Burrelles Fresh Ideas

JANUARY 30, 2024

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. Ethics and AI Generative artificial intelligence (Gen AI), specifically AI-generated content, is having an ethical (and legal) moment.

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Ethics Crisis Transportation Airlines 97

PRSay

NOVEMBER 10, 2023

Epley, APR, Fellow PRSA, a decorated PRSA leader who was a friend and mentor to many members and champion for the ethical practice of public relations, died suddenly in his South Carolina home on Nov. Epley helped establish professional, ethical public relations in Russia shortly after the collapse of the former Soviet Union.

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Ethics Public Affairs Travel Nonprofit 167

Ethical Voices

NOVEMBER 20, 2023

Joining me on this week’s episode is Marcia DiStaso , Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. (Go She discusses a number of important ethics issues, including: How do we ethically ask questions in research? Go Gators! –

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Ethics How To Survey Interviews 94

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. During the five-week course, several co-presenters will join them.

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Communications Sports Journalism Fashion 193

Cision

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Capitalism fettered by democracy demands that truths be told, even if they make us uncomfortable.

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Branding Brand Government Ethics 253

Ethical Voices

SEPTEMBER 9, 2024

Joining me on this week’s episode is Erin Kennedy , the ethics committee chair for the PRSA Central California Chapter. Ethics and earning public trust is critical for both of those industries. So, ethics is a big deal, I would say. What is the most difficult ethical challenge you ever confronted?

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Ethics Privacy Healthcare Industry 96

PRSay

MAY 24, 2021

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. For PR professionals, being able to work with trustworthy, engaged and ethical journalists to tell our clients’ stories is crucial. Opportunities for independent journalism.

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Nonprofit Local Journalism Newspapers 176

Ethical Voices

OCTOBER 28, 2024

I first met Tatevik when I was looking to expand the ethics cases outside of the US. Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing?

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Ethics How To Crisis International 53

Stephen Waddington

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. Code of ethics or rules of professional conduct. To provide contextual intelligence.

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Publicity Ethics Training Education 167

Ethical Voices

MARCH 10, 2025

Welcome to Ethical Voices, a weekly podcast where real pros share real stories about real ethical issues. Thinking about your career and your work, what is the most difficult ethical challenge you have ever faced? I confront ethical challenges all the time. That’s on the less intense side of ethical issues.

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Ethics How To Newspapers Agency 46

PRSay

JANUARY 3, 2018

Artificial intelligence also has the potential to revolutionize journalism. Most expect these groups to still allow their participating PR firms to function somewhat independently, as long as profits continue to rise, if only minimally. Whether the effect is positive or negative, AI will likely impact PR and communications.

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PRSay

OCTOBER 17, 2019

A former journalist and editor, he worked for numerous newspapers and a wire service, earning numerous accolades and journalism awards. Together with Kristie Byrum, he co-founded the Byrum Innovation Group in Greenville, S.C., In lieu of flowers, donations can be made to the Reed Byrum Memorial Fund, c/o Brubaker Group LLC, 23 N.

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Ethics Financial Local Newspapers 104

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. I had completed an earlier study with Dr. Mia Moody-Ramirez on social media management using focus groups and a convenience sample. ” A. – Marlene Neill. Professor Nicole Lee.

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Publicity Policies Social Media Study 150

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Serious problems at one-time technology highflier Theranos were exposed by a series of investigative reports by John Carreyou of The Wall Street Journal. Well, do tell your employees what your company values are, and make sure every new hire understands your business code of ethics, but don’t stop there.

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Reputation How To Employee Financial 159

PRSay

OCTOBER 7, 2019

Because public relations serves so many different industries, it can seem overwhelming finding a group of like-minded folks to learn from and network with in the profession. Practitioners do focus groups to develop messaging, A/B testing to understand how to best engage online audiences and robust media assessment to track issues over time.

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Public Affairs Publicity Course Ethics 139

Ethical Voices

APRIL 2, 2025

Like many of my friends in the public relations industry, I graduated with a degree in journalism and worked as a journalist for a short time before pivoting over to PR. What is the most difficult ethical challenge you ever confronted at work? Ethical companies, when they make them, they own it, and they fix it.

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Ethics How To Employee Agency 40

PRSay

JULY 6, 2017

I am a professor of public relations, and my job requires me to publish in peer-reviewed journals, teach undergraduate and graduate courses, and serve on university and convention committees. My study group and my online class both used mock questions that we created as well as case studies. In short, I am, like most people, very busy.

