Remove Ethics Remove Internal Remove Local
article thumbnail

Cultural Sensitivity In Wellness Branding: A Guide To Inclusive Marketing

5W PR

Understanding Cultural Context in Wellness Marketing The foundation of culturally sensitive wellness branding starts with thorough market research and local partnerships. Local partnerships prove invaluable for authentic cultural integration. Consider how Peloton adjusted their fitness content for international markets.

Brand 78
article thumbnail

New international ethical principles for PR welcomed, education and enforcement required

Stephen Waddington

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The International Communications Consultancy Organisation (ICCO) proposed a list of ten ethical principles for the PR industry at its annual meeting on Helskini in October.

Ethics 95
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Navigating Alcohol Advertising Regulations While Creating Impactful Campaigns

5W PR

Understanding Local Laws and Regulations One of the most critical aspects of alcohol advertising is understanding the specific laws and regulations that apply to each target market. Brands must carefully consider their target audience and ensure that their advertising efforts align with ethical and legal guidelines.

article thumbnail

How to best counsel your client when they want to respond unethically to an unethical competitor – Tatevik Simonyan

Ethical Voices

Joining me this week’s episode is Tatevik Simonyan , the co-founder and director of communications and international relations at SPRING PR company in Armenia. I first met Tatevik when I was looking to expand the ethics cases outside of the US. What is the most difficult ethical challenge you’ve confronted in your career?

Ethics 53
article thumbnail

Faces & Markets of PRGN: France – A Blend of Tradition and Innovation

Bianchi Biz Blog

Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant. All your news are not necessarily news-worthy.

article thumbnail

Navigating the Global Minefield: Reputation Management in the New Global Trade Landscape

The Hoffman Agency

This creates a precarious tightrope walk for brands striving to maintain a global presence while navigating fiercely local loyalties. What resonates positively in one country might be banned outright or face severe criticism in another, forcing PR teams to adopt highly localized and nuanced approaches.

article thumbnail

Crisis Simulation in Defense Tech PR

5W PR

According to the Defense Industry Initiative on Business Ethics and Conduct, successful simulations incorporate multiple dimensions of crisis response, including technical, operational, and communications aspects. Research by McKinsey shows that organizations with strong stakeholder relationships recover faster from crises.

Crisis 78