Sword and the Script

JULY 9, 2024

Media coverage is harder to obtain, but journalists are open and candid about what they need – which can make a difference for those PR pros who are willing to listen A while back, Spin Sucks was kind enough to publish a piece I wrote with tips for better PR pitching. >>> Need an extra pair of hands?

Survey 147

Survey Journalism Report Pitching 147

Deirdre Breakenridge

DECEMBER 5, 2017

Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. Her research interests include public relations management and ethics. Balancing on the Wire: The art of managing media organizations. Reference: Redmond, J., and Trager, R.

Internal 208

Internal International Ethics Journalism 208

PRSay

AUGUST 31, 2016

To paraphrase a friend of mine “Ethics should not just be a policy. Ethics is central to effective public relations. I wrote a few years ago about training your ethical mind and the lessons still hold true today. It’s why we have ethics month every year and why we created the PRSA ethics app. 15, time TBD.

Ethics 113

Ethics Policies Healthcare Journalism 113

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Serious journalism from unexpected sources. More data journalism. Check out the 2015 Global Social Journalism Study!

Journalism 120

Journalism Trends Print Local 120

Axia PR

OCTOBER 25, 2018

How do we ensure that communication pros abide by their codes of ethics? Both the journalism and public relations industries have always struggled with negative reputations. People have been calling PR practitioners “spin doctors” for decades, and, as the era of fake news fell upon us, it changed the face of journalism.

Ethics 104

Ethics Journalism Publicity Reputation 104

PRSay

SEPTEMBER 26, 2018

” In honor of September being PRSA’s Ethics Month, we posed the following: “ What does acting ethically as a communicator mean to you?” ” “Acting ethically as a communicator to me starts at a person’s core. Social Media Specialist, University Marketing, Eastern Michigan University.

Ethics 114

Ethics Communications Journalism Corporate 114

Burrelles Fresh Ideas

JANUARY 30, 2024

Top management has been accessible and available to the media, and Boeing CEO Dave Calhoun met with US senators last week to answer questions. Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok.

Ethics 97

Ethics Crisis Transportation Airlines 97

PRSay

MAY 25, 2022

Regaining public trust in the news media is a “challenge for journalism and ultimately for society,” said Marie Hardin , dean of the Donald P. In its College of Communications, Penn State University offers a class called “Media and Democracy,” in which faculty and students discuss the idea of “information integrity.”

Publicity 148

Publicity Journalism Media Education 148

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. The media marketplace is also changing.

Communications 193

Communications Sports Journalism Fashion 193

Cision

MAY 3, 2017

Media organizations like the AP are fighting the good fight against fake news and must continue to be allowed to operate independently and provide value as a trusted source of information to the public. The media attention that companies get can positive or negative. This is good for business and good for our country.

Branding 253

Branding Brand Government Ethics 253

PRSay

MAY 24, 2021

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. Opportunities for independent journalism.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

Mindful Marketing

DECEMBER 20, 2023

So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr. Hagenbuch, I have a question about an ethical issue.” He provided the firm different forms of marketing support, including help with social media. I first asked Grant how he came to see the tactic as a potential ethical issue.

Ethics 93

Ethics Marketing Sports Education 93

Ethical Voices

SEPTEMBER 9, 2024

Joining me on this week’s episode is Erin Kennedy , the ethics committee chair for the PRSA Central California Chapter. That’s when the Edelman Trust Barometer listed it as one of the most trusted professions and people actually turned to the news media and government for truth. So, ethics is a big deal, I would say.

Ethics 94

Ethics Privacy Healthcare Industry 94

PR in High Definition

JUNE 20, 2024

The future of journalism in the age of AI. Jane Barrett, Global Editor of Media News Strategy at Reuters, shared the organisation’s AI strategy, aimed at enhancing and empowering journalists. Transparency and ethics: Just as news organisations are upfront about AI-generated content, PR pros need to be clear about their use of AI tools.

Journalism 77

Journalism Tools Ethics Training 77

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

Of all the opinion journalism about former FTX CEO Sam Bankman Fried’s quickie conviction, Ginia Bellafante’s article struck me. Anyone who works in PR for high-growth tech businesses knows that the media are eager to cover colorful tech founders, especially if they’re young and female. She was a business celebrity.

Government 227

Government Corporate Resources Ethics 227

Ethical Voices

NOVEMBER 20, 2023

Joining me on this week’s episode is Marcia DiStaso , Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. (Go She discusses a number of important ethics issues, including: How do we ethically ask questions in research? Go Gators! –

Ethics 92

Ethics How To Survey Interviews 92

PRSay

MARCH 19, 2021

As public-square speakers were eventually replaced by newspapers, and then radio and television, a set of journalistic ethics would lay the foundation for news gathering and reporting. Then came the internet and citizen journalism.

Ethics 174

Ethics Construction Television Radio 174

Ethical Voices

AUGUST 29, 2022

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. I was the managing editor of the local business journal here in Nashville before joining a local PR firm.