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Study Ethics Case Study Construction 128

Stephen Waddington

FEBRUARY 22, 2021

British American Tobacco’s use of influencers and emerging forms of media raises ethical issues for the marketing and public relations professions. A Bureau of Investigative Journalism report has criticised British American Tobacco (BAT) for targeting its products at young people, often in developing markets using emerging forms of media.

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Ethics Sports Enterprise Journalism 87

PRSay

DECEMBER 27, 2017

We have accomplished a great deal in these fast-paced months, especially in our advocacy efforts to elevate our Code of Ethics. In return, I hope that I was able to serve you well with a vision and leadership that built upon a foundation that will further the organization for many years to come.

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Leadership Government Conference Energy 133

Sword and the Script

MAY 26, 2020

While more respondents (38%) said “no” brands should not take a stand – and that represents the single largest grouping of answers – it’s not a majority. Media bias and PR ethics. In fact, respondents are split almost evenly in three-ways with 29% saying “yes” they, should and 33% saying they are “unsure.” always or “never”).

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Survey Measurement Public Affairs Storytelling 143

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

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Ethics Leadership Training Study 52

PRSay

AUGUST 19, 2024

Left unchecked, it can lead to what The Wall Street Journal said is the underutilization of new graduates. It also offers the opportunity to join specialized groups that can speed up the integration of new employees. Assuming your mentor has a strong ethical compass, that person can help you avoid a bad mistake in judgment.

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How To Employee Enterprise LinkedIn 135

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. With tremendous purchasing power, they are highly sought as a group when it comes to attracting and keeping their social media attention.

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Social Media Media Interviews Instagram 177

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. Non-profits are businesses, and as such, need to operate with ethical business practices and proper reporting structures.

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Local Corporate Groups Ethics 120

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Justine Perez , social media specialist – U.S.

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Social Media Agriculture Marketing Media 128

5W PR

JULY 25, 2024

However, many advancements remain shrouded in the dense language of scientific journals, inaccessible to the public they aim to serve. That way, the information doesn’t remain confined within the pages of a scientific journal, staying unseen by the patients. Ethical considerations are paramount in healthcare PR.

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Healthcare Ethics Journalism System 78

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. Advertising is a distant third. The results?

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Survey Industry Leadership Study 113

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I As PR pros, we deal with ethics on a daily basis, we’re thinking about what we should and shouldn’t say, or how we could frame an idea.

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Meeting Journalism Interviews Employee 102

Stern + Associates

MARCH 15, 2023

From Morgan Stanley and Alphabet, Ping Am, Shell and Airbus, Davenport, co-author of the Wall Street Journal bestseller “ All-in On AI: How Smart Companies Win Big with Artificial Intelligence ” (2023), details the leadership, strategy, and cultural traits that make these companies highly successful with AI. Reid Blackman, Ph.D.

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Technology Ethics Creativity Tools 118

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum.

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Software Pitching Ethics Technology 145

Polaris

MARCH 6, 2015

After graduating from Columbia University’s Graduate School of Journalism, he wrote for Fast Company and Wired. He joined tech-themed networking groups, meeting founders and inventors of world-changing companies. Snow recommends looking for ethical short cuts to kick-start your career or your business.

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Airlines Viral Sports Ethics 100

Maxim Behar

JANUARY 24, 2022

a little luck are the ingredients of the recipe, M3 Communications Group, Inc. However, the CEO & Founder of M3 Communications Group, Inc., Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. was established in 1994.

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Ethics Creativity Leadership Crisis Management 52

Waxing UnLyrical

NOVEMBER 9, 2016

The need for truth and transparency within public relations was born out of necessity after the communication industry had developed a black-eye by turning a blind eye to ethics. This article from 1963 by Sylvia Porter , in the Meriden Journal , carries the subheading “Policing Public Relations.”

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Storytelling Measurement Ethics Web 95

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. I never imagined I would be Twitter verified!

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Interviews Ethics Government Internal 105

Bianchi Biz Blog

OCTOBER 9, 2023

How long have you been in journalism and how did you get started? I decided to pursue a career in journalism toward the end of my freshman year at Miami University in Oxford, Ohio. That responsibility is always top of mind when I evaluate the news value of potential stories. I was raised on a small family farm in northwest Ohio.

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Transportation Meeting Newspapers Media 100

Deirdre Breakenridge

JUNE 4, 2018

On PR Expanded, guest contributor Helio Fred Garcia , President of Logos Consulting Group, discusses Leadership: Humility as Antidote to Arrogance. Arrogance is the downfall of man and humility goes hand in hand with empathy. Humility and empathy are the antidote for arrogant leadership.

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Leadership Crisis Journalism Meeting 150

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Jay Olstad, senior video producer & script writer, United Health Group. They were wonderful!

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Media Journalism Report Video 112