Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. agree that social bots present ethical challenges, although four out of ten respondents also see potential opportunity. #3 . #1 Visualisation in communication. But only 4.6% have implemented advanced management processes. #2

Communications 115

Communications Publicity Survey Newspapers 115

PR Fuel

JUNE 18, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. People trust journalists because they have a strict code of ethics. Since press releases often come with quotes, statistics, and interesting infographics, they can be broken off into a separate piece of content.

Infographics 105

Infographics SEO Writing Pitching 105

Cision

JANUARY 16, 2017

Disclosing the population of people or businesses that the gleaned data is both ethical and helpful for readers to understand how your data may apply to them. What content marketers and creators should learn from Adobe’s example is that you don’t have to have a representative sampling of all businesses.

Data 120

Data How To Retail Ethics 120

Prowly

FEBRUARY 3, 2025

While your mind might already be buzzing with ideas on how to implement AI in your brand research, don't forget to prioritize data safety and use artificial intelligence ethically. Be cautious about the data you share, and always validate AI outputs with human oversight. 3 You need to increase social media engagement.

Examples 104

Examples Branding Brand How To 104

Cision

FEBRUARY 5, 2016

Sites with high ethical standards disclose that the content is sponsored, so readers do not falsely assume it is provided by the publisher. Text, video, illustration, slideshow and infographics are all formats to explore and consider. This is the form of native advertising discussed in the podcast. Consider the user experience.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

PR Fuel

JUNE 5, 2020

Journalists have a strict Code of Ethics that ensures they’re delivering factual information to readers. The four principles of ethical journalism include: Seeking the truth and reporting it Minimizing harm Acting independently to avoid conflicts of interest Being accountable and transparent. Credibility.

How To 98

How To Ethics SEO Writing 98

Prowly

FEBRUARY 26, 2025

How to create buzz ethically? For example, if you're in the health niche, an infographic on what to eat and what to avoid may work better than an article. While some thought it may end up hurting sales, their bold stances increased brand awareness, loyalty, and drove positive media coverage.

Digital PR 104

Digital PR Case Study SEO Measurement 104

5W PR

JUNE 11, 2024

Several channels can be utilized for such educational efforts, from press releases that simplify complex AI concepts to interviews with AI experts, and social media campaigns leveraging infographics or explainer videos. Demystifying AI through PR fosters informed dialogues and engenders public trust.

Privacy 78

Privacy Media Transportation Crisis Communications 78

PR Matters

AUGUST 11, 2014

No honourable, ethical agency or counsel should be sycophantic to you when you have hired them to be honest, constructive and upfront with you. And you’ll be the one with the bulls eye target on your forehead, not your agency. They kiss your arse instead of telling you like it is about reputation management issues.

Agency 124

Agency Measurement Skype Reputation 124

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Journalists rarely share infographics, so this is more of a blogger outreach tactic.)

Google 71

Google Infographics Pitching Resources 71

Contently - Strategy

APRIL 14, 2021

Lumping people into blanket categories like “political activists” or “BIPOC college students” based on their news media consumption or textbook purchases, for instance, is ethically murky territory. Think of articles, videos, and infographics that either appeal to audience interests or address their problems.

Privacy 102

Privacy Google Advertising Advertising 102

Sword and the Script

DECEMBER 22, 2020

Source: Code of PR Ethics? ). A study by Backlinko examining 912 million blog posts found that “list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.”. (Source: A PR View of Media Bias [Survey Data] ). Are PR pros truthful? A survey of 300 PR pros found 95% say “often” or “sometimes.”.

Survey 183

Survey Marketing B2B Study 183

Communications Conversations

OCTOBER 16, 2017

That instant, when he decided to forego PR agency revenue for ethical reasons, was a defining moment for me. To my surprise Dave declined to pursue them, explaining that Bachman’s was the signature client for a solo PR guy and if we took a vital client away from that publicist, it would be devastating to his business. Blew my mind.

Agency 113

Agency SEO Social Media Pinterest 113

PR Fuel

OCTOBER 16, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. People trust journalists because they have a strict code of ethics. Since press releases often come with quotes, statistics, and interesting infographics, they can be broken off into a separate piece of content.

Infographics 52

Infographics SEO Writing Pitching 52

Newsfile

JANUARY 30, 2024

As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story. This approach isn’t just good ethics; it’s good business.

Trends 105

Trends YouTube Video Social Media 105

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? New York Times best-selling author, global keynote speaker, and digital media entrepreneur.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

MAY 3, 2017

That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world. Our 2016 timeline infographic highlights some of the monumental challenges that affected journalists last year.

Branding 55

Branding Brand Government Ethics 55

Critical Mention

OCTOBER 24, 2019

Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques.

Blogging 68

Blogging Education Resources Creativity 68

The Proactive Report

JANUARY 30, 2015

How is direct access and the reduced role of intermediaries – especially journalists – affecting the ethics of our business? . You can download the full infographic of the 15 skills here. SF: Pew Research found that as the media resources dwindle more and more PR content is being published verbatim.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

5W PR

JANUARY 31, 2024

This could include blog posts, whitepapers, case studies, and infographics. Ensure that your content is shareable and easily digestible, bullets and lists are helpful for your audience to understand the information quickly and imagery, such as infographics, are helpful for explaining your concepts.

Technology 78

Technology Product Launch Crisis Management Case Study 78

MaccaPR

JANUARY 6, 2015

Gwen Chynoweth called upon our industry to end the use of the word in " R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of ‘Spin’. ". #7. "Spin" connotes deception, obfuscation, misdirection and other smoke and mirrors tactics to hide the truth.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Prohibition

AUGUST 23, 2023

For example, if you sell sustainable fashion, collaborating with influencers in the eco-conscious community can help you connect with consumers who are passionate about ethical and environmentally friendly products. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. ” Good medicine, like good content, comes down to trust and results.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Buzzstream

DECEMBER 28, 2023

Canva is a super simple yet powerful tool that helps create visually appealing content like infographics, diagrams, and other post images to take your content to the next level. Blogger outreach itself is not spam when done correctly (and ethically). But, personalized emails are still the best approach to successful blogger outreach.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Canva is a super simple yet powerful tool that helps create visually appealing content like infographics, diagrams, and other post images to take your content to the next level. Blogger outreach itself is not spam when done correctly (and ethically). But, personalized emails are still the best approach to successful blogger outreach.

Tools 62

Tools Blogging Pitching Google 62

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. ” Good medicine, like good content , comes down to trust and results.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Stephen Waddington

DECEMBER 5, 2018

Practitioners have a responsibility to work to ethical standards. You should not start with three pages of A4, but a tweet, an infographic or a video. He commissioned research at Cardiff University in 1998 that found that 80% of the stories in were not original and that only 12% were generated by journalists.

Media Relations 115

Media Relations Media Print Newspapers 115