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September is PRSA Ethics Month and #PRStudChat will be holding an ethics discussion on Tuesday, September 13th at 8:30 p.m. Our community of PR students, educators and pros will join together for a dynamic Twitter chat on “Ethics – The Heart of Leadership.” Hope to “see” you on the 13th!
Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.
Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021.
Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. Her research interests include public relations management and ethics. Some of these relationships may result in mentors or allies that you can count on when needed. Reference: Redmond, J., and Trager, R.
A cross industry group of international PR associations has developed a common set of principles for ethical practice. The International Communications Consultancy Organisation (ICCO) proposed a list of ten ethical principles for the PR industry at its annual meeting on Helskini in October.
Each September, PRSA takes the opportunity to spotlight ethics, which must be a constant focus for the PR profession regardless of which month we’re in. Without rigorous study and application of ethical principles, trust is inevitably lost, and without trust the PR function and organizational life deteriorate into dysfunction or failure.
Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent. click image for higher resolution).
A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. If you already have a rigid gameplan for a student intern, be prepared to trash it. Your intern may be a beer geek, an art maven, or a whiz at editing smartphone videos.
This consumer-driven trend prioritizes products that are free from harmful chemicals, made with natural or organic ingredients, and produced sustainably and ethically. They should be produced sustainably and ethically, and this encompasses practices like reducing plastic waste, minimizing environmental impact, and fair labor practices.
Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary. But that’s not what happened.
Brands must carefully consider their target audience and ensure that their advertising efforts align with ethical and legal guidelines. This might involve internal reviews, external audits, or the use of compliance software. Educate the marketing team about alcohol advertising regulations and ethical considerations.
Joining me this week’s episode is Tatevik Simonyan , the co-founder and director of communications and international relations at SPRING PR company in Armenia. I first met Tatevik when I was looking to expand the ethics cases outside of the US. What is the most difficult ethical challenge you’ve confronted in your career?
This is crucial for understanding what topics are important to your many stakeholder groups. When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. But with social listening you can get a true, real-time view of brand perception.
In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18. And on January 20, a Delta Air Lines Boeing 757 plane lost a nose wheel as it was taxiing for take-off from Hartsfield-Jackson Atlanta International Airport. It’s ethically the right thing to do.
Publicis Health, part of Publicis Groupe S.A., The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. A commitment to ethics.
Joining me on this week’s episode is Erin Kennedy , the ethics committee chair for the PRSA Central California Chapter. I also have led the internal communications team and launched a public affairs newsletter and advertorial for a large hospital system in California. So, ethics is a big deal, I would say.
She discusses a number of important ethical issues, including: Why we need to trust but verify. Ethics and predatory lending. I started my career at Rubenstein Associates, had a really solid and ethics filled foundation from them. There are days where ethical challenges are around every turn. Ethics is actions, not words.
Florida International University is a proud sponsor of PRSA. Whether a disaster impacts your company or an organizational issue disrupts your workplace’s ability to function as it should, well-mapped-out communication strategies should be structured to embrace the nuances of internal and external audiences. Engage in active listening.
To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said. Embrace DE&I.
A CEO’s personal brand encompasses their values, vision, personality, and reputation and it can affect the image of their company from a PR perspective in a number of ways: Building trust and credibility A CEO who’s perceived as competent and ethical can enhance the credibility of their company.
It comes from Coleman’s 20 years of experience in emergency services communication and as a member of boards of specialist advisory groups such as the UK’s Emergency Planning Society Communication Professional Working Group. She is a Fellow of both the CIPR and PRCA. Claire is both a Chartered PR and a Chartered Marketer.
We convened a group of experts from academia, industry, think tanks and professional associations to explore this emerging area of organisational risk. This includes spending time navigating data ethics, which involves assessing and identifying potential ethical issues associated with data and digital tech.
I had completed an earlier study with Dr. Mia Moody-Ramirez on social media management using focus groups and a convenience sample. “A new role that emerged in this study was that of an internal social media manager, which involves managing internal social media channels used to communicate with employees. ” A.
