Deirdre Breakenridge

DECEMBER 29, 2021

Before the students dive into the model and the study findings, I’m quick to point out that the road to FEEL (facing Fears , engaging with Empathy , living with Ethics and unleashing Love ) starts early and long before you begin your professional career. .

eBook 339

eBook Infographics Ethics Study 339

PRSay

FEBRUARY 27, 2025

He brings expertise in strategic development, membership growth and nonprofit leadership. He spoke with John Elsasser, PRSAs publications director, about his leadership style, what drew him to PRSA and how he defines success. How do you describe your leadership style? Those things are key to my leadership style.

Nonprofit 112

Nonprofit Leadership Internal International 112

Sword and the Script

AUGUST 17, 2021

Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.” The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”. .”

Creativity 99

Creativity Study Ethics Publicity 99

Wadds Inc.

SEPTEMBER 18, 2023

A new study calls for a socially conscious approach to public relations focused on creating shared value for organisations and stakeholders. A new study - The Future of PR/Comms and their Social Impact - reports growing calls for a more radical, socially conscious approach.

Study 98

Study Publicity Ethics Measurement 98

Sword and the Script

FEBRUARY 12, 2022

Businesses should strive to build trust by being ethical and responsible in deed – and candid, consistent and reliable in content. However, there’s been a flood of worthy ideas and studies on the topic of trust in business. The risks are high too because studies of studies show taking the wrong stand has a big downside.

B2B 144

B2B Government Ethics Survey 144

Deirdre Breakenridge

JUNE 25, 2019

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary. Building genuine relationships takes emotional intelligence.

Social Media 184

Social Media Media Leadership Community 184

PRSay

JULY 20, 2021

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations. Illustration credit: jozefmicic ].

Study 107

Study Consumer Company Privacy 107

Cision

AUGUST 21, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. From succinct tweets to lengthy case studies, tell a story: be surprising, strike an emotional chord and end with a punch. Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 258

Strategy Trade Shows Course Case Study 258

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical.

Ethics 52

Ethics Leadership Training Study 52

PRSay

JANUARY 17, 2019

According to a study by executive outplacement firm Challenger, Gray & Christmas, a total of 1,452 CEOs left their posts in 2018, marking the highest number of departures since 2008’s 1,484 and a 25.2 Boards are anticipating a changing environment and putting leadership in place who are capable of succeeding in it.”.

Study 86

Study Ethics Leadership Technology 86

Stephen Waddington

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. To offer organisational leadership. Code of ethics or rules of professional conduct.

Publicity 167

Publicity Ethics Training Education 167

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

They discussed the ethics of data sourcing and activation to a packed room in Aria. The good news is — if you’re in cybersecurity and want to boost your thought leadership chops, CES offered a great newsjacking opportunity. According to study after study , diversity and inclusion affect the bottom line.

B2B 208

B2B Trends Retail Privacy 208

Buzzstream

JULY 7, 2021

As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. Strategy #5 Thought Leadership. For this tactic, we leveraged the expertise and authority of the leadership team at Truliant. The Strategy.

Case Study 113

Case Study Study Strategy Leadership 113

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Effect of thought leadership on reputation and sales.

Survey 183

Survey Marketing B2B Study 183

PRSay

OCTOBER 20, 2023

Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.

Communications 165

Communications Ethics Training Hotels 165

Sword and the Script

JULY 9, 2024

Like all things cultural in a team, this usually stems from the leadership. If the leadership believes social media is worth the effort, the team does too. There are lots of other studies about content and blogging that have similar findings. Sword and the Script Media can help with B2B marketing, PR and social media.

Survey 183

Survey Journalism Report Pitching 183

PRSay

DECEMBER 20, 2023

Compiling my case study forced me to focus on the information I thought they would want to know, while eliminating extraneous and irrelevant minutia. In the process, you should be exposed to new trends, tools, case studies and research that can help you better prepare or judge award entries. It helps you identify and eliminate fluff.

Publicity 177

Publicity Case Study Ethics Study 177

PRSay

JANUARY 19, 2021

People “reject talking heads who they deem not credible,” the study says. People who rely mostly on social media are more hesitant to receive the vaccine, the study finds. As the Associated Press reports , public mistrust of governments and media threatens to limit the rollout of coronavirus vaccines, particularly in the United States.

Government 158

Government Report Survey Media 158

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. Quantifying adoption of levels AI tools The study found that up to 40% of public relations tasks now utilise AI assistance to some degree.

Publicity 126

Publicity Ethics Government Policies 126

Prowly

FEBRUARY 26, 2025

Case study: Duolingo's unhinged TikTok digital PR content There's not a single chance you haven't heard about their brand image. Case study: Notion's user-driven digital PR strategy Did you know that Notion's growth wasn't fueled by traditional public relations and press releases? How to create buzz ethically?

Digital PR 104

Digital PR Case Study SEO Measurement 104

PRSay

SEPTEMBER 7, 2016

New research published in the journal, Public Relations Review , supports the value of the Accredited in Public Relations (APR) credential when it comes to preparedness and likelihood to offer ethics counsel. The findings are based on survey research conducted with PRSA members during ethics month in 2015. Page Center.

