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Leading With Ethics During COVID-19

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

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New international ethical principles for PR welcomed, education and enforcement required

Stephen Waddington

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The International Communications Consultancy Organisation (ICCO) proposed a list of ten ethical principles for the PR industry at its annual meeting on Helskini in October.

Ethics 95
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Research From BEPS Results in Book Providing Guidance on Ethics Counsel

PRSay

We are pleased to report that our latest project has resulted in a book, “Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job ,” published by Business Expert Press. All of these efforts are part of BEPS‘ commitment to providing thought leadership on ethics in public relations. Dr. Marlene S.

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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. News cycles are 24/7, and most PR people are trained to be hyper-responsive to media and client needs. Offer honest feedback. Again, communication is key. . It’s PR, not ER.

Publicity 334
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Code of PR Ethics: The Gray Area of Communicating a Point of View

Sword and the Script

I think I could make a case arguing the ethics either way. PR Ethics of Communicating a Point of View As with many of the questions on this survey, we offered an optional open-ended comment field asking “why?” Communicators are “always” accurate and truthful: Business ethics. “If Depends on their training. Profit-driven.

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Rebuilding Brand Trust After A Crisis: Key Steps

5W PR

Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. This includes internal messaging for employees, external statements for customers, and responses to media inquiries. This may include refunds, discounts, or free services.

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Leading PRSA Forward: A Conversation With New CEO Matthew Marcial

PRSay

Marcial previously served as CEO of the National Association of College Auxiliary Services and held executive roles with the Institute of Internal Auditors, Meeting Professionals International, NAFA Fleet Management Association and the American Association of Clinical Endocrinologists. How do you describe your leadership style?

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