Burrelles Fresh Ideas

JANUARY 30, 2024

Ethics and AI Generative artificial intelligence (Gen AI), specifically AI-generated content, is having an ethical (and legal) moment. For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust. It’s ethically the right thing to do.

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Ethics Crisis Transportation Airlines 97

PRSay

NOVEMBER 10, 2023

Epley, APR, Fellow PRSA, a decorated PRSA leader who was a friend and mentor to many members and champion for the ethical practice of public relations, died suddenly in his South Carolina home on Nov. Epley helped establish professional, ethical public relations in Russia shortly after the collapse of the former Soviet Union.

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Ethics Public Affairs Travel Nonprofit 166

Mindful Marketing

DECEMBER 20, 2023

So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr. Hagenbuch, I have a question about an ethical issue.” A recent Wall Street Journal article revealed that phony product reviews, especially on Amazon, are more rampant than most of us ever would imagine.

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Ethics Marketing Sports Education 94

Ethical Voices

SEPTEMBER 9, 2024

Joining me on this week’s episode is Erin Kennedy , the ethics committee chair for the PRSA Central California Chapter. Ethics and earning public trust is critical for both of those industries. So, ethics is a big deal, I would say. What is the most difficult ethical challenge you ever confronted?

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Ethics Privacy Healthcare Industry 96

Ethical Voices

NOVEMBER 20, 2023

Joining me on this week’s episode is Marcia DiStaso , Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. (Go She discusses a number of important ethics issues, including: How do we ethically ask questions in research? Go Gators! –

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Ethics How To Survey Interviews 94

Deirdre Breakenridge

SEPTEMBER 26, 2016

Marlene Neill , assistant professor, Baylor University, and Nicole Lee , assistant professor, North Carolina State University conducted a research study on this important topic. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. ” A.

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Publicity Policies Social Media Study 150

PRSay

SEPTEMBER 7, 2016

New research published in the journal, Public Relations Review , supports the value of the Accredited in Public Relations (APR) credential when it comes to preparedness and likelihood to offer ethics counsel. The findings are based on survey research conducted with PRSA members during ethics month in 2015. Page Center.

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Ethics Training Education Journalism 60

Ethical Voices

MAY 18, 2023

The program included a keynote from Jonathan Schrag, the Deputy Climate Chief at the Office of Climate, Innovation and Resilience for the Commonwealth of Massachusetts, as well as the presentation of four academic research studies around the spread of climate misinformation. But the main focus of the event was the academic studies.

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Ethics Reddit Energy Advertising 83

Stephen Waddington

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. Code of ethics or rules of professional conduct. To provide contextual intelligence.

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Publicity Ethics Training Education 167

Ethical Voices

MARCH 10, 2025

Welcome to Ethical Voices, a weekly podcast where real pros share real stories about real ethical issues. Thinking about your career and your work, what is the most difficult ethical challenge you have ever faced? I confront ethical challenges all the time. That’s on the less intense side of ethical issues.

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Ethics How To Newspapers Agency 46

Ethical Voices

FEBRUARY 20, 2023

She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative action The importance of cultural contexts Tell us about yourself and your career? What is the most difficult ethical challenge you ever confronted at work?

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Ethics Community Conference System 84

Ethical Voices

AUGUST 1, 2022

Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? We get into a little bit about ethical dilemmas that we might face in the profession, including in today’s stakeholder driven world. That situation arose.

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Ethics Agency Journalism Corporate 73

PRSay

JULY 6, 2017

I am a professor of public relations, and my job requires me to publish in peer-reviewed journals, teach undergraduate and graduate courses, and serve on university and convention committees. Through my studying I came to realize that the APR credential was not so much about memorizing facts, but internalizing the APR philosophy.

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Study Ethics Case Study Construction 127

Doctor Spin

FEBRUARY 4, 2025

Source: Organization Development Journal 3 Hargis, M. & Organization Development Journal. Lippmann was sceptical about the publics ability to discern reality from the pseudo-environment, which raises ethical concerns: Should PR professionals ethically manipulate perception, even for a good cause? & Watt, John.

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Ethics Journalism Crisis Communications Public Affairs 52

Institute for Public Relations

APRIL 25, 2023

This blog is based on the original study in the Public Relations Journal. When we need expertise in life or business situations, we often look to experts for help. For example, when a crisis strikes (and even before), executives seek out communication leaders for advice on how to navigate tricky situations.

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Publicity Journalism Crisis Study 131

Sword and the Script

MAY 26, 2020

Media bias and PR ethics. The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. Sentiment around these questions suggests judicious use is well-advised. always or “never”).

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Survey Measurement Public Affairs Storytelling 144

Sword and the Script

JANUARY 2, 2024

It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. 3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue. That’s of course what I did.