Ethics 60

Ethics Training Education Journalism 60

PRSay

MARCH 1, 2017

Millennial PR pros are heading into higher levels of leadership. Moving from tactical positions to more strategic roles is a significant milestone, but are they equipped to recognize and manage the ethical challenges they will face? This question was the focus of a September 2016 study sponsored by Arthur W. What do they know?

Ethics 60

Ethics Survey Resources Study 60

PRSay

AUGUST 26, 2021

Alma mater: UA Little Rock, Master of Arts in Applied Communication Studies. You’ve held a variety of leadership roles at PRSA starting with the Arkansas Chapter. Second, I am proud of my rock-solid principles, which are in line, almost verbatim, with PRSA’s Code of Ethics. Years a PRSA member: 15.

Meeting 148

Meeting Ethics Leadership Interviews 148

Onclusive

AUGUST 30, 2023

Building Brand Awareness Through Thought Leadership Thought leadership is an effective way to establish a brand as an industry authority. This not only boosts brand value but also fosters a positive perception among consumers who prioritize ethical considerations.

Branding 195

Branding Brand How To Reputation 195

PRSay

DECEMBER 3, 2020

Lester spent months studying for the exam, participating in the online prep course and listening to the audiobook “Fundamentals of Public Relations.”. I was very worried I would lose all the ground I had covered studying the textbook and study guide materials,” said Vela-Williamson. Her goal was to take the test in June 2020.

Study 157

Study Public Affairs Course Internal 157

PRSay

MAY 4, 2021

Particularly now, as misconceptions, inaccuracies and untruths threaten to prolong the coronavirus pandemic, we need to tap into our profession’s roots in behavioral science and fulfill our profession’s ethical obligation to serve the public good by helping consumers of news and information make better decisions, online and off.

Publicity 172

Publicity Handbook Ethics Study 172

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. Advertising is a distant third.

Survey 114

Survey Industry Leadership Study 114

PRSay

SEPTEMBER 27, 2024

During a meeting with a new client in 2007, Mark Dvorak, APR, Fellow PRSA, found himself in an ethical dilemma. 24 for an Ethics Month edition of Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn. PRSA’s Code of Ethics is tremendously relevant today,” Dvorak said. “We He was the guest on Sept.

Ethics 67

Ethics Case Study Meeting Facebook 67

Wadds Inc.

JANUARY 22, 2023

There are five situations that lead to management calling on public relations support: crisis, ethics, credibility, media issues, and leadership. Making the shift from practitioner to part time researcher has been the most challenging - but rewarding - aspect of the first year of PhD studies.

Publicity 122

Publicity Case Study Study Ethics 122

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . Key findings from the 2022 Brands In Motion Study. The two things every ethical communicator must embrace. The two things every ethical communicator must embrace. I thought long and hard about this one.

Ethics 75

Ethics Branding Brand Internal 75

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The more contemporary the case study, the more applicable it can be to situations in the workplace.

Communications 120

Communications Case Study Training Reputation 120

Ethical Voices

AUGUST 22, 2022

She is a strategist and futurist who has dedicated her career to closing the gap between the study of the mind and the business of engaging it. She discusses a number of important issues, including: The ethical challenges of weaponized communication. My team and I, as we study the science, recognize the common theme here.

Ethics 78

Ethics Communications Agency Technology 78

Ethical Voices

AUGUST 1, 2022

Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? We get into a little bit about ethical dilemmas that we might face in the profession, including in today’s stakeholder driven world. That situation arose.

Ethics 73

Ethics Agency Journalism Corporate 73

Sword and the Script

DECEMBER 14, 2021

Every year this breaks down the results and covers dozens of marketing surveys and studies. Thought leadership that doesn’t sell – sells. 48% “awarded business to the organization responsible for the thought leadership.”. 48% “awarded business to the organization responsible for the thought leadership.”.

Marketing 106

Marketing Survey B2B Government 106

ImPRessions - Crenshaw Communications

MAY 24, 2022

Nielsen studies have consistently tracked an uptick in confidence in “recommendations from people I know.” Thought leadership events, too, can support an expert positioning. The problem extends to marketing, but there’s some good news for PR. B2B PR conveys expertise. For B2B brands, expertise counts.

B2B 170

B2B Branding Brand Education 170

Wadds Inc.

JANUARY 18, 2023

A lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide, and a failure of leadership has brought us to where we are today - deeply and dangerously polarised. The consultancy suggests that business is the only institution seen as competent and ethical.

Ethics 98

Ethics Exercises Leadership Travel 98

Stern + Associates

NOVEMBER 29, 2022

Center for Leadership and Ethics at Columbia Business School who recently appeared in National Geographic’s Limitless series with actor Chris Hemsworth, Akinola takes a multidisciplinary approach to her research: she not only measures the psychological causes and effects of stress, but also the physiological responses triggered in the body.

How To 117

How To Leadership Resources Groups 117