Ethics Media Training Training 
Deirdre Breakenridge
NOVEMBER 16, 2021
Interviewing with the media has changed over the years. I remember training executives on how to show up with their messages and talking points. However, today the media is different. Of course, as a leader, when this happens you must make sure you have your ethics and values in tow.
5W PR
JULY 11, 2024
The media landscape is undergoing a seismic shift, with artificial intelligence (AI) rapidly transforming the creation, distribution, and consumption of information. Media training has become a vital component, equipping individuals and organizations with the tools to thrive in the age of AI.
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Deirdre Breakenridge
AUGUST 12, 2019
I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. Although the channels have changed, there’s still one constant.
PR in High Definition
SEPTEMBER 25, 2017
PR ethics are a serious subject – and as soon as the subject becomes personal, the interest levels rise. The recent Bell Pottinger case has put bad ethical judgement in the spotlight and there’s no question that inciting racial hatred is an indefensible and unethical one. I hope not. So then, just how sound is your judgement?
The Hoyt Organization
JULY 22, 2024
Here’s why it’s so important that executives are trained in media management. The Importance of Media Management Training Managing Crises Effectively In times of crisis, executives often have cameras thrust in their faces. Training also teaches execs about body language, tone of voice, and facial expressions.
PRSay
NOVEMBER 2, 2017
Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.
5W PR
JUNE 20, 2024
To that end, nowadays, PR agencies carefully craft tailored PR strategies for clients and help them navigate ethical gray areas. Proactive strategies include comprehensive risk assessments, media training, and crisis simulation exercises.
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