Sword and the Script

AUGUST 1, 2022

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. ” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons.

Survey 128

Survey Communications Measurement Internal 128

PRSay

JANUARY 29, 2018

We always have met our challenges — this is one of the things that has made us great. We will meet our challenges again and prevail by recommitting to our common interests. Ray Kotcher , APR, Fellow PRSA, is Professor of the Practice of Public Relations, Boston University College of Communication.

Survey 134

Survey Ethics Leadership Course 134

PRSay

MARCH 19, 2018

A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach.

Ethics 128

Ethics Internal International Employee 128

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten.

Survey 94

Survey Industry Leadership Study 94

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Effect of thought leadership on reputation and sales. Source: Effective Thought Leadership in B2B ).

Survey 173

Survey Marketing B2B Study 173

Ethical Voices

SEPTEMBER 1, 2022

This week in public relations ethics there were some really interesting articles that look at duty, leadership and the need for counsel. How to be an ethical leader – Business News Daily had an interesting article on how to be an ethical leader. Is it ever right to sabotage your company?

Ethics 73

Ethics Company Survey Leadership 73

PRSay

JULY 12, 2024

According to “ The Future of the PR Industry: Research Report ” that my company Brandpoint released, 96% of PR professionals surveyed have seen marketing and PR integrate further in 2024. From our survey, here are three trends that we expect will transform PR over the next three years. Branded content will bring meaningful results.

Trends 179

Trends Publicity Survey Privacy 179

Agility PR Solutions

NOVEMBER 6, 2019

Chief execs in European countries believe that a greater focus on ethical, people-oriented leadership will be the new norm by 2025, according to new research from organizational consulting firm Korn Ferry. The post European CEOs predict stronger focus on ethics over profits appeared first on Agility PR Solutions.

Ethics 68

Ethics Leadership Survey Trends 68

PRSay

JANUARY 19, 2021

The PR firm’s annual survey, which tracks public sentiment about business, government, nongovernmental organizations and media, says ordinary citizens feel misled and don’t trust the leaders of those institutions “to do what is right.”. Trust scores have dropped for government leaders, CEOs, journalists and even religious leaders.

Government 158

Government Report Survey Media 158

Deirdre Breakenridge

FEBRUARY 1, 2022

War, fear, international isolation, and nationalism shaped an entire generation of people that now hold the majority of power and leadership in the western world — the Baby Boomers. How do we take an understanding of generational gaps and correlate them with leadership style, motivations, and the ability to connect with people?

Blogging 213

Blogging Ethics Leadership Course 213

PRSay

DECEMBER 3, 2021

In the lead-up to the 2020 presidential election, Greentarget surveyed more than 100 journalists to learn more about the growing problem of fake news. We stress ethics and transparency. In our 2020 report, 85 percent of journalists surveyed said they had an ethical responsibility to vet and identify misleading information.

Journalism 158

Journalism Survey Ethics Report 158

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). This week I paused to catch up on reading several other surveys of interest to PR and communications. Six in 10 comms pros face ethical challenges.

Creativity 95

Creativity Study Ethics Publicity 95

Stephen Waddington

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. A body of knowledge, ethics and certification are the three foundations of a profession. To offer organisational leadership. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations.

Publicity 167

Publicity Ethics Training Education 167

Contently - Strategy

SEPTEMBER 20, 2022

Here are four tips to help you build better content creation practices by getting inspired and taking inspiration from others—without crossing any ethical lines. This is a great tactic for thought leadership content, in particular. Or you could re-share thought leadership on LinkedIn while adding your brand’s perspective.

Social Media 103

Social Media Ethics Trends Viral 103

PRSay

MARCH 1, 2017

Millennial PR pros are heading into higher levels of leadership. Moving from tactical positions to more strategic roles is a significant milestone, but are they equipped to recognize and manage the ethical challenges they will face? Page Center and the PRSA Board of Ethics & Professional Standards (BEPS). What do they know?

Ethics 60

Ethics Survey Resources Study 60

Sword and the Script

FEBRUARY 12, 2022

Businesses should strive to build trust by being ethical and responsible in deed – and candid, consistent and reliable in content. Last year’s Trust Barometer by Edelman found businesses top media and government in perceptions of ethics and competence. To be clear, businesses should be ethical, law-abiding and socially conscious.

B2B 111

B2B Government Ethics Survey 111

PRSay

SEPTEMBER 7, 2016

New research published in the journal, Public Relations Review , supports the value of the Accredited in Public Relations (APR) credential when it comes to preparedness and likelihood to offer ethics counsel. The findings are based on survey research conducted with PRSA members during ethics month in 2015. Page Center.

Ethics 60

Ethics Training Education Journalism 60

Onclusive

APRIL 4, 2023

A CEO’s personal brand encompasses their values, vision, personality, and reputation and it can affect the image of their company from a PR perspective in a number of ways: Building trust and credibility A CEO who’s perceived as competent and ethical can enhance the credibility of their company.

