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The Power of Storytelling in Marketing and PR for Healthcare Professionals

Burrelles Fresh Ideas

Fostering emotional connections is crucial in healthcare. This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Storytelling is a powerful tool to establish these connections.

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Ethical Storytelling is More Important Than Ever

HMA Public Relations

Whether stories come from healthcare, education, nonprofits, or other sectors, ethics must remain at the core. Justin Liggin shares the power of ethical storytelling today and how it can strengthen your brands narrative in this post.

Ethics 55
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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Do the Right Thing.

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Preserving Authenticity: The Nuances of Ethical Storytelling in Advocacy Communications – Zainab Chaudary

Ethical Voices

What is the most difficult ethical challenge you ever confronted? Thinking about the current challenges of AI and ethics and communications, what are a few things that you think public relations professionals should keep in mind? What is the best piece of ethics advice you were given? It lacks originality.

Ethics 72
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‘Branding Moments’: Brand Storytelling Examples to Get Your Message Across

Contently - Strategy

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. That’s a noble aim, but how can a piece of content that is not directly about a brand be one of the best examples of brand storytelling ?

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Seven ideologies of public relations

Stephen Waddington

Rhetorical devices such as framing, messaging, and storytelling are applied within practice as means of communication and engagement. Each ideology or worldview assumes that to be successful, public relations practice must operate within the ethical, legal, and moral context of the society in which it is practised.

Publicity 112
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Leaning In and Climbing Up: Cheers to Successful Women in PR

Cision

CN: My challenges are less about the PR industry and more about the impact of being self-employed and navigating childcare, healthcare, home ownership … all challenging to navigate. KD: Both my hard work ethic and proactive nature have been key drivers in the advancement of my career.

Sports 245