Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Write a 2-4 sentence prediction for marketing and PR in 2024.]

Writing 211

Writing Communications Marketing B2B 211

PR Job Coach

FEBRUARY 24, 2014

Casting aside the importance of GPA and test scores, Mr. Friedman’s piece cites leadership, humility, collaboration, adaptability and a love of learning or relearning as critical metrics to assess success. On the other axis, list the factors of leadership, humility, collaboration, adaptability and a love of learning. Leadership.

How To 187

How To Leadership Interviews Google 187

PRSay

FEBRUARY 16, 2021

Write every document, email, text and Teams message as if it could eventually show up on the front page of The New York Times. Will you be able to legally, ethically, reputationally defend the advice you gave? How do your words make you look as a person? Voice your concerns — often. Photo credit: getty images ].

Communications 157

Communications Ethics Leadership Reputation 157

PRSay

MARCH 26, 2018

The preamble to ENRON’s code of ethics (before their crash) reads: “Moral as well as legal obligations will be fulfilled openly, promptly, and in a manner which will reflect pride on the Company’s name.”. Seek the truth first and find ethical pathways promptly and urgently. Write less but make your words really important.

Ethics 118

Ethics Construction Leadership Writing 118

PRSay

OCTOBER 5, 2023

After working in public relations for more than 25 years and then becoming a leadership consultant and trainer, Ken Jacobs knows that the PR profession often promotes people into management and leadership “because they’re good at PR, they’re good with media, they’re good with clients and new biz. People choose whom they follow.

Leadership 72

Leadership Ethics Energy LinkedIn 72

PRSay

OCTOBER 7, 2021

While writing is a passion, you’ve said that numbers have always been your strength. It’s an honor to serve PRSA alongside like-minded, ethical professionals throughout the country. How do you describe your leadership style? Current job title: Chief Communications Officer, Lee County Clerk of the Court & Comptroller.

Meeting 147

Meeting Government Ethics Leadership 147

ImPRessions - Crenshaw Communications

JANUARY 15, 2016

But King’s life and writings offer more inspiration for professional persuaders than even his most famous speech. On leadership. And finally this comment on technology and ethics could have been made in 2016. Martin Luther King, Jr. The celebrated “I Have A Dream” address can still give me chills.

Technology 199

Technology Ethics Leadership Examples 199

Sword and the Script

JULY 9, 2024

Like all things cultural in a team, this usually stems from the leadership. If the leadership believes social media is worth the effort, the team does too. You can write, publish and pitch a press release without paying for distribution – and the markup costs for multimedia. So, put the effort in to write a good pitch.

Survey 182

Survey Journalism Report Pitching 182

PRSay

JANUARY 8, 2019

In niche media, reporters might cover specific areas within your sector, such as technology, philanthropy, leadership, community engagement and economic development. Keep it ethical. To foster and strengthen these relationships, always do your work ethically. We live in a time of tense media relationships. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Stephen Waddington

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. To offer organisational leadership. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations. Code of ethics or rules of professional conduct. Professional Capabilities.

Publicity 167

Publicity Ethics Training Education 167

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Here are some key tactics for PR pros to build executive visibility and thought leadership. A leadership campaign should include a robust bylined content program. See this post for tips on writing stellar executive bylines. Finding a voice in the media. This usually doesn’t happen overnight. Bylines and blogs.

Conference 160

Conference Leadership LinkedIn Social Media 160

PRSay

FEBRUARY 25, 2019

In honor of our “Storytelling & Writing” issue, we posed the following question for February: “What inspires your writing?”. “The writing I produce is driven by the desire to deliver honest, compelling and ethical communications that has value to society. Commucations Specialist, McLean, Va.

Writing 75

Writing Transportation Storytelling Ethics 75

PRSay

DECEMBER 20, 2023

These can be earned by attending conferences, seminars and workshops; writing articles about PR/communications; serving on your PRSA Chapter’s board; mentoring APR candidates; serving as an APR panel reviewer, and more. He presently serves as ethics chair for PRSA’s North Carolina Chapter.

Publicity 176

Publicity Case Study Ethics Study 176

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 79

Ethics How To Training Employee 79

PRSay

SEPTEMBER 27, 2024

During a meeting with a new client in 2007, Mark Dvorak, APR, Fellow PRSA, found himself in an ethical dilemma. 24 for an Ethics Month edition of Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn. PRSA’s Code of Ethics is tremendously relevant today,” Dvorak said. “We He was the guest on Sept.

Ethics 66

Ethics Case Study Meeting Facebook 66

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI).

Technology 146

Technology Crisis Management Social Media Training 146

Ethical Voices

AUGUST 1, 2022

Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? We get into a little bit about ethical dilemmas that we might face in the profession, including in today’s stakeholder driven world. That situation arose.

Ethics 73

Ethics Agency Journalism Corporate 73

Sword and the Script

AUGUST 17, 2021

Six in 10 comms pros face ethical challenges. A survey of 1,046 communication professionals in North America found 33% day they faced several ethical challenges in the last year and another 29% faced one ethical challenge. Finally, reporters respond to just 3.27% of pitches, however, many will write a story without responding.

Creativity 99

Creativity Study Ethics Publicity 99

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum. Fair enough.

Software 145

Software Pitching Ethics Technology 145

PRSay

JUNE 7, 2023

But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come. His writing has appeared in Adweek, Forbes, the Dallas Morning News and PRWeek. Curtis Sparrer is the co-founder and principal of Bospar PR.

Journalism 155

Journalism Public Affairs Ethics Technology 155

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. How much money do PR professionals earn?

Survey 113

Survey Industry Leadership Study 113

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

Ethics 59

Ethics How To Course Interviews 59

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Students write about a current event and critique the assessment. Faculty talk trends and current events.

Communications 120

Communications Case Study Training Reputation 120

Prowly

MARCH 4, 2025

It has already reshaped the industry and altered how professionals conduct research, analyze data, write press releases, and create content. Sure, it can assist with analyzing data and even in writing content for you, but it often lacks context, understanding, and emotional intelligencethings only a PR professional can provide.

Trends 104

Trends Reddit Pitching Data 104

PRSay

JANUARY 20, 2023

ChatGPT, an artificial intelligence program that can write long, seemingly authoritative responses to human questions, “has been all over my feed, and so I’ve been thinking quite a bit about that,” Egan said. “As As an organization, we need to be focused on what the ethics issues are.” Communicators can prepare themselves for that.

Trends 111

Trends Newspapers Community Ethics 111

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely. Many of the most successful PR executives were former journalists.

Communications 190

Communications Sports Journalism Fashion 190

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally.

Marketing 212

Marketing Content Marketing Data Social Media 212

The Hoyt Organization

JULY 22, 2024

Legal and Ethical Considerations Untrained executives can inadvertently raise legal issues or ethical concerns during interviews. Training helps executives understand legal and ethical boundaries when communicating. Then you can regularly evaluate your progress and adjust your approach along the way to see better results.

Media 79

Media Training Ethics Media Training 79

Prowly

FEBRUARY 26, 2025

Since he established credibility and thought leadership first, he attracted media attention naturally, making him a frequently quoted expert in the industry. How to create buzz ethically? MANAGE ALL DIGITAL PR TASKS IN ONE PLACE Strategic boldness and controversies Any successful digital PR campaign needs to have some kind of a stance.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Critical Mention

AUGUST 26, 2018

Together with our board of directors and staff leadership, I’m guided by our three-year strategic plan. meaning diversity, advocacy, technology and ethics. Regarding diversity, we need to lead by inclusion and improve involvement of diverse populations in PRSA’s membership and leadership.

Interviews 79

Interviews Ethics Conference Leadership 79

Cision

DECEMBER 16, 2016

When the press secretary role opened up in the office, I made a case that as a constituent and someone who had spent the last year writing in the Senator’s voice and getting to know his policy positions, I was equally qualified to applicants with actual experience serving as a press secretary.

Policies 120

Policies Ethics Journalism Leadership 120

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

Cision

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. However, we still have unbalanced gender representation at top levels of leadership within the traditional agency structure. KD: Understand that you can’t do it all.

Sports 245

Sports Agency Creativity Industry 245

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. When I was asked to speak outside of the U.S.,

Interviews 105

Interviews Ethics Government Internal 105

PRSay

SEPTEMBER 11, 2023

The second thing that differs is the focus on ethics and responsibility so early in the development and adoption of generative AI. or “turn these bullets into a work bio for me” and have the AI return results in seconds is quite frankly, amazing. Think about how much time you can save each day if you apply this to a few tasks.

Enterprise 184

Enterprise Technology Tools Privacy 184

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89