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The Power of Storytelling in Marketing and PR for Healthcare Professionals

Burrelles Fresh Ideas

Fostering emotional connections is crucial in healthcare. This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Storytelling is a powerful tool to establish these connections.

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online?

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Ethical Storytelling is More Important Than Ever

HMA Public Relations

Whether stories come from healthcare, education, nonprofits, or other sectors, ethics must remain at the core. Justin Liggin shares the power of ethical storytelling today and how it can strengthen your brands narrative in this post.

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Daley’s Razor: On Healthcare Communications & Fake News

PRSay

While at Porter Novelli, Steve was both grizzled skeptic and warm-hearted storyteller. Now, Daley’s Razor is an edict to all of us in healthcare communications as we rally against fake news, propagated either by false motives or old fashioned apathy. As Jane writes “Honest, ethical professionals never spin, mislead or alter facts.

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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

PR played a pivotal role by enlightening audiences about the wider applications of blockchain – from supply chain management to healthcare – thus fostering increased acceptance and adoption. Concerns about job losses, privacy breaches, and ethical use are widespread.

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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Do the Right Thing.

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Preserving Authenticity: The Nuances of Ethical Storytelling in Advocacy Communications – Zainab Chaudary

Ethical Voices

What is the most difficult ethical challenge you ever confronted? Thinking about the current challenges of AI and ethics and communications, what are a few things that you think public relations professionals should keep in mind? What is the best piece of ethics advice you were given? It lacks originality.

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