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Leading With Ethics During COVID-19

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 203
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Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

Deirdre Breakenridge

Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. Her research interests include public relations management and ethics. Some of these relationships may result in mentors or allies that you can count on when needed. Reference: Redmond, J., and Trager, R.

Internal 208
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An Ethical Test: Why I Blew the Whistle on Corruption at My Organization

PRSay

As PR practitioners, every day presents a new opportunity to reinforce our commitment to ethics. We also learned we could share it with the media, and we did so, but only after the internal VA channels didn’t work. But what happens when you discover that your organization doesn’t share your belief in that commitment?

Ethics 151
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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. But it helps to establish a cadence for ongoing meetings, email contact, course corrections, and reporting at the beginning of a PR program. Offer honest feedback. It’s PR, not ER.

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“Internal” PR: Takeaways for Summer 2016

ImPRessions - Crenshaw Communications

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. If you already have a rigid gameplan for a student intern, be prepared to trash it. Your intern may be a beer geek, an art maven, or a whiz at editing smartphone videos.

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Essential Requirements for Serving as an Ethics Counselor

PRSay

This year’s theme for PRSA’s Ethics Month is “ PR Ethics Counsel: Be Prepared ” and one of the ways to be prepared is to build relationships inside your company or organization so colleagues are willing to listen to your counsel when an issue arises. Consider asking permission to attend a staff meeting to learn more.

Ethics 115
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Meeting the COVID-19 agency start-ups

Stephen Waddington

We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. Helping ethical and purpose-led businesses is what drives and excites me - and it's where my attention will be fully focused now. What’s your proposition?

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