War, fear, international isolation, and nationalism shaped an entire generation of people that now hold the majority of power and leadership in the western world — the Baby Boomers. This diversity of age provides me with a rather interesting opportunity to gain observational insight on the values, fears, and habits of each group.
A body of knowledge, ethics and certification are the three foundations of a profession. Participants responded to questionnaires with the results aggregated and shared with the groups for up to four rounds. To facilitate relationships and build trust with internal and external stakeholders and communities. Continuous learning.
They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing. Factionalism has gone international: “yellow vests” vs. elites, nationalists vs. globalists, and immigrants vs. nativists, their controversies fueled by internet trolls and a relentlessly hyper-partisan media.
As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. At Wadds Inc.
But for ordinary organizations, trivial leaks of internal conversations or information can be problematic. That’s where internal communications and a culture of openness come into play. Continuous communication of the daily decisions that represent an ethical culture is one of the best ways to self-police.
She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.
Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. It became a trusted part of the senior team within organisations helping manage internal and external stakeholders. The public relations function had a good COVID-19 pandemic. Most studies survey practitioners.
In those cases, do we swallow our discomfort and remain professional above all else, or do we join the employees who are rising up as internal activists? Companies saw the power of these activist groups and began hiring specialists who could use the same tools and strategies to protect corporate interests.
When it was called out for crossing ethical lines by using false propaganda and fake grassroots in 2011, Bell Pottinger blasted critics but apparently never saw fit to police its methods. The leakers clearly crossed ethical lines themselves, but the agency’s controversial practices may have invited their actions.
Welcome to Ethical Voices, a weekly podcast where real pros share real stories about real ethical issues. Thinking about your career and your work, what is the most difficult ethical challenge you have ever faced? I confront ethical challenges all the time. That’s on the less intense side of ethical issues.
Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. What is the most difficult ethical challenge you ever confronted at work? Ethical challenges evolve with the times. We discussed this internally. We came together and we put together a group of subject matter experts.
Saunders is founder and CEO of The Saunders PR Group, a full-service agency in Columbus, Ohio. She serves as Ethics Officer of PRSA’s Central Ohio Chapter and is a co-founder of PRSA’s Diversity & Inclusion Committee. Know your audience. Saunders underscored the importance of understanding our audiences.
Reid Blackman: Mitigating the Potential Danger of Chatbots – Before It’s Too Late Conversational artificial intelligence systems, or “chatbots,” like ChatGPT have truly amazing capacities but, according to renowned AI ethicist and author of “Ethical Machines” (2022) Reid Blackman , they also carry pressing risks.
Through my studying I came to realize that the APR credential was not so much about memorizing facts, but internalizing the APR philosophy. This included appreciating the role of research, understanding the four-step RPIE process, and recognizing and applying ethical standards for PR practitioners. It has surely been worth it.
The group was set up to help practitioners get to grips with the impact of AI on PR practice and public discourse. Later this month the panel will publish Skills Guides by Ben Verinder on data, bias and ethics. We're also working on internal communications; tools and workflow; and media algorithms. We’re all learning as we go.
The Bulgarian Association of PR Agencies (BAPRA) has just established an Ethics Commission (EC) to unite the communication community and monitor ethical and professional communications. Maxim Behar, PR expert and CEO of M3 Communications Group, Inc. , At BAPRA's annual awards, his company M3 Communications Group, Inc.
The group has tackled three projects this year: a crowdsourced tool databased, a review of the impact of AI on skills; and a literature review. Benchmarking PR skills versus tools Jean Valin led a group of researchers that explored the impact of tools in on a competency framework for public relations defined by the Global Alliance.
We have accomplished a great deal in these fast-paced months, especially in our advocacy efforts to elevate our Code of Ethics. A highlight of the year was serving as host at the PRSA 2017 International Conference in Boston. All of this was done with great diligence and thought for the good of all our members.
In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. Fundamentally, public relations is about managing relationships, grounded in an ethical process of self-correction and two-way communication.
Yet, it operates under a veil of secrecy, burdened by concerns about weaponization, ethical considerations, and a lack of transparency. Autonomous drones, advanced cyber defense systems, and next-generation weaponry spark anxieties about potential misuse, ethical implications of their application, and a lack of clarity on their operation.
Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?
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