Ethics 92

Ethics Groups Handbook Education 92

Flack's Revenge

JANUARY 15, 2020

Then, it was social media that was forcing a reckoning for the profession, thrusting PR on a public stage and challenging us to find continued relevance. These are some of the same kinds of ethical challenges we have faced before in an updated format. But this is not just about ethics. Yet journalism can combat fake news.

Journalism 156

Journalism Ethics Customer Service Report 156

Deirdre Breakenridge

JULY 22, 2019

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ. The social media numbers continue to grow. workforce by 2020.

Social Media 177

Social Media Media Interviews Instagram 177

Sword and the Script

AUGUST 23, 2022

“Depends on the media outlet.” Some [media outlets] are fair; some are not.”. More communications pros say their organization trusts the media than do not. The rest is split among fence sitters and those that say their organizations do not trust the media. Because that’s what journalism is.

Survey 134

Survey Media Report Journalism 134

PRSay

NOVEMBER 20, 2024

Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said. Franklin, director of the Local News Initiative at Northwestern’s Medill School of Journalism, Media, and Integrated Marketing Communications, was PRSA’s guest on Nov.

Local 139

Local Newspapers Journalism Radio 139

Melissa Agnes

OCTOBER 21, 2014

We’re even seeing it with hospital attendants from Texas Health Presbyterian Hospital who are being quoted in the media on the hospital’s ability (or inability) to handle the current Ebola crisis , even though they are not official spokespersons for the organization. Help eliminate rumors and speculation.

Crisis 249

Crisis Crisis Management Viral How To 249

PRSay

SEPTEMBER 7, 2016

New research published in the journal, Public Relations Review , supports the value of the Accredited in Public Relations (APR) credential when it comes to preparedness and likelihood to offer ethics counsel. The findings are based on survey research conducted with PRSA members during ethics month in 2015. Page Center.

Ethics 60

Ethics Training Education Journalism 60

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Social media and search engines are riddled with conspiracy theories and misinformation presented as news. And the worst part? Why Fake News Exists.

Google 225

Google Facebook Wikipedia Engineering 225

Ethical Voices

AUGUST 1, 2022

Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? We get into a little bit about ethical dilemmas that we might face in the profession, including in today’s stakeholder driven world.

Ethics 72

Ethics Agency Journalism Corporate 72

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. But, the truth is, young minds are kicking ass!

Social Media 128

Social Media Agriculture Marketing Media 128

Stephen Waddington

DECEMBER 10, 2018

It provides access to a wealth of evidence from the landmark inquiry, which examined the central role of news and journalism in modern society. It heard evidence for more than eight months exploring the media's relationship with the public, politicians and the police. It's easy to forget how big the Leveson Inquiry was.

Education 60

Education Ethics Journalism Media 60

Ethical Voices

MAY 18, 2023

The studies showed how social media and news media are spreading climate misinformation. Some of these just had one word mentions so the researchers narrowed down their analysis to a smaller number of “problematic” ads across 16 media outlets. One crucial message clearly resonated.

Ethics 81

Ethics Reddit Energy Advertising 81

Presspage

APRIL 12, 2018

How has the media landscape changed? In this digital age, many, many brands are still using press releases to connect their stories to media outlets. Fewer reporters are employed by fewer media outlets with far more fragmentation in the audience space than ever. What are some trends you’re seeing evolve over time?

Company 111

Company Media Journalism Report 111

Deirdre Breakenridge

SEPTEMBER 26, 2016

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Q: What made you pursue your research study on “Roles in Social Media?”

Publicity 150

Publicity Policies Social Media Study 150

ImPRessions - Crenshaw Communications

APRIL 6, 2018

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. It’s their way of supporting journalism into the future, which is a good thing. It’s also launching a media literacy campaign as part of its larger strategy. Facebook & Twitter.

Government 149

Government YouTube Wikipedia Google 149

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Artificial intelligence also has the potential to revolutionize journalism. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Measurement 167

Ethical Voices

DECEMBER 5, 2022

He discusses a number of important ethics issues, including: How respect can effectively address unethical situations. The ethical threat of incivility. First, I was in radio journalism doing the DJ thing with album rock at night and high school during the day. The ethical issues are also cultural-related as well.

Ethics 79

Ethics Publicity Radio Local 79

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Concerns about job losses, privacy breaches, and ethical use are widespread. These AI systems – capable of creating new, meaningful content – have started to play a significant role in fields like journalism, professional services, banking, marketing and content creation. Consider the recent innovations around generative AI.

Technology 170

Technology Strategy Privacy Healthcare 170

Flack's Revenge

NOVEMBER 16, 2016

We package propaganda as newsworthy information and sell it to the media; and, increasingly publish directly to the Web and social networks. The Web and social media gave us all ways to easily share and spread information. Tim O’Reilly – Media in the Age of Algorithms. TechCrunch – How Facebook can Escape the Echo Chamber.

Ethics 120

Ethics Facebook Google Engineering 120

Prakkypedia

NOVEMBER 5, 2017

I recently wrote about the importance of having a good media distribution list and the importance of keeping up with changes in the media industry. I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Media Week. Mumbrella.

Media 76

Media Journalism Radio Print 76