Corporate 195

Corporate Reputation Branding Brand 195

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 71

Ethics Training Financial Survey 71

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively.

Publicity 126

Publicity Ethics Government Policies 126

PRSay

MARCH 8, 2021

However, I believe that civility is a question of morality because it is an expression of respect of other human beings and respect is a core ethical value. Emmanuel Tchividjian is the principal and owner of the Markus Gabriel Group , an ethics and communication consulting practice. He is a member of PRSA’s Advocacy Committee.

Ethics 158

Ethics Policies Groups Survey 158

Sword and the Script

DECEMBER 14, 2021

Every year this breaks down the results and covers dozens of marketing surveys and studies. Thought leadership that doesn’t sell – sells. 48% “awarded business to the organization responsible for the thought leadership.”. 48% “awarded business to the organization responsible for the thought leadership.”.

Marketing 102

Marketing Survey B2B Government 102

PRSay

SEPTEMBER 26, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. A recent KPMG survey found that 40% of U.S.

Ethics 60

Ethics Data Privacy Publicity 60

PRSay

MAY 4, 2021

Particularly now, as misconceptions, inaccuracies and untruths threaten to prolong the coronavirus pandemic, we need to tap into our profession’s roots in behavioral science and fulfill our profession’s ethical obligation to serve the public good by helping consumers of news and information make better decisions, online and off.

Publicity 173

Publicity Handbook Ethics Study 173

Wadds Inc.

AUGUST 13, 2024

Lee Edwards, Professor of Strategic Communications and Public Engagement at the London School of Economics, says it’s an ethical and moral question. The Chartered Institute of Public Relations (CIPR) has established a good model with mandatory ethics training for practitioners who complete annual continuous professional development.

Publicity 98

Publicity Ethics Training Corporate 98

Ethical Voices

AUGUST 1, 2022

Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? We get into a little bit about ethical dilemmas that we might face in the profession, including in today’s stakeholder driven world. That situation arose.

Ethics 72

Ethics Agency Journalism Corporate 72

Sword and the Script

MAY 25, 2021

That’s the overarching conclusion stemming from a global survey carried out by Morning Consult. The survey breaks answer to this question out by country and precisely 51% in the U.S. Thought leadership, brand purpose, or CEOs sharing political opinions. Go be sure, the survey did ask about these things too.

Branding 108

Branding Brand Survey Customer Service 108

PRSay

JULY 20, 2021

In surveys of more than 10,000 consumers in the United States, the United Kingdom, Germany, China and Brazil, less than half (45 percent) of respondents said they’re willing to let companies collect their personal information in exchange for more convenience.

Study 109

Study Consumer Company Privacy 109

PRSay

JANUARY 14, 2022

They will also survey internal teams to see how the pandemic has permanently changed the band. Measurable success, proactive client advocacy, active listening and ethical discourse should always top a team’s charts, but life can get out of tune. Your audience is calling for you. Are you listening? These are better days baby.

Communications 167

Communications Trends Nonprofit Radio 167

PRSay

JUNE 7, 2023

But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come. Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy.

Journalism 158

Journalism Public Affairs Ethics Technology 158

PRSay

JANUARY 24, 2023

Business is now seen as the only competent and ethical institution, even as CEOs are among the least-trusted institutional leaders, Edelman’s 2023 Trust Barometer finds. In surveys around the world, business remains the most trusted institution, as perceived by 62% of respondents.

Ethics 88

Ethics Government Survey Company 88

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum.

Software 119

Software Pitching Ethics Privacy 119

PRSay

DECEMBER 27, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. Seven teams of educators and practitioners contributed their expertise and content.

Report 78

Report Education Ethics Survey 78

NewsWhip

FEBRUARY 1, 2024

There is an opportunity for CEOs to lead on innovation Though the study is a long-term tracker in part, a significant portion of the survey is devoted to a topic of interest for the team, and this year that was innovation. This question informed much of their work in the second part of the survey. Source: Edelman Trust Barometer, p.14

Government 88

Government Survey Technology Ethics 88

Stern + Associates

JUNE 5, 2023

Beyond Automation: AI as a Collaborative Force Computer scientist Iyad Rahwan , managing director of the Max Planck Institute, is an expert in AI ethics. Supercharge Your Team’s Inquiry Muscles with AI-Assisted Brainstorming Many companies are using artificial intelligence (AI) tools to automate repetitive tasks.

Technology 110

Technology Ethics Leadership Groups 110

PRSay

DECEMBER 21, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. Seven teams of educators and practitioners contributed their expertise and content.

Report 78

Report Education Ethics Survey 78

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. “Global disruption is going to place a priority on internal and external messaging development around cyber-attacks.

Marketing 186

Marketing Content Marketing Data Social Media 186