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Blogging Software B2B Survey 144

Stephen Waddington

DECEMBER 10, 2018

Kingston University has published an archive of the Leveson Inquiry six years after it reported, thwarting fears that it would end up “on the second shelf of a professor of journalism’s study.” It provides access to a wealth of evidence from the landmark inquiry, which examined the central role of news and journalism in modern society.

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Education Ethics Journalism Media 60

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information.

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Survey Industry Leadership Study 114

PRSay

OCTOBER 7, 2019

The best qualification you can get to prove that you are an excellent and ethical PR practitioner is to become Accredited in Public Relations. There are specific milestones we work toward for upward mobility and prove our mettle. Use that same approach in a civilian career. PRSA’s APR Boot Camps , taking place Oct. 16-18 in San Diego and Nov.

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Public Affairs Publicity Course Ethics 138

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical.

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Ethics Leadership Training Study 52

PRSay

SEPTEMBER 6, 2016

This month, the PRSA Board of Ethics and Professional Standards, together with the Arthur W. Page Center , is sponsoring survey research with Millennials who are members of PRSA to better understand their readiness to respond to ethical issues presented in the workplace. Sources of ethics education, training, and information.

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Survey Ethics Journalism Study 60

Karen Freberg

OCTOBER 17, 2021

So, props to Tyler and Luke for doing this study. It was a very detailed mixed-method study. I was not surprised by the results from their first part of their study exploring citations. It was the part of their study that interviewed PR senior scholars. When I saw their article – I immediately checked it out.

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Journalism Study Interviews Conference 111

Cision

APRIL 29, 2016

A recent study by USC Viterbi School of Engineering observed the email behavior of over 2 million users who exchanged 16 billion emails over the course of several months. Be Ethical, and Make this Known. While social media is ubiquitous now, it still isn’t going to replace email anytime soon. Nice guys don’t always finish last!

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Publicity Mobile Ethics Social Media 120

Sword and the Script

MARCH 10, 2020

Just the other day I was reading an article that was built on a premise supported by a study it cited. The study looked interesting, so I clicked the link for a closer look: the ‘source’ document was another blog post, which in turn cited several other studies. This happens a lot and it seems to be happening more.

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Blogging Company Journalism Study 105

Cision

AUGUST 9, 2016

A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time. Realizing my best acting role (Seymour in “Little Shop of Horrors”) was behind me, I decided to study communications more broadly for the years ahead. In a crisis, ethics has to be a top consideration.

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Crisis Reputation Study Social Media 0

PRSay

AUGUST 19, 2024

Left unchecked, it can lead to what The Wall Street Journal said is the underutilization of new graduates. If you want to fit the culture, then take every opportunity to study and understand the culture of your workplace immediately. Let’s all step back for a moment and look at mentoring through a different lens.

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How To Employee Enterprise LinkedIn 135

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I During his studying at Loyola, he had the opportunity to take a lot of classes on philosophy. Lessons learned in the seminary.

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Meeting Journalism Interviews Employee 100

Polaris

MARCH 6, 2015

After graduating from Columbia University’s Graduate School of Journalism, he wrote for Fast Company and Wired. Snow recommends looking for ethical short cuts to kick-start your career or your business. In the absence of a formal mentor, Jimmy Fallon studies video tapes of his favourite comedians to hone his own performance skills.

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Airlines Viral Sports Ethics 100

Cision

JUNE 29, 2015

. “Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. What do you think of me ?”

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Study Writing Facebook Groups 120

PR Fuel

JUNE 5, 2020

Journalists have a strict Code of Ethics that ensures they’re delivering factual information to readers. The four principles of ethical journalism include: Seeking the truth and reporting it Minimizing harm Acting independently to avoid conflicts of interest Being accountable and transparent. Credibility.

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How To Ethics SEO Writing 98

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum.

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Software Pitching Ethics Technology 146

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

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Content Marketing Marketing Journalism Financial 80

5W PR

MAY 22, 2023

A nutrition-based business could study a diet plan’s effectiveness and publish it in a reputable scientific journal. Demonstrating a commitment to transparency and ethical practices enhances credibility among clients and other professionals in the industry.

Industry 88

Industry Education Reputation Training 88

The Proactive Report

NOVEMBER 21, 2023

These platforms encompass everything from industry-specific newsletters to independent journalism collectives, providing in-depth coverage of topics often overlooked by larger publications.

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Newspapers Social Media Data Consumer 130

Sword and the Script

JANUARY 18, 2020

The concern here isn’t just for the ethics of data and psychology in business persuasion – but also the ability to recognize when it’s being used against you. While it’s 100 pages long and centers on cybersecurity, the first 30 pages or so make excellent reading for professionals in PR, marketing and journalism.

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Film Employee Ethics Data 90

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). Perhaps it is because I studied for and then began my working life as a journalist. Why do you work in PR? To be honest, I don’t know why.

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Journalism Ethics Film Construction 79