Cision

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Journalists want high quality content from brands so they can write better news stories.

Branding 253

Branding Brand Government Ethics 253

Ethical Voices

FEBRUARY 2, 2023

This week the communications ethics issues spanned a wide variety of topics from non-competes, to stupid PR people, to ethics developments with AI and the 16 th Anniversary of one of the dumbest guerilla marketing stunts of all time. Are non-competes ethical? This was the big news last week, but I am just getting to it now.

Ethics 75

Ethics Marketing Film Web 75

Sword and the Script

DECEMBER 26, 2023

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. Write a 2-4 sentence prediction for marketing and PR in 2024.]

Writing 189

Writing Communications Marketing B2B 189

Flack's Revenge

AUGUST 6, 2019

This month, the environmental advocacy group Mighty Earth released a report titled “Cargill: The Worst Company in the World.”. The corporate entity is obligated to care only about itself and to define what is good as what makes it more money,” he writes in the essay. 50 Shades of Woke. And if they didn’t, shouldn’t they have?

Corporate 198

Corporate Branding Brand Agriculture 198

Ethical Voices

JULY 25, 2022

She discusses a number of important ethical issues, including: Why we need to trust but verify. Ethics and predatory lending. And it turns out a love of reading, keeping up with current events and news, and someone who enjoys writing in long form and telling stories are the kind of things a PR pro is made of. It’s true.

Ethics 82

Ethics Training Real Estate Agency 82

Solo PR Pro

SEPTEMBER 25, 2014

Anyone in public relations for any length of time will certainly encounter his or her share of ethical dilemmas. While the best way to deal with these challenges can be debated, there is no doubt having ethical standards for your PR work is important for your long-term career (and reflects on the industry as a whole, as well).

Ethics 70

Ethics Publicity eBook Policies 70

Ethical Voices

JANUARY 23, 2023

Joining me on this week’s episode is Linda Welter , the CEO of Caliber Group , a brand marketing, public relations, and digital firm. She discusses a number of important ethics topics, including: Where do you draw the competitive line? What is our first responsibility in ethical situations? We’re based in Arizona.

Ethics 77

Ethics Publicity Education Reputation 77

PR Job Coach

FEBRUARY 24, 2012

So here goes: Start a group. Many of the popular social infrastructure platforms have tools to allow you to establish groups so you can gather like minds together in pursuit of common goals, ideas, strategies, friends or virtually anything your intelligent mind can dream up. The benefits can be many. Work your brain.

How To 141

How To Web Groups LinkedIn 141

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

While] only 6% of pros at brands think that’s the right move,” this calls to mind larger conversations around transparency and ethics. Some say there’s an ethical reason to avoid AI,” the report says, and “others cite security concerns.” But the top reason was “other,” with responses covering a wide range of reasons.

Report 182

Report Policies Survey Ethics 182

PRSay

JULY 23, 2024

For further reading on this topic: PRSA released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners” last fall. The report, authored by PRSA’s Board of Ethics and Professional Standards (BEPS), results from extensive research, expert input and peer review.

Policies 109

Policies Ethics Privacy Training 109

Ethical Voices

SEPTEMBER 19, 2022

For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. That’s obviously not ethical. The state of misinformation in Cambodia.

Ethics 84

Ethics Radio Sports Facebook 84

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely. During the five-week course, several co-presenters will join them.

Communications 193

Communications Sports Journalism Fashion 193

PRSay

JANUARY 8, 2019

Find the people or groups your organization is helping and give them voices. Keep it ethical. To foster and strengthen these relationships, always do your work ethically. Odds are, they will return the favor and call you when they need to quote someone at your organization or write a story about the important work it’s doing.

Storytelling 163

Storytelling Media Nonprofit Government 163

Stephen Waddington

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. Participants responded to questionnaires with the results aggregated and shared with the groups for up to four rounds. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations.

Publicity 167

Publicity Ethics Training Education 167

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

Ethics 59

Ethics How To Course Interviews 59

Sword and the Script

AUGUST 11, 2020

19-20) Media Bias Comments Grouped by Answer Many questions on this survey included an optional comment field with a simple follow up question that asked “Why?” As I learned writing my dissertation, the stance of objectivity can itself be considered a point of view.” Writing is all about a point of view. Blame social media.

Survey 154

Survey Data Media Ethics 154

Stephen Waddington

MAY 24, 2022

Arun Sudhaman writing in PRovoke urged public relations practitioners not to forget the lessons of the past two years. Practitioners and theorists both jump to the defence of public relations from a purist perspective recognising only a positive and ethical application of practice as public relations. Most studies survey practitioners.

