Each September, PRSA takes the opportunity to spotlight ethics, which must be a constant focus for the PR profession regardless of which month we’re in. Without rigorous study and application of ethical principles, trust is inevitably lost, and without trust the PR function and organizational life deteriorate into dysfunction or failure.

Ethics 123

Ethics Twitter Conference Journalism 123

Wadds Inc.

JANUARY 24, 2025

It relates to values, culture, behaviour, transparency and ethical conduct. An organisation's ability to withstand a crisis depends on how different stakeholder groups assess these two aspects of reputation. It is about being good at what you do," said Younger. Character, on the other hand, is about how an organisation presents itself.

Company 105

Company Ethics Reputation Leadership 105

Deirdre Breakenridge

SEPTEMBER 5, 2014

We’ll be discussing everything from networking, relationship building and ethical communication to channel participation, new tools and productive apps. Where can you learn more about ethical communications, especially in an age of public conversations? Twitter, Instagram, Facebook, Tumblr, WordPress – oh my! See” you then! .

Twitter 324

Twitter Community Ethics Resources 324

Deirdre Breakenridge

MARCH 13, 2020

Unfortunately, a lot of the communication shared in uncertain times ends up confusing and frustrating these groups even more. In uncertain times, FEEL (facing Fears, engaging with Empathy, Using Ethics and unleashing Love) can make a difference. As the Coronavirus spreads and new cases are reported in the U.S.

Communications 297

Communications Ethics Travel Employee 297

Sword and the Script

FEBRUARY 16, 2021

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent. click image for higher resolution).

Government 152

Government Survey Ethics Media 152

PRSay

SEPTEMBER 24, 2024

PRSA provides educational opportunities to explore ethics in public relations year-round. PRSA recognizes Ethics Month each September to bring increased attention to the communications profession’s core foundation. Visit this link for additional programming and ethics resources.

Ethics 95

Ethics Employee Survey Community 95

5W PR

JANUARY 12, 2025

This consumer-driven trend prioritizes products that are free from harmful chemicals, made with natural or organic ingredients, and produced sustainably and ethically. They should be produced sustainably and ethically, and this encompasses practices like reducing plastic waste, minimizing environmental impact, and fair labor practices.

Consumer 78

Consumer Chemicals Marketing Ethics 78

Deirdre Breakenridge

OCTOBER 5, 2016

What is the impact of the ethics behind the use of bots & bot proxy networks to spread messages? Be sure to also visit our LinkedIn Group to share your ideas. Do we care more about the optics of audience size or audience engagement & effectiveness? What’s the role of video and live feeds/broadcast?

Twitter 293

Twitter Community Ethics Radio 293

Stern + Associates

JANUARY 17, 2025

If youre interested in learning more about responsibly utilizing these AI tools that can make decisions and act on their own without human intervention, weve put together a primer from the globally renowned AI experts represented by Stern Strategy Group. appeared first on Stern Strategy Group.

Meeting 110

Meeting Technology Groups Ethics 110

Burrelles Fresh Ideas

JANUARY 30, 2024

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. Ethics and AI Generative artificial intelligence (Gen AI), specifically AI-generated content, is having an ethical (and legal) moment.

Ethics 97

Ethics Crisis Transportation Airlines 97

Deirdre Breakenridge

DECEMBER 5, 2017

Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. Her research interests include public relations management and ethics. Some of these relationships may result in mentors or allies that you can count on when needed. Reference: Redmond, J., and Trager, R.

Internal 208

Internal International Ethics Journalism 208

Deirdre Breakenridge

APRIL 5, 2019

Modern communicators have a responsibility to use communication as a way to build bridges between people and groups; sharing communication to help, uplift and ignite passion and positive momentum. It’s a do “good” and do “no harm” approach. Now, it’s time to reign in the communication for some self-reflection.

Infographics 266

Infographics Communications Leadership Social Media 266

5W PR

DECEMBER 21, 2024

Transparency about ingredients, manufacturing processes, and ethical sourcing practices further strengthens trust and loyalty. Building Community Initiatives Online communities, such as dedicated forums or social media groups, provide a space for customers to connect, share experiences, and offer support.

Community 78

Community Marketing Ethics Consumer 78

PRSay

JULY 23, 2024

For further reading on this topic: PRSA released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners” last fall. The report, authored by PRSA’s Board of Ethics and Professional Standards (BEPS), results from extensive research, expert input and peer review. Hall, APR, J.D.,

Policies 176

Policies Ethics Privacy Training 176

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? In a particularly distasteful move, the agency promoted questionable research that linked billionaire George Soros with anti-Facebook groups. So, was Definers ethical? But even for someone not concerned about ethics, a smear campaign is a stupid strategy.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

5W PR

DECEMBER 6, 2024

Brands must carefully consider their target audience and ensure that their advertising efforts align with ethical and legal guidelines. Seek feedback from consumers, community groups, and other stakeholders to ensure that the campaigns are socially responsible.

