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The most important ethics priority for healthcare communicators – Kena Lewis

Ethical Voices

She is the Senior Director of Public Affairs and Media Relations at Orlando Health. Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators.

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An update on the CIPR’s 70th anniversary crowdsourced project

Stephen Waddington

The pitches received so far range from milestones in the CIPR’s history to the career journey for practitioners; and from modern two way engagement in areas such as media relations, public affairs and the third sector to planning and measurement. We’ve dug out the content pages from each of the previous publications.

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Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

Ethically ambiguous? By not naming the astronaut in ‘Message To Space’ and using commercial storytelling for the event, I think Hyundai was within the boundaries of dramatization ethics as consumer viewers understand them.”. NASA did advise Hyundai about NASA’s imagery use guidelines. “Was the spot intentionally misleading?”

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Can Military Influencers Ethically Use Their Status to Sell Services?

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Leading With Ethics.” Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept.

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