Ethical Voices

SEPTEMBER 19, 2022

For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. That’s obviously not ethical. The state of misinformation in Cambodia.

Ethics 86

Ethics Radio Sports Facebook 86

Landis PR

OCTOBER 30, 2023

Looking to develop AI compliance guidelines for your organization? AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. This post will cover five critical areas of AI compliance for PR pros and why it should be a priority.

Privacy 64

Privacy Ethics Guidelines Exercises 64

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Measuring ROI and Attribution Quantifying the impact of influencer marketing on B2B outcomes, such as lead generation, customer acquisition, and revenue, can be challenging.

B2B 94

B2B Marketing Measurement Social Media 94

5W PR

JUNE 11, 2024

PR initiatives could involve devising ethical guidelines for AI developers, or transparent communication about data collection practices and privacy measures. Such transparency-building measures foster essential trust between the public and the emerging field of AI.

Privacy 78

Privacy Media Transportation Crisis Communications 78

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. Measure and Analyze Results: After the event, evaluate its effectiveness against your goals.

How To 78

How To Ethics Measurement Creativity 78

Contently - Strategy

DECEMBER 1, 2022

Is ethical manufacturing a priority? Include it in your brand guidelines, and actively introduce your messaging to marketing and sales teams. Consider this a living, breathing document that needs to be measured by impact on revenue and revised if it’s not working well. Is your environmental impact a priority?

Strategy 129

Strategy Brand Branding How To 129

Contently - Strategy

SEPTEMBER 11, 2024

The main challenges include ensuring AI-generated imagery aligns with your brand identity and navigating ethical concerns around authenticity. You can address these issues through clear brand guidelines and transparency with audiences.

Trends 52

Trends Marketing Strategy Brand 52

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Source: Code of PR Ethics? ). The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents.

Survey 181

Survey Marketing B2B Study 181

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 210

Writing Communications Marketing B2B 210

Stephen Waddington

OCTOBER 20, 2017

The pitches received so far range from milestones in the CIPR’s history to the career journey for practitioners; and from modern two way engagement in areas such as media relations, public affairs and the third sector to planning and measurement. We’ve dug out the content pages from each of the previous publications. 1973: 25 th anniversary.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Shift Communications

APRIL 11, 2016

On Friday, Facebook announced a significant change to its branded content guidelines: any influencer or publisher creating Facebook branded content MUST tag the brand in their posts. Second, we can monitor and measure influencers’ content directly. Any tagged Page will gain insights for what influencers posted about them.

Facebook 60

Facebook Brand Branding eBook 60

Burrelles Fresh Ideas

MAY 14, 2024

Many developed countries, like the United States and the United Kingdom, require businesses operating within their borders to follow the Web Content Accessibility Guidelines (WCAG) and other laws that encourage accessible and inclusive content for everyone. Closed captions are ideal for use in accessibility measures.

Social Media 93

Social Media Media Video SEO 93

Stuart Bruce

MAY 29, 2016

It also stretches credibility to believe Simpson wasn’t aware the site was public as the Simpson Associates website appears to have been available for over a month between 18 April and 27 May when the Daily Mail broke the story about Simpson breaching the BBC’s editorial guidelines. ” So that’s cleared that up.

Corporate 60

Corporate Crisis Communications Guidelines Journalism 60

Prohibition

AUGUST 23, 2023

For example, if you sell sustainable fashion, collaborating with influencers in the eco-conscious community can help you connect with consumers who are passionate about ethical and environmentally friendly products. This impressive ROI is due to the targeted nature of influencer campaigns and the ability to track and measure their impact.

Retail 62

Retail Marketing Advertising Advertising 62

Sword and the Script

APRIL 2, 2019

They developed these things called “outside counsel guidelines” (OCGs) that in part detailed what they will pay for and what they won’t. If you look at the top reasons clients fire a PR firm (cost, poor client service, inability to measure ROI , too much hand-holding) these are all interrelated around being proactive. Indeed, I agree.

Agency 114

Agency Trends Marketing Survey 114

Critical Mention

OCTOBER 24, 2019

Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Set the following guidelines to your PR contracts to ensure your organization is set for success: PR Contracts Should Include These 3 Clauses to Ensure You Get Paid. PRNEWS Blog.

Blogging 68

Blogging Resources Education Creativity 68

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. CSR Is a Popular Use Case That Often Lacks Creativity. .

Healthcare 110

Healthcare Content Marketing Industry Trends 110

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What is Reputation Management? Technical Aspects of PR 15.

Viral 52

Viral Crisis Communications SEO Reputation 52

Buzzstream

NOVEMBER 28, 2023

Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. So let’s take a look at everything you need to know about relevant links. What Is Link Relevance? Frequently Asked Questions About Relevant Links What Are Irrelevant Links?

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. So let’s take a look at everything you need to know about relevant links. What Is Link Relevance? Frequently Asked Questions About Relevant Links What Are Irrelevant Links?

How To 62

How To Google SEO Pitching 62

Contently - Strategy

MARCH 25, 2024

The main challenges include ensuring AI-generated imagery aligns with your brand identity and navigating ethical concerns around authenticity. You can address these issues through clear brand guidelines and transparency with audiences.

Trends 52

Trends Strategy Marketing Brand 52

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. CSR Is a Popular Use Case That Often Lacks Creativity. .

Healthcare 52

Healthcare Content Marketing Industry Trends 52

PRSay

JULY 10, 2018

Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. In their quest for research funding, some data scientists might forego scientific rigor and ethical considerations.

Ethics 247

Ethics Data Privacy Policies 247

Newsfile

OCTOBER 24, 2023

Also, you must bolster investor confidence , manage investor expectations and positively influence market perceptions under ethical guidelines and regulatory standards. Prevent a Virtual Earnings Call Disruption: Ensure your platform has security measures that prevent unauthorized access or disruptions from uninvited guests.

Conference 52

Conference Government Retail Analytics 52

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

MARCH 8, 2019

It allow more details to be developed through guidelines, codes of practice and certifications, that flow from the principles,” she said. She proposes a principle-led approach. Principles-based regulation works in the area of law that is fast changing and fast moving.

Government 62

Government Privacy Education Web 62

5W PR

MARCH 11, 2025

PR teams must master the delicate balance between promoting innovation and addressing valid concerns about privacy, safety, and ethical implications. Building Trust Through Clear Communication of Ethical Guidelines PR teams need clear frameworks to communicate complex ethical guidelines effectively.

Ethics 78

Ethics Healthcare Privacy Guidelines 78

Contently - Strategy

JULY 19, 2024

As content marketers, we often know what we want or need, at least as it pertains to our brand’s editorial guidelines and visual style. Companies can limit risks by establishing clear guidelines on AI usage, including transparency about AI-generated content and adherence to copyright laws. This is a pretty typical result.

How To 52

How To Guidelines Training Tools 52

Scott Public Relations

NOVEMBER 10, 2022

It doesn’t mean abandoning ethics. Sell out our ethics and values? Do a study that will measure what the difference would be if the government had acted promptly and taken immediate and smart actions. It’s not enough to be the good guys and wait and expect that your worth will be recognized. Today, we need to go on the attack.

How To 52

How To Insurance Insurance Ethics 52

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation. What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52