Remove Ethics Remove Measurement Remove Radio
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Being the Boss of 2022: Bruce Springsteen’s Guide to Communications Trends

PRSay

Agencies must reevaluate success measurement with clients to better show value. This is radio nowhere. Measurable success, proactive client advocacy, active listening and ethical discourse should always top a team’s charts, but life can get out of tune. Public relations is slow-cooker work in an Instant Pot world.

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What Lies Ahead for Public Relations in 2018?

PRSay

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures.

Publicity 167
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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. We can use it to measure and evaluate our success. The first and foremost for me is ethics and governance. You’re a danger to your employer. Big or otherwise.

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Increasing Your Media Coverage Through Storytelling

PRSay

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. Keep it ethical.

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PR Ethics: What Happens When There is a Coup?  – Alex Dance

Ethical Voices

For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. That’s obviously not ethical. The state of misinformation in Cambodia.

Ethics 86
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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Measure against your KPIs to assess effectiveness. 9 Incorporate metrics and analytics You can't improve what you don't measure.

Examples 104
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Quantum Entanglement? A PR View of Media Bias [Survey Data]

Sword and the Script

They used to be more unbiased, but social media requirements measure work on likes, tweets and followers.” Whether delivered via radio TV or online. The Effects of PR Ethics on Media Bias If this survey question feels like it’s piling on the media, it’s not intended to do so. Blame social media. Human nature. Blurred lines.

Survey 165