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A Year-Round Commitment to the PRSA Code of Ethics

PRSay

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

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Leading With Ethics During COVID-19

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

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Shaping Media and Advertising in 2025: Key Shifts on the Horizon 

5W PR

These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust. By engaging in thought leadership and targeted media placements, companies can highlight their capabilities, fostering trust and positioning themselves as leaders balancing personalization with privacy.

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S&T Live Recap: Mark Dvorak on Staying at the Forefront of Ethical PR Practices

PRSay

During a meeting with a new client in 2007, Mark Dvorak, APR, Fellow PRSA, found himself in an ethical dilemma. She suggested that everyone in the meeting create their own Facebook pages and respond to the critics anonymously. PRSA’s Code of Ethics is tremendously relevant today,” Dvorak said. “We

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Edelman’s new Trust Barometer finds CEOs failing to meet today’s leadership expectations

Agility PR Solutions

The post Edelman’s new Trust Barometer finds CEOs failing to meet today’s leadership expectations appeared first on Agility PR Solutions.

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Global Insights: Key Trends and Challenges Shaping the Future of Communications

PRSay

Bonaventura, attended a meeting at the United Nations with Melissa Fleming, the undersecretary-general for global communications, and other U.N. On July 24, we held a face-to-face meeting with the United Nations. We are calling on all practitioners around the world to act and fulfill their ethics. How you use it is the issue.

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What Is Leadership?

Maxim Behar

Leadership outside business is practically the same as leadership in business because the same principle applies across the board: “If you are a leader, you must be a leader in everything.” The past 40 years of my life have been marked by my attempts to comprehend leadership: What is the difference between leadership and management?