Ethics Knowledge Base Newspapers 
PR Conversations
OCTOBER 12, 2011
This needs to be translated into practical competencies to become recognised as a vital intelligence-based skills set to close the gap between the “friendliness” focus of relationship building in practice and an informed understanding of research and knowledge-based strategies.
Ethical Voices
JANUARY 8, 2024
In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. Please welcome Michelle Egan , the 2023 National Chair of PRSA and Mark Dvorak , the 2023 Chair of PRSA’s Board of Ethics and Professional Standards. CIPR has guidance as does CPRS.
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