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Navigating the New Media Landscape: The Importance of Media Training in the Age of AI

5W PR

The media landscape is undergoing a seismic shift, with artificial intelligence (AI) rapidly transforming the creation, distribution, and consumption of information. Media training has become a vital component, equipping individuals and organizations with the tools to thrive in the age of AI.

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Three Tips for Ethical Media Interviews

Deirdre Breakenridge

Interviewing with the media has changed over the years. I remember training executives on how to show up with their messages and talking points. However, today the media is different. Of course, as a leader, when this happens you must make sure you have your ethics and values in tow.

Ethics 195
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Media Management Tips For C-Suite Executives

The Hoyt Organization

Here’s why it’s so important that executives are trained in media management. The Importance of Media Management Training Managing Crises Effectively In times of crisis, executives often have cameras thrust in their faces. Training also teaches execs about body language, tone of voice, and facial expressions.

Media 78
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How PR Shapes Defense Tech’s Influence and Impact

5W PR

To that end, nowadays, PR agencies carefully craft tailored PR strategies for clients and help them navigate ethical gray areas. Proactive strategies include comprehensive risk assessments, media training, and crisis simulation exercises.

Ethics 78
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My life as an ethics girl in PR

PR in High Definition

PR ethics are a serious subject – and as soon as the subject becomes personal, the interest levels rise. The recent Bell Pottinger case has put bad ethical judgement in the spotlight and there’s no question that inciting racial hatred is an indefensible and unethical one. I hope not. So then, just how sound is your judgement?

Ethics 63
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Know the Agenda Before Your Media Interview [INFOGRAPHIC]

Deirdre Breakenridge

I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. Although the channels have changed, there’s still one constant.

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The Importance of PR in Shaping Media and AI Perceptions

5W PR

PR initiatives could involve devising ethical guidelines for AI developers, or transparent communication about data collection practices and privacy measures. PR practitioners can ensure balanced media coverage by proactively pitching stories about AI advancements to journalists.

Privacy 78