Advertising 78

Advertising Advertising Ethics Local 78

Deirdre Breakenridge

FEBRUARY 5, 2019

When you FEEL you’re digging deeper to discover Fears, Empathy, Ethics and Love for the mission. Millennials, for example, face the pressure to be “perfect” and we’re also seeing a spike in depression, anxiety and suicide rates amongst this group.

Communications 208

Communications Ethics Groups Video 208

Ethical Voices

SEPTEMBER 9, 2024

Joining me on this week’s episode is Erin Kennedy , the ethics committee chair for the PRSA Central California Chapter. Ethics and earning public trust is critical for both of those industries. So, ethics is a big deal, I would say. What is the most difficult ethical challenge you ever confronted?

Ethics 96

Ethics Privacy Healthcare Industry 96

Ethical Voices

NOVEMBER 20, 2023

She discusses a number of important ethics issues, including: How do we ethically ask questions in research? What to absolutely never, ever do when conducting research for a PR campaign Ethical challenges with AI in PR Why don’t you tell me about yourself and your career? PRSA had a poster, “Act Ethically and Carry On”.

Ethics 94

Ethics How To Survey Interviews 94

PRSay

SEPTEMBER 19, 2023

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In May 2023, the U.S.

Communications 178

Communications Ethics Public Affairs Social Media 178

Ethical Voices

FEBRUARY 2, 2023

This week the communications ethics issues spanned a wide variety of topics from non-competes, to stupid PR people, to ethics developments with AI and the 16 th Anniversary of one of the dumbest guerilla marketing stunts of all time. Are non-competes ethical? This was the big news last week, but I am just getting to it now.

Ethics 77

Ethics Marketing Film Web 77

Ethical Voices

OCTOBER 28, 2024

I first met Tatevik when I was looking to expand the ethics cases outside of the US. Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing?

Ethics 53

Ethics How To Crisis Internal 53

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary.

Industry 217

Industry Reputation Groups Internal 217

5W PR

FEBRUARY 3, 2025

PR professionals now operate in an environment where public opinion shifts rapidly, and social movements can mobilize massive audiences against brands perceived to have crossed ethical lines. Stakeholder Mapping : Identify and prioritize key stakeholder groups, understanding their specific concerns and communication preferences.

Reputation 78

Reputation Brand Branding Crisis 78

Ethical Voices

JULY 25, 2022

She discusses a number of important ethical issues, including: Why we need to trust but verify. Ethics and predatory lending. I started my career at Rubenstein Associates, had a really solid and ethics filled foundation from them. There are days where ethical challenges are around every turn. Ethics is actions, not words.

Ethics 83

Ethics Training Real Estate Agency 83

PRSay

NOVEMBER 10, 2023

Epley, APR, Fellow PRSA, a decorated PRSA leader who was a friend and mentor to many members and champion for the ethical practice of public relations, died suddenly in his South Carolina home on Nov. Epley helped establish professional, ethical public relations in Russia shortly after the collapse of the former Soviet Union.

Ethics 166

Ethics Public Affairs Travel Nonprofit 166

Deirdre Breakenridge

NOVEMBER 8, 2021

Does the brand align with my ethics and values? Does the culture of the organization match my company culture and what I look for in a group of professionals? When you’re making a decision to align your brand (and reputation), here are four simple questions you can ask and answer: .

Reputation 195

Reputation Brand Branding Ethics 195

PRSay

JUNE 9, 2021

Publicis Health, part of Publicis Groupe S.A., A commitment to ethics. For communicators, the suit reinforces the need to commit to ethical responsibilities. The answer to whether Publicis Groupe is civilly liable for their marketing activities is probably ‘no.’”. Custin said. The answer, in my opinion, is ‘yes’.

Crisis 166

Crisis Ethics Publicity Marketing 166

Cision

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Capitalism fettered by democracy demands that truths be told, even if they make us uncomfortable.

Brand 253

Brand Branding Government Ethics 253

Ethical Voices

JANUARY 23, 2023

Joining me on this week’s episode is Linda Welter , the CEO of Caliber Group , a brand marketing, public relations, and digital firm. She discusses a number of important ethics topics, including: Where do you draw the competitive line? What is our first responsibility in ethical situations? We’re based in Arizona.

Ethics 79

Ethics Publicity Education Reputation 79