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Shaping Media and Advertising in 2025: Key Shifts on the Horizon 

5W PR

These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust. By engaging in thought leadership and targeted media placements, companies can highlight their capabilities, fostering trust and positioning themselves as leaders balancing personalization with privacy.

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Ethics: It’s All About Honesty

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 143
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6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

As a result, whether you’re a brand, ad tech business, AI platform, or retailer, if you do business in California, you’re touched by the law. They discussed the ethics of data sourcing and activation to a packed room in Aria. CES boosts brick-and-mortar retail. It’s no secret that brick-and-mortar retailers are struggling.

B2B 208
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How To Use Timing For Top B2B PR Results

ImPRessions - Crenshaw Communications

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156
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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. CEO Marc Benioff’s outspoken leadership on the topic of management always goes hand in hand with the Salesforce story – making him an outstanding CEO brand evangelist.

Branding 149
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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

With a client roster built of the biggest names in design, culture, hospitality, development, technology, retail and manufacturing, Gotham PR under her leadership has become a top-ranked boutique Agency and go-to resource for discerning visionaries the world over.

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Big Additional Errors of Elizabeth Holmes

Reputation Specialist Michael Toebe

Holmes’ errors in judgment, ethics, risk management and decisions are well known. Leadership blind spots like these are not unusual. Companies can often appear lacking in ethics, and unwilling to show understanding of the importance of compassion and respectful, healthy relationships. Theranos founder and CEO Elizabeth Holmes.

Ethics 98