Publicity 149

Publicity Reputation Study Crisis 149

5W PR

JUNE 12, 2020

Other times, it means organizing and conducting surveys, focus groups and/or community meetings. This means excellence in writing as well as speaking before a variety of groups. An effective PR person is also a good researcher. Sometimes the data is already there and just needs to be gathered and analyzed.

Ethics 128

Ethics Government Data Groups 128

PRSay

JANUARY 3, 2018

Writing and presentation development will still be strongly emphasized, but successful PR practitioners of the future must also be adept at business, content creation, environmental scanning, managing people, ethics, purpose-driven corporate social responsibility, stakeholder engagement and interpreting data and analytics.

Publicity 167

Publicity Social Media Television Measurement 167

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. With tremendous purchasing power, they are highly sought as a group when it comes to attracting and keeping their social media attention.

Social Media 177

Social Media Media Interviews Instagram 177

PRSay

SEPTEMBER 11, 2023

The second thing that differs is the focus on ethics and responsibility so early in the development and adoption of generative AI. With AI, there are groups across industry, academia and government focused on this.

Enterprise 187

Enterprise Tools Technology Privacy 187

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. We want more people, more groups we can connect with. We talk about creating constituencies.

Communications 121

Communications Case Study Training Reputation 121

PRSay

DECEMBER 27, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. And they valued students who had completed internships.

Report 78

Report Ethics Education Survey 78

Ethical Voices

SEPTEMBER 18, 2023

She discusses a number of important ethics issues, including: The ethical implications of blurred lines Influencer ethics and disclosure Ethics and AI Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted? Now it’s all regulated.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. Wishful thinking? I hope not.

Trends 135

Trends Marketing Pinterest Social Media 135

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

When one summer’s team of interns banded together and came to ask if they could write a new business plan for a potential account, we didn’t hesitate. The group didn’t miss a beat on any of their existing assignments. ” Test those waters again and again and watch the work and work ethic improve.

Internal 120

Internal International Exercises Ethics 120

Cision

JUNE 29, 2015

Balakrishnan writes that the key to this technique is to be genuine, to maintain a safe environment, and to use open-ended questions. Barker writes that the most important aspect of demonstrating compassion is “doing.” “It is the unspoken ethic of all magicians to not reveal their secrets.”

Study 120

Study Writing Facebook Groups 120

Karen Freberg

JANUARY 18, 2021

There have been some concerns around Clubhouse as a whole related to moderation and bullying (as Taylor Lorenz has reported on ) other items that have been reported, so providing students with a window exploring the best professional and ethical practices on using the app strategically could be a great exercise. Also, privacy (ex.

Groups 96

Groups Social Media Ethics Meeting 96

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum. Fair enough.

Software 119

Software Pitching Ethics Privacy 119

PRSay

DECEMBER 21, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. And they valued students who had completed internships.

Report 78

Report Ethics Education Survey 78

Ethical Voices

APRIL 22, 2024

What is the most difficult ethical challenge you ever confronted? It comes down to two things – how do you ethically deal with people with agendas? And then two, how do you deal ethically with media that change your words, not just misrepresent them or take them out of context, but actually edit your words?

Report 91

Report How To Ethics Nonprofit 91

Communications Conversations

MAY 25, 2016

But, I did spend time at two agencies earlier in my career (Concept Group–a small marcom shop in St. They might earn more money in the long-term due to their work ethic, ingenuity and innovative spirit. Let’s say Joe needs to write a blog post for a client. For the same request, Sue can write the post in 10 hours.

Agency 87

Agency System Ethics Writing 87

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. When I was asked to speak outside of the U.S.,

Interviews 105

Interviews Ethics Government Internal 105

PR Matters

AUGUST 11, 2014

After all, if such care isn’t taken, it has been known for highly embarrassing written mistakes to land in the hands of clients, potential clients, journalists, investors and other individuals and groups that matter to you and your company. And you’ll be the one with the bulls eye target on your forehead, not your agency.

Agency 124

Agency Measurement Skype Reputation 124

MaccaPR

JULY 2, 2014

The best thing to do is to not write an article at all. When it starts being notable, a Wikipedian will write about," counsels the folks at Chartered Institute of Public Relations in its " Wikipedia Best Practice Guidance for Public Relations Professionals " e-book. If you don''t have a Wikipedia page, just wait. Sit back and wait.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. Even for the basic research class, as Patrick Merle challenged, educators “need to move away from the traditional survey-focus group content.” How has your PR education prepared you for your career?

Education 150

Education Course Training Social Media 150

Ethical Voices

FEBRUARY 12, 2024

She discusses a number of important issues, including: How to avoid using people as props and authentically engage Ethics challenges with assumptions How to effectively engage and learn from diverse audiences How to effectively advance social justice issues Tell us a little bit more about yourself and your career?

Ethics 80

Ethics Nonprofit Community Examples 80