Sword and the Script

AUGUST 17, 2021

Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.” The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”. .”

Creativity 99

Creativity Study Ethics Publicity 99

Burrelles Fresh Ideas

JANUARY 30, 2024

In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18. And on January 20, a Delta Air Lines Boeing 757 plane lost a nose wheel as it was taxiing for take-off from Hartsfield-Jackson Atlanta International Airport. It’s ethically the right thing to do.

Ethics 97

Ethics Crisis Transportation Airlines 97

PRSay

FEBRUARY 27, 2025

Marcial previously served as CEO of the National Association of College Auxiliary Services and held executive roles with the Institute of Internal Auditors, Meeting Professionals International, NAFA Fleet Management Association and the American Association of Clinical Endocrinologists. How do you describe your leadership style?

Nonprofit 112

Nonprofit Leadership Internal International 112

5W PR

FEBRUARY 22, 2025

PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications. Per studies, only 54% of Americans trust the technology sector, down from 78% in 2012. trillion in 2021.

Publicity 78

Publicity Privacy Technology Ethics 78

Deirdre Breakenridge

SEPTEMBER 26, 2016

Recently, Dr. Marlene Neill , assistant professor, Baylor University, and Nicole Lee , assistant professor, North Carolina State University conducted a research study on this important topic. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016.

Publicity 150

Publicity Policies Social Media Study 150

Mindful Marketing

DECEMBER 20, 2023

So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr. Hagenbuch, I have a question about an ethical issue.” However, his colleagues might not be receptive to such a blunt rebuke and indictment of their character, particularly not from an intern.

Ethics 94

Ethics Marketing Sports Education 94

Ethical Voices

SEPTEMBER 9, 2024

Joining me on this week’s episode is Erin Kennedy , the ethics committee chair for the PRSA Central California Chapter. I also have led the internal communications team and launched a public affairs newsletter and advertorial for a large hospital system in California. So, ethics is a big deal, I would say.

Ethics 96

Ethics Privacy Healthcare Industry 96

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. It is set to transform how we live and work.

International 84

International Internal Ethics Communications 84

PRSay

DECEMBER 22, 2023

Florida International University is a proud sponsor of PRSA. Whether a disaster impacts your company or an organizational issue disrupts your workplace’s ability to function as it should, well-mapped-out communication strategies should be structured to embrace the nuances of internal and external audiences. Engage in active listening.

Crisis Management 157

Crisis Management Crisis Crisis Communications Ethics 157

Stephen Waddington

MAY 24, 2022

Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. It became a trusted part of the senior team within organisations helping manage internal and external stakeholders. “You Most studies survey practitioners. The public makes no such distinction.

Publicity 149

Publicity Reputation Study Crisis 149

Stephen Waddington

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. To facilitate relationships and build trust with internal and external stakeholders and communities.

Publicity 167

Publicity Ethics Training Education 167

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

They discussed the ethics of data sourcing and activation to a packed room in Aria. Whether it’s Rubicon buying Telaria or Unruly being sold to Tremor International, it’s clear that 2020 will be the year of the acquisition. According to study after study , diversity and inclusion affect the bottom line.

B2B 208

B2B Trends Retail Privacy 208

Stephen Waddington

JULY 29, 2021

The study replaces the CIPR’s annual State of the Profession survey and reports on the experience of more than 1,000 practitioners during the pandemic. Artificial intelligence, board representation, ethics, professionalism, and skills, have been relegated. There isn’t a single headline. But that’s the story.

Report 157

Report Reputation Ethics Survey 157

Wadds Inc.

MARCH 19, 2024

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. At Wadds Inc.

International 78

International Internal Communications Employee 78

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . Key findings from the 2022 Brands In Motion Study.

Ethics 75

Ethics Branding Brand Internal 75

PRSay

JULY 29, 2022

To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights. Performance of digital tasks often places professionals in front of ethical conflicts when making decisions.”. Embrace DE&I. Facundo Luque is a product manager jr.

Communications 157

Communications Public Affairs Insurance Insurance 157

Prowly

FEBRUARY 26, 2025

Case study: Duolingo's unhinged TikTok digital PR content There's not a single chance you haven't heard about their brand image. Case study: Notion's user-driven digital PR strategy Did you know that Notion's growth wasn't fueled by traditional public relations and press releases? How to create buzz ethically?

Digital PR 104

Digital PR Case Study SEO Measurement 104

PRSay

DECEMBER 3, 2020

Lester spent months studying for the exam, participating in the online prep course and listening to the audiobook “Fundamentals of Public Relations.”. I was very worried I would lose all the ground I had covered studying the textbook and study guide materials,” said Vela-Williamson. Her goal was to take the test in June 2020.

Study 157

Study Public Affairs Course Internal 157

Ethical Voices

MARCH 10, 2025

Welcome to Ethical Voices, a weekly podcast where real pros share real stories about real ethical issues. Thinking about your career and your work, what is the most difficult ethical challenge you have ever faced? I confront ethical challenges all the time. That’s on the less intense side of ethical issues.

Ethics 46

Ethics How To Newspapers Agency 46

PRSay

MAY 15, 2019

They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing. Factionalism has gone international: “yellow vests” vs. elites, nationalists vs. globalists, and immigrants vs. nativists, their controversies fueled by internet trolls and a relentlessly hyper-partisan media.

Publicity 147

Publicity Privacy Crisis Communications Ethics 147

Ethical Voices

JULY 31, 2023

Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. What is the most difficult ethical challenge you ever confronted at work? Ethical challenges evolve with the times. We discussed this internally. That’s a great example Jen.

Ethics 74

Ethics Communications Community Education 74

Wadds Inc.

JULY 8, 2024

Coombs developed SCCT by studying how organisations responded to crisis events and applied attribution theory from social psychology to build a planning and decision-making framework. They are internally driven, often stemming from lapses in ethics, compliance or safety practices.

Crisis Communications 116

Crisis Communications Crisis Communications Crisis Management 116

PRSay

JULY 6, 2017

Through my studying I came to realize that the APR credential was not so much about memorizing facts, but internalizing the APR philosophy. This included appreciating the role of research, understanding the four-step RPIE process, and recognizing and applying ethical standards for PR practitioners.

Study 127

Study Ethics Case Study Construction 127

Ethical Voices

AUGUST 22, 2022

She is a strategist and futurist who has dedicated her career to closing the gap between the study of the mind and the business of engaging it. She discusses a number of important issues, including: The ethical challenges of weaponized communication. My team and I, as we study the science, recognize the common theme here.

Ethics 78

Ethics Communications Agency Technology 78

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. I had an ethical dilemma.

Ethics 73

Ethics Agency Journalism Corporate 73

PR Job Coach

SEPTEMBER 10, 2013

Senate pay their interns. The White House also was recently chided about not paying interns. Even the foundation of the COO of Facebook has finally and reluctantly relented and has announced that the foundation will begin paying interns. Just last week we learned from an article in the Atlantic that barely one third of the U.S.

Pinterest 120

Pinterest Case Study International Internal 120

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 183

Survey Marketing B2B Study 183

Ethical Voices

MARCH 24, 2022

Do ethics matter to employees? What is ethical lobbying? This week there were some great stories – and a funny Dilbert cartoon on ethics. A great discussion topic is where do you draw the line in business and is there a line in international relations and war? What is Ethical Lobbying?

Ethics 52

Ethics Healthcare Employee Financial 52

Stephen Waddington

FEBRUARY 12, 2021

Here are some suggestions for areas of study for students. Media and public relations are rich areas for research. I deliver an annual lecture for media and public relations students at Newcastle University about contemporary areas of practice. It’s a start point to for dissertation topics.

Publicity 103

Publicity How To Ethics Study 103

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

Ethics 59

Ethics How To Course Interviews 59

PRSay

APRIL 11, 2018

I have a wide range of experience, from internal to corporate to digital communications. I enrolled in the APR Online Study Course and leveraged the materials — especially the practice question exercises — but I mostly prepared alone. It also got me thinking more critically about the skills I’d need to succeed when I got there.

Exercises 113

Exercises Corporate Ethics Study 113

Sword and the Script

MAY 26, 2020

Media bias and PR ethics. It’s added to the list of challenges we face; it’s put a greater emphasis on internal communications and, unfortunately, has put many of our peers out of work. In terms of approach, 64% say exclusives are useful; and 61% still find value in press releases; 52% say embargoes can help. always or “never”).

Survey 144

Survey Measurement Public Affairs Storytelling 144

PRSay

OCTOBER 23, 2019

PRSA presented Richard Dreyfuss with its inaugural Civic Engagement Award yesterday during the 2019 International Conference in San Diego. he said, noting he’s “done a lot of movies, and they all share in reflecting my own ethics and beliefs.”.

Conference 124

Conference Education Ethics Internal 124

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Waxing UnLyrical

AUGUST 10, 2011

Organizational communication: Whether working client or agency side, you have to understand the principles and processes behind internal communication. Research: Rarely, if ever, will you begin with a client, or internal project with all the facts and background information at hand.

Ethics 78

Ethics Community Internal International 78

Wadds Inc.

JUNE 5, 2023

These include identifying issues, ethics, word choice, working with traditional and social media, effective decision-making, and learning. Each chapter includes a useful real-life case study analysis – reviewing a situation, how Coleman would have handled it and key learning points.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Stephen Waddington

FEBRUARY 3, 2022

Almost 30 years after I graduated, I’ve returned to university to study a PhD at Leeds Business School, part of Leeds Beckett University. Tomorrow is the rudiments of research methods, design, and ethics. Motivation for study A part time PhD is a six-year project. It formed the basis of my PhD research proposal.

Ethics 78

Ethics Training Study Sports 78