This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Fostering emotional connections is crucial in healthcare. This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Storytelling is a powerful tool to establish these connections.
Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online?
Whether stories come from healthcare, education, nonprofits, or other sectors, ethics must remain at the core. Justin Liggin shares the power of ethicalstorytelling today and how it can strengthen your brands narrative in this post.
While at Porter Novelli, Steve was both grizzled skeptic and warm-hearted storyteller. Now, Daley’s Razor is an edict to all of us in healthcare communications as we rally against fake news, propagated either by false motives or old fashioned apathy. As Jane writes “Honest, ethical professionals never spin, mislead or alter facts.
PR played a pivotal role by enlightening audiences about the wider applications of blockchain – from supply chain management to healthcare – thus fostering increased acceptance and adoption. Concerns about job losses, privacy breaches, and ethical use are widespread.
The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Do the Right Thing.
What is the most difficult ethical challenge you ever confronted? Thinking about the current challenges of AI and ethics and communications, what are a few things that you think public relations professionals should keep in mind? What is the best piece of ethics advice you were given? It lacks originality.
Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. I also consider myself a storyteller at heart. What is the most difficult ethical challenge you ever confronted at work? Ethical challenges evolve with the times. I’m a multicultural communication strategist.
It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. That’s a noble aim, but how can a piece of content that is not directly about a brand be one of the best examples of brand storytelling ?
Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online?
Rhetorical devices such as framing, messaging, and storytelling are applied within practice as means of communication and engagement. Each ideology or worldview assumes that to be successful, public relations practice must operate within the ethical, legal, and moral context of the society in which it is practised.
CN: My challenges are less about the PR industry and more about the impact of being self-employed and navigating childcare, healthcare, home ownership … all challenging to navigate. KD: Both my hard work ethic and proactive nature have been key drivers in the advancement of my career.
Because of Kathryn’s diligence, professionalism and work ethic, she was selected to represent USM for the Sales and Marketing Professionals of the Pine Belt’s Rising Star at Work Intern Program. Her hardy work ethic and commitment to the school’s PRSSA/PRCA chapter has been apparent. Logan Moore, @eloganmoore.
CN: My challenges are less about the PR industry and more about the impact of being self-employed and navigating childcare, healthcare, home ownership … all challenging to navigate. KD: Both my hard work ethic and proactive nature have been key drivers in the advancement of my career.
Though external factors may seem to conspire to widen the gender gap, women continue to break new ground in fields including artificial intelligence (AI) and robotics, healthcare and space technology, serving as crucial role models to anyone facing adversity at work.
It doesn’t mean abandoning ethics. Sell out our ethics and values? Yes, we know storytelling has been a communications mantra for some time. The post Truth vs. Disinformation: How to Win appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations. Today, we need to go on the attack. Tell stories.
With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. Natalie Anastasia, @natanastasia. Natalie Anastasia is a junior at the University of South Florida with a bright future in the public relations industry.
Harry and Meghan began their show by paying tribute to healthcare and frontline workers for their ‘sacrifices’ and remembered those who have lived through ‘uncertainty and unthinkable loss’ during the coronavirus pandemic. .’ It’s been an awful time for people, so I hope that we can heal in 2021.’
12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. Action: Read widely and consume a variety of media.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content