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FGS developed a communications plan to ensure that the prosecution’s key messages were resonating with both media and the public while adhering to strict professional and prosecutorial standards and ethics. So it felt like our hands were tied at first. But it turned out that our best weapon was sunlight.
And to put this in context, this primacy is no different to the time when the UK had just four television channels. Furthermore, communicating on your client’s ethical and political standings is so important now. Part of this will include mediatraining any spokespeople before they begin posting on a social platform.
It’s also something the media can use in their story – your story. In business today it’s vital that you share your story. People want to know who they are working with. They want to understand who that person is and why the person does